Sales

Although it’s often considered an entry level job, the position of a Sales Development Representative is actually a complex task. Yet, if you’re eager, ambitious and analytical, it can offer a very rewarding career. Even though there’s no specific academic path to follow to become an SDR, there are some skills [...]

Learn about the lead generation process, including inbound and outbound tactics, and how to effectively implement lead generation strategies

The tech world is developing at a rapid pace. Almost every day, unicorns, which have realized a business value of 1 billion euros in a very short period of time, make the news with stories of rapid growth and international success. After a successful start in their home territory, the [...]

When entering a new market, you will need a sales strategy because the conditions and ways of doing business in the new territory will not necessarily be the same as in your home country. There are several steps to developing a sales outsourcing process for a scale-up in the tech [...]

How to start a business in a new territory? Many companies are successful in their home territory and perhaps have received some venture capital to scale fast. They will also have ambitious plans for growth in the coming years. How you do that however is an entirely different proposition.

Sales as a service for innovative businesses: scale into local markets There are many reasons why the ‘as a service’ model has become so popular. When a company partners with an Infrastructure as a Service provider, experts handle hardware maintenance, software updates, and scaling up or down as needed. It [...]

Innovation is great. It drives progress and change, facilitates growth and makes the world a better place. Yet, marketing and selling new and innovative technology is no walk in the park. It requires personal sales.

For centuries, traveling merchants toted their wares around to sell them from town to town. The added value these salesmen offered was their in-depth knowledge of innovative solutions. This is now largely in the hands of customers themselves. Does this spell the end for the traditional salesman?

In recent years, the popularity of inbound marketing has soared. This is understandable: inbound has many benefits. However, this does not mean outbound sales are completely over. On the contrary: by combining both techniques, you will be able to achieve even greater results.