Strategy

Seven trends in the American media & publishing industry

Aexus helps innovative tech companies become successful. We act as the local sales partner for companies that want to penetrate Europe and the US. Media and publishing have always been key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they will [...]


Five trends in the American telecommunication sector in 2020

Aexus helps innovative tech companies become successful. Aexus acts as the local sales partner for companies that want to penetrate Europe and the US. The telecommunication sector has always been one of our key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they [...]


How Aexus finds the right market proposition for any market

Over the past twenty years, we have helped hundreds of parties achieve international success. We handle all commercial activities: we assist with sales, create marketing materials, focus on inbound marketing and take care of channel development. Before we can do all that, however, we must first answer a different question: [...]


Video: how Aexus partner onboarding works

We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which information do we require and how do we onboard our staff? This video shows our partner onboarding process. 


Why Aexus has been compliant with the GDPR all along

There’s a lot of debate, discussion, misinformation, concern and even panic about the GDPR. At Aexus, we have never been too concerned about the GDPR, really. Or actually: not at all. Reason is that in our sales and marketing activities, we have basically been GDPR compliant all along.


How to formulate a Unique Selling Proposition for your solution

A Unique Selling Proposition is a short statement that summarizes your company or software solution’s distinctive character. The USP should be the answer to the question: What makes your software solution or service so different from that of your competitors?


Why your European market entry strategy should start in the North

“The European market” does not exist. Europe is a motley collection of countries and states, each with their own culture, language, history and oddities. For software and tech companies it is often difficult to determine where to begin. So what should be the starting point of your European market entry strategy?


Expanding into international markets? 6 things to check!

Expanding into international markets? Going abroad with your business and finding clients outside of your home market can be challenging. This checklist helps you to assess whether your company is ready to start up activities in new, uncharted territories.


Proven results

Our executives are highly experienced sales professionals, with a proven track record in the European and American telecom, IT, internet and cloud markets. We helped hundreds of tech companies, service providers and software vendors to expand their sales on the European and US markets. Explore our sales outsourcing case studies to learn how we assisted these partners in achieving their goals!