Strategy

Entering a new market can be a challenging and daunting process for any company. However, having a clear understanding of a company’s strengths, weaknesses, and the target audience or niche it aims to serve is crucial to identify opportunities and navigate the competitive landscape effectively. By gaining insights into these [...]

In today’s fast-paced and interconnected world, ambitious tech and software companies are constantly seeking to expand their global presence. However, venturing into new international markets can be a daunting task, fraught with challenges and uncertainties. This is where Aexus steps in as a trusted partner, helping innovative tech firms extend [...]

Before we can go in to detail, it’s probably a good idea to define what prospecting is.  Prospects are potential customers and prospecting is the process of finding them. Our Sales Development Representatives (SDRs) use their prospecting skills to grow the size of their potential customer base by reaching out [...]

The idea of the perfect pitch is a concept that we don’t trust at Aexus. The idea that there is a generic template that is perfect for all clients is just bizarre and certainly not how we operate. The thing is though, you can see it every day. Just do [...]

Some people think that sales is just sales and there is nothing to differentiate one sale from the next but that is not entirely accurate. In fact, that’s specifically why Aexus uses different approaches in its sales methods. First though, it’s important to know what sort of clients (or partners [...]

There is a certain irony to writing content on Chat GPT without actually using it. It is the talk of the town though and as such is worth discussing. However, just in case you don’t know what it is, Chat GPT is a chatbot with self-learning AI. “So what?” I [...]

If you’ve arrived at the position of Business Development Manager (BDM) after having been an Sales Development Representative (SDR), you’ll probably already have a bit of a handle on what’s going to be expected of you. Obviously you will be expected to close deals but on top of that, you’ll [...]

Business Development Managers (BDMs) play a crucial role in the success of an organisation. Among all of their responsibilities, there is one overarching goal and that is to improve the company’s profits. With that in mind, it’s easy to see why BDMs are well respected and why those who excel [...]

Europe and the USA have a similar land mass and as most European business professionals can speak English; you could reasonably argue that they share a common language as well. However, this may be where these fairly superficial similarities end as when we get down to doing business, we don’t [...]

While there are many good reasons to take a business partner on board, it is not something which should be entered into without sound consideration. For a start, you’ll need to know why you want to bring a partner on board and exactly what it is that you expect of [...]