Strategy

Before we can go in to detail, it’s probably a good idea to define what prospecting is.  Prospects are potential customers and prospecting is the process of finding them. Our Sales Development Representatives (SDRs) use their prospecting skills to grow the size of their potential customer base by reaching out [...]

The idea of the perfect pitch is a concept that we don’t trust at Aexus. The idea that there is a generic template that is perfect for all clients is just bizarre and certainly not how we operate. The thing is though, you can see it every day. Just do [...]

Some people think that sales is just sales and there is nothing to differentiate one sale from the next but that is not entirely accurate. In fact, that’s specifically why Aexus uses different approaches in its sales methods. First though, it’s important to know what sort of clients (or partners [...]

There is a certain irony to writing content on Chat GPT without actually using it. It is the talk of the town though and as such is worth discussing. However, just in case you don’t know what it is, Chat GPT is a chatbot with self-learning AI. “So what?” I [...]

If you’ve arrived at the position of Business Development Manager (BDM) after having been an Sales Development Representative (SDR), you’ll probably already have a bit of a handle on what’s going to be expected of you. Obviously you will be expected to close deals but on top of that, you’ll [...]

Business Development Managers (BDMs) play a crucial role in the success of an organisation. Among all of their responsibilities, there is one overarching goal and that is to improve the company’s profits. With that in mind, it’s easy to see why BDMs are well respected and why those who excel [...]

Europe and the USA have a similar land mass and as most European business professionals can speak English; you could reasonably argue that they share a common language as well. However, this may be where these fairly superficial similarities end as when we get down to doing business, we don’t [...]

While there are many good reasons to take a business partner on board, it is not something which should be entered into without sound consideration. For a start, you’ll need to know why you want to bring a partner on board and exactly what it is that you expect of [...]

Aexus was founded with a very simple premise – to make technology companies successful and that is exactly what we’ve been doing since 2000. For example, if you’re a software start-up that’s looking to scale we can help you do that whether you’re looking to scale in Europe, the Americas [...]

If you’re in the tech field, the Netherlands is one of the best places to scale into. For a start, there’s vibrant start-up scene here already and the Dutch are known the world over for their openness to technology and innovation. What’s more, the Dutch don’t shy away from foreign [...]