Strategy

Things to keep in mind when reaching out to the Dutch

If you’re in the tech field, the Netherlands is one of the best places to scale into. For a start, there’s vibrant start-up scene here already and the Dutch are known the world over for their openness to technology and innovation. What’s more, the Dutch don’t shy away from foreign technology, so if you have Read More


Doing Business in the APAC region

Covering an enormous area and comprised of more than 40 countries as well as 4.3 billion people, Asia Pacific has been an attractive market to enter for some time. It has enjoyed considerable growth in the last few decades yet many of the tiger economies are still considered to be emerging. China is of course Read More


Customer Success as a Service CSaaS

First of all, it is important to make a distinction between Customer Experience and Customer Success. Customer Experience is all about how customers feel about your products and services as well as their overall experience with you whereas Customer Success focuses on the perception of value that your customers have around your products and services. Read More


Dos and don’ts when scaling to a new country

If you are in a position to start looking at countries you could scale into, that’s great. Things are obviously going well. But, having success in your home country doesn’t guarantee success in a new territory. At home, you have your network, your customers, you understand the market but in a foreign country you won’t Read More


If you’re doing business in Germany, you need to pay attention to this

Dutch entrepreneurs with international growth ambitions often first look at our eastern neighbour, Germany. They’re close by, have a large market and are similar to us. But beware, doing business in Germany is slightly different for a number of reasons. The Netherlands and Germany are important trading partners for each other. A large part of Read More


10 tips on how to apply for a Sales job

Sales jobs that don’t require a lot of experience always get a lot of applicants. So, we’ve put together a short guide below to help you stand out from the crowd 👇 🌐 Do your research on the company! Learn all about the company, from leadership to business model and everything in between. Websites are a great Read More


Interview Innovatiescouts – with Frederik Peters

Frederik Peters has been working for Aexus for 3.5 years as Business Development Manager. Frederik is also an innovation scout within Aexus. In addition to his work at Aexus, Frederik has been active in Dutch politics for more than 15 years (Provincial Council of Gelderland). Frederik is also active in the executive association of a Read More


Doing Business in the Nordics

The Nordics is a region of 43 thousand km2 and is comprised of Denmark, Finland, Iceland, Norway and Sweden. With 27.36 million potential consumers, it has around the same population as the Benelux region and is an excellent place to do business. Across the region, almost every business sector is catered for but industries like global Read More


Interview on Large Account Sales – with Jos van der Meulen

Jos van der Meulen is co-owner of Aexus and therefore has over 20 years’ worth of experience in sales. A big part of the job is large account sales and that’s slightly different from smaller accounts. In this interview you’ll get to know the process of large account sales and what Jos’ role is in Read More


Proven results

Our executives are highly experienced sales professionals, with a proven track record in the European, American and Asian telecom, IT, internet and cloud markets. We helped hundreds of tech companies, service providers and software vendors to expand their sales on the European, US, Latin American and Asian markets. Explore our sales outsourcing case studies to learn how we assisted these partners in achieving their goals!