Blog

What is inbound marketing and why should you invest in it? [infographic]

By and large, people don’t like to be sold to. They want to be part of the process for sure, but on their terms. That means that in the first instance they’re only looking for information and with the internet, there’s information everywhere. You can not only find what you’re looking for but compare it Read More


Health tech trends: Data health and the rise of AI

Digital transformation in health tech These days, most people are used to managing things like their bank account and utility suppliers over their smartphones. The healthcare sector on the other hand has been slow to adopt this approach but is now catching up and this can be seen in areas like patient registration, patient data Read More


Why the Netherlands is a perfect new market for tech scale-ups

From innovation to creativity and infrastructure to entrepreneurship, the Netherlands has it all and that’s not just an opinion. In fact, Forbes ranks the Netherlands in the top five countries where it’s best to do business. Obviously, we’re flattered but to further illuminate the reasons why we wanted to speak to someone who lives this Read More


Why should scale-ups outsource international sales?

When we started Aexus, in the year 2000, outsourcing new market development activities wasn’t very common. And although the concept is still relatively new to many organizations, the model of working with a specialized, professional partner for international sales and business acceleration is swiftly gaining popularity.


Colleague in the Spotlight: Nienke Wierda

While you can find our entire team on this website, we think those short biographies don’t do them justice. This month’s colleague in the spotlight: Nienke Wierda!


Colleague in the Spotlight: Kevin Beumer

While you can find our entire team on this website, we think those short biographies don’t do them justice. This month’s colleague in the spotlight: Kevin Beumer!


Colleague in the Spotlight: Andy Klich

While you can find our entire team on this website, we think those short biographies don’t do them justice. This month’s colleague in the spotlight: Andy Klich!


Colleague in the Spotlight: Nils van de Scheur

While you can find our entire team on this website, we think those short biographies don’t do them justice. This month’s colleague in the spotlight: Nils van de Scheur!


The most innovative European countries need to figure out their international sales

This year’s European Innovation Scores are out. Sweden is once again the innovation leader, closely followed by Finland, Denmark, the Netherlands and Luxembourg. But while these countries score high on innovation, they do not seem to be very effective when it comes to selling their tech products and services. Why is this, and how can Read More


Colleague in the Spotlight: Karim Ebied

While you can find our entire team on this website, we think those short biographies don’t do them justice. This month’s colleague in the spotlight: Karim Ebied!