This year’s European Innovation Scores are out. Sweden is once again the innovation leader, closely followed by Finland, Denmark, the Netherlands and Luxembourg. But while these countries score high on innovation, they do not seem to be very effective when it comes to selling their tech products and services. Why [...]
Aexus helps innovative tech companies become successful. We act as the local sales partner for companies that want to penetrate Europe and the US. Media and publishing have always been key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they will [...]
Aexus helps innovative tech companies become successful. Aexus acts as the local sales partner for companies that want to penetrate Europe and the US. The telecommunication sector has always been one of our key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they [...]
Over the past twenty years, we have helped hundreds of parties achieve international success. We handle all commercial activities: we assist with sales, create marketing materials, focus on inbound marketing and take care of channel development. Before we can do all that, however, we must first answer a different question: [...]
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We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which information do we require and how do we onboard our staff? This video shows our partner onboarding process.
There’s a lot of debate, discussion, misinformation, concern and even panic about the GDPR. At Aexus, we have never been too concerned about the GDPR, really. Or actually: not at all. Reason is that in our sales and marketing activities, we have basically been GDPR compliant all along.
A Unique Selling Proposition is a short statement that summarizes your company or software solution’s distinctive character. The USP should be the answer to the question: What makes your software solution or service so different from that of your competitors?
“The European market” does not exist. Europe is a motley collection of countries and states, each with their own culture, language, history and oddities. For software and tech companies it is often difficult to determine where to begin. So what should be the starting point of your European market entry strategy?
Expanding into international markets? Going abroad with your business and finding clients outside of your home market can be challenging. This checklist helps you to assess whether your company is ready to start up activities in new, uncharted territories.