What is Telemarketing and why might it be right for me?

Telemarketing has suffered from a bad reputation. It is often considered that telemarketers make mass calls to uninterested people, annoying them in the process and giving your company a bad name. That is not the case now though and these bad practices have been stamped out of the industry by proper and reputable practitioners. In Read More

The 5 rules of B2B sales

We are all consumers and the art of the business to consumer (B2C) sale is obvious in everyday life. From outdoor advertising to television and in-store point of sales materials to flyers in our letter boxes, everything is urging us to ‘buy now, pay later’ or choose product x over product y. Conversely, not everybody Read More

What does it take to become an SDR?

Although it’s often considered an entry level job, the position of a Sales Development Representative is actually a complex task. Yet, if you’re eager, ambitious and analytical, it can offer a very rewarding career. Even though there’s no specific academic path to follow to become an SDR, there are some skills – such as time management Read More

The Top 5 pitfalls of trying to scale in a new territory by yourself

While I don’t want to rain on your parade, you’ve had success in your home country and everyone is proud of that, but replicating it in a new country may not necessarily be as easy as you think. Let me explain. Logic would suggest that if your product is proven, it works and companies are Read More

How sales outsourcing works

There’s always a bit of apprehension when trying something new. As a kid, it may have been moving to a bigger climbing frame or jumping off something higher and in business it’s exactly the same. It’s the fear of the unknown. When you’re unsure what the outcome is going to be, there’s going to be Read More

What Lead generation means

What’s involved in the lead gen process? A lead is basically a prospect. It’s not a sale but it has the potential to become one and if you’ve done your homework, that should make it easier. Ultimately, what you’re trying to do is drive interest in a product or service to increase sales. As for Read More

Doing Business in Europe

With 500 million potential consumers in by and large ‘rich’ countries, Europe is an excellent place for any business. Across the continent, almost every business sector is covered; from aerospace to agriculture and energy to electronics as well as pretty much everything in between. As a continent, Europe is 10.18 million km2 and has a Read More

Saving tech to save the planet

At the heart of Aexus’ corporate and social responsibility policy is a commitment to protecting the environment. That doesn’t just mean recycling as much as we can while trying to drive down our carbon footprint, it actually extends to proactively partnering with companies that have the same values as us. One such company is Techsave. Read More

Why branding matters

Your brand is more than a name associated with your product or service. It develops a clearly defined personality in the mind of your consumers. Even if customers have not bought from you yet, having a brand makes your more saleable as you are more than just your product; you are a brand that consumers Read More

Diversity in the workplace

How do we define diversity? Diversity in the workplace is a topic which has never been more relevant in the history of business than it is today. Potential recruits are demanding that the companies they could end up working for are diverse and inclusive. But, how do we define diversity? To be specific, a diverse Read More