Scaling business into new markets for tech startups
Scaling business into new markets can be tough but rewarding. It means learning local rules, building relationships with new customers, adjusting your products, and creating messages that work for each market. Every market is different, and expanding successfully takes careful planning, flexibility and a good understanding of local needs. With [...]
Balancing B2B sales automation and authenticity
Imagine having a helpful assistant for your B2B sales automation process – not one that does everything, but one that handles the repetitive tasks. It doesn’t replace the human touch but supports it by managing follow-ups, data entry, and routine communications. This allows the sales team to focus on building [...]
B2B Sales for startups
Starting a B2B sales journey as a startup can be daunting. A lot of startups fail within their first year due to poor sales strategies? This guide aims to equip you with proven strategies to not just survive but thrive in the competitive B2B landscape. We’ll share insights and methodologies [...]
SDR Training Overview
It’s well known that there is no official route to becoming an SDR. It’s not like you can do a university course or night classes somewhere and then start sending out CVs. It just doesn’t work that way. That’s not to say that there aren’t skills you need to be [...]
How to Prospect
Before we can go in to detail, it’s probably a good idea to define what prospecting is. Prospects are potential customers and prospecting is the process of finding them. Our Sales Development Representatives (SDRs) use their prospecting skills to grow the size of their potential customer base by reaching out [...]
The Perfect Pitch
The idea of the perfect pitch is a concept that we don’t trust at Aexus. The idea that there is a generic template that is perfect for all clients is just bizarre and certainly not how we operate. The thing is though, you can see it every day. Just do [...]
Salespeople – Born with it or is it trainable?
It’s the old nature versus nurture debate as to whether good salespeople are born with some sort of natural ability or can someone be trained to reach a good, competent level. You may think that we have sales skills from a very early age as you try to negotiate staying [...]
Aexus’ Methods in Modern Selling
Some people think that sales is just sales and there is nothing to differentiate one sale from the next but that is not entirely accurate. In fact, that’s specifically why Aexus uses different approaches in its sales methods. First though, it’s important to know what sort of clients (or partners [...]
Different Types of Salespeople
In the sales community, there has been much debate over how many different types of salespeople there are. By this, I don’t mean if they do door-to-door selling, telemarketing or some other form of sales, these are just tactics, what I mean is someone’s personal approach to selling. In other [...]
What are the responsibilities of a BDM?
Transitioning from a Sales Development Representative (SDR) to a Business Development Manager (BDM) requires strategic thinking, rapport building, and deep product knowledge
