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Planet Aexus – China

China was ruled by various dynasties for much of its history but the most influential was the Han Dynasty which laid the foundations for the culture we know today. Later famous dynasties, like the Song and the Tang, continued to refine the culture and bring new innovations to the world [...]


Planet Aexus – Brazil

Until the arrival of the Europeans, Brazil was settled by stone-age tribes. When the Portuguese arrived in 1500, Pedro Alvares Cabral claimed the land for Portugal and the first settlement was founded in 1532. The primary export was sugar and Brazil continued to expand through wars and battles. The Portuguese [...]


Inbound Marketing & How It Could Work For You

When you’re launching a product or service, advertising on the biggest mediums like television and radio might seem like the best idea. You might suppose that if you make a big enough splash, everyone will know who you are and the sales will come rolling in. That’s not strictly speaking [...]


Planet Aexus – Belgium

Belgium was originally part of Gaul and like the rest of Europe was conquered and occupied by the Romans. During the late Middle Ages, Flanders’ trading towns (notably Ghent, Bruges and Ypres) exported woollen goods, making the area one of the richest and most urbanised parts of Europe. As a [...]


Planet Aexus – Austria

The Austria we know today only actually started as recently as 1955 when it became the Independent Second Republic of Austria. Don’t let that make you think nothing happened before then though as Austria’s history can be traced as far back as the Stone Age when the region was called [...]


How to get to Number 1 on Google

Google is the number one search engine in the world and it can seriously drive traffic to your site if you rank highly enough on it. Not only will this improve your online visibility but your business will also get a credibility boost and don’t forget that more site visitors [...]


A focus on HR with Amber Dekker

Pretty much anyone who has ever had a job will most likely have had to interact with human resources at some point. For some, the largest part of that interaction will cover employment contracts and onboarding but there’s a lot more to it than that. For example, not so many [...]


What is a brand and why is it valuable?

Having a product or a service is all well and good but that alone does not resonate with potential customers. On the other hand though, if you were to develop a brand around the product or service, that would be an important step in the right direction. The difference here [...]


A focus on the recruitment team with Alexandra Melicov

If you’re working with a company now, it’s most likely that your first contact with that company was with someone on the recruitment team. Maybe you filled out an application form, clicked on a link in a job advert or got a referral from a friend. Regardless of the reason [...]


SDR Training Overview

It’s well known that there is no official route to becoming an SDR. It’s not like you can do a university course or night classes somewhere and then start sending out CVs. It just doesn’t work that way. That’s not to say that there aren’t skills you need to be [...]