Innovation is great. It drives progress and change, facilitates growth and makes the world a better place. Yet, marketing and selling new and innovative technology is no walk in the park. It requires personal sales.
For centuries, traveling merchants toted their wares around to sell them from town to town. The added value these salesmen offered was their in-depth knowledge of innovative solutions. This is now largely in the hands of customers themselves. Does this spell the end for the traditional salesman?
In recent years, the popularity of inbound marketing has soared. This is understandable: inbound has many benefits. However, this does not mean outbound sales are completely over. On the contrary: by combining both techniques, you will be able to achieve even greater results.
We are often asked which steps we are taking when engaging with a new partner. How do we verify if a specific solution or technology is a good fit for the markets where we are active? How can we optimize the sales activities with and for our partner?
Reevaluating your sales strategy on a regular base is crucial if you want to stay consistent and actively keep on generating business and closing new deals. We’ll give you three quick sales tips that will help any company within the tech & IT industry to keep (or achieve) an advantageous position.
When it comes to closing deals, it’s important to know if you are talking to a decision maker or not. Identifying who’s the person in charge can be a bit of a challenge. So how do you identify the ultimate decision maker for your product or service?