What are the responsibilities of a BDM?
Transitioning from a Sales Development Representative (SDR) to a Business Development Manager (BDM) requires strategic thinking, rapport building, and deep product knowledge
Doing Business in The United Kingdom
To understand the United Kingdom, it is first important to know that it is not a single country but is actually made up of the four separate countries of England, Wales, Scotland and Northern Ireland. While England has the lion’s share of the power in the union, there are devolved [...]
10 do’s and don’ts in sales
Some people think that good salespeople are born with that ability. It’s not true of course, if you have the right personality traits, you can be trained and after that, it’s a case of practice makes perfect. We should know, we’ve spent more than twenty years training our own Sales [...]
Interview Innovatiescouts – with Frederik Peters
Frederik Peters has been working for Aexus for 3.5 years as Business Development Manager. Frederik is also an innovation scout within Aexus. In addition to his work at Aexus, Frederik has been active in Dutch politics for more than 15 years (Provincial Council of Gelderland). Frederik is also active in [...]
The 5 rules of B2B sales
We are all consumers and the art of the business to consumer (B2C) sale is obvious in everyday life. From outdoor advertising to television and in-store point of sales materials to flyers in our letter boxes, everything is urging us to ‘buy now, pay later’ or choose product x over [...]
What does it take to become an SDR?
Although it’s often considered an entry level job, the position of a Sales Development Representative is actually a complex task. Yet, if you’re eager, ambitious and analytical, it can offer a very rewarding career. Even though there’s no specific academic path to follow to become an SDR, there are some skills [...]
What Lead generation means
Learn about the lead generation process, including inbound and outbound tactics, and how to effectively implement lead generation strategies
Why Human-Led Outbound Still Wins in B2B Lead Generation
Outbound lead generation remains a critical growth lever for B2B technology and software companies, especially those expanding internationally. Yet the way outbound is executed has changed dramatically in recent years. Mass automation, generic AI messaging, and high-volume outreach promise speed and scale. In reality, they often deliver the opposite: low [...]
Reasons why start-ups often fail with their international expansion
The tech world is developing at a rapid pace. Almost every day, unicorns, which have realized a business value of 1 billion euros in a very short period of time, make the news with stories of rapid growth and international success. After a successful start in their home territory, the [...]
How to develop a sales strategy for a scale up in tech industry
When entering a new market, you will need a sales strategy because the conditions and ways of doing business in the new territory will not necessarily be the same as in your home country. There are several steps to developing a sales outsourcing process for a scale-up in the tech [...]
