In recent years, the popularity of inbound marketing has soared. This is understandable: inbound has many benefits. However, this does not mean outbound sales are completely over. On the contrary: by combining both techniques, you will be able to achieve even greater results.
Marketers get in touch with potential clients way before sales reps do. That does not mean marketers are able to sell a product, but it does mean that it is time to start working together in a clever win-win kind of way. Are you ready to rethink your marketing strategies and [...]