Selecting the right partner for your market development activities is not easy. Sales and business development activities in a new territory are of strategic importance to your organization. Therefore, a sales outsourcing partner must be selected wisely and carefully. Here’s a list of questions.
“The European market” does not exist. Europe is a motley collection of countries and states, each with their own culture, language, history and oddities. For software and tech companies it is often difficult to determine where to begin. So what should be the starting point of your European market entry strategy?
Expanding into international markets? Going abroad with your business and finding clients outside of your home market can be challenging. This checklist helps you to assess whether your company is ready to start up activities in new, uncharted territories.
You want to grow your company’s business and accelerate sales. Not just in your home market, but internationally. Where you and your executives don’t know the culture or language. And where you don’t have existing customers or even contacts yet.