Sales Outsourcing

There’s always a bit of apprehension when trying something new. As a kid, it may have been moving to a bigger climbing frame or jumping off something higher and in business it’s exactly the same. It’s the fear of the unknown. When you’re unsure what the outcome is going to [...]

Lead generation is important to every business. In essence, it is the process of bringing potential customers into your sales funnel by manually targeting, prospecting, and reaching out to potential leads. Without lead generation, a business will have to rely exclusively on organic traffic which means they are not maximizing [...]

Germany is generally considered as an appealing country to enter: the country has great opportunities due to the large market and economy and high purchasing power parity (PPP). The rewards for making it in the German market are there for all to see but it is certainly not easy, as [...]

When we started Aexus, in the year 2000, outsourcing new market development activities wasn’t very common. And although the concept is still relatively new to many organizations, the model of working with a specialized, professional partner for international sales and business acceleration is swiftly gaining popularity.

Let’s say your company has developed promising technology and is already quite successful in your home market. You are therefore ready to enter new markets. You can take care of everything yourself, from market research to opening a local office. However, working with an outsourced sales team brings benefits.

Aexus, the leading European sales and business development company, is opening its first office outside of Europe, in the United States. Starting 1 January, Aexus will be able to help European technology and software companies enter the American market from its American office in Fairfax, VA.

Sales as a service for innovative businesses: scale into local markets There are many reasons why the ‘as a service’ model has become so popular. When a company partners with an Infrastructure as a Service provider, experts handle hardware maintenance, software updates, and scaling up or down as needed. It [...]

Any company expanding internationally must take the target nation’s legal, regulatory, and cultural environment into consideration. Especially for suppliers of complex tech and software solutions, outsourcing commercial activities may be an excellent choice.

Although the European single market was established over 25 years ago, oftentimes Eastern European companies still find it challenging to navigate. At Aexus, we have been helping these companies with the necessary expertise, resources, contacts and infrastructure on a local level.

INNOSYSTEC, a global leader in solutions for the preparation and analysis of source independent mass data feeds, is joining forces with Aexus, a leading European business development agency, to expand its business in Europe. Aexus will help facilitate a rapid, effective and efficient expansion of INNOSYSTEC’s business, primarily on the [...]