Sales

What are the responsibilities of a BDM?

If you’ve arrived at the position of Business Development Manager (BDM) after having been an Sales Development Representative (SDR), you’ll probably already have a bit of a handle on what’s going to be expected of you. Obviously you will be expected to close deals but on top of that, you’ll need to be able to Read More


Doing Business in The United Kingdom

To understand the United Kingdom, it is first important to know that it is not a single country but is actually made up of the four separate countries of England, Wales, Scotland and Northern Ireland. While England has the lion’s share of the power in the union, there are devolved parliaments in each of the Read More


10 do’s and don’ts in sales

Some people think that good salespeople are born with that ability. It’s not true of course, if you have the right personality traits, you can be trained and after that, it’s a case of practice makes perfect. We should know, we’ve spent more than twenty years training our own Sales Development Representatives and nobody stays Read More


Interview Innovatiescouts – with Frederik Peters

Frederik Peters has been working for Aexus for 3.5 years as Business Development Manager. Frederik is also an innovation scout within Aexus. In addition to his work at Aexus, Frederik has been active in Dutch politics for more than 15 years (Provincial Council of Gelderland). Frederik is also active in the executive association of a Read More


The 5 rules of B2B sales

We are all consumers and the art of the business to consumer (B2C) sale is obvious in everyday life. From outdoor advertising to television and in-store point of sales materials to flyers in our letter boxes, everything is urging us to ‘buy now, pay later’ or choose product x over product y. Conversely, not everybody Read More


What does it take to become an SDR?

Although it’s often considered an entry level job, the position of a Sales Development Representative is actually a complex task. Yet, if you’re eager, ambitious and analytical, it can offer a very rewarding career. Even though there’s no specific academic path to follow to become an SDR, there are some skills – such as time management Read More


What Lead generation means

What’s involved in the lead gen process? A lead is basically a prospect. It’s not a sale but it has the potential to become one and if you’ve done your homework, that should make it easier. Ultimately, what you’re trying to do is drive interest in a product or service to increase sales. As for Read More


Outbound lead generation: How can you benefit from outsourcing the process?

Lead generation is important to every business. In essence, it is the process of bringing potential customers into your sales funnel by manually targeting, prospecting, and reaching out to potential leads. Without lead generation, a business will have to rely exclusively on organic traffic which means they are not maximizing their chances of success to Read More


Reasons why start-ups often fail with their international expansion

The tech world is developing at a rapid pace. Almost every day, unicorns, which have realized a business value of 1 billion euros in a very short period of time, make the news with stories of rapid growth and international success. After a successful start in their home territory, the natural next step for a Read More


How to develop a sales strategy for a scale up in tech industry

When entering a new market, you will need a sales strategy because the conditions and ways of doing business in the new territory will not necessarily be the same as in your home country. There are several steps to developing a sales process for a scale-up in the tech industry. You may even find more Read More


Proven results

Our executives are highly experienced sales professionals, with a proven track record in the European, American and Asian telecom, IT, internet and cloud markets. We helped hundreds of tech companies, service providers and software vendors to expand their sales on the European, American and Asian markets. Explore our sales outsourcing case studies to learn how we assisted these partners in achieving their goals!