Dedicated sales development reps who call, email and message your buyers in their own language, and book meetings only when there’s a real fit.
What is SDR as a service
SDR as a service gives you dedicated, native-speaking sales development reps who run your outreach and follow up your inbound leads. They are managed and coached by Aexus. They book qualified meetings with the right decision-makers, so your own team spends its time closing. Lead generation builds your target list and first meetings. SDR as a service adds ongoing SDR capacity on top, for outbound and inbound.
Phone, email and LinkedIn, written and spoken by people who sell in your buyers’ language and know the local norms.
Every inbound lead is contacted and qualified quickly, so interest doesn’t go cold while your team is busy.
We book a meeting only when the company fits, the contact is right and the problem is real.
Your SDRs, our management. Your pipeline.
01
An onboarding session on your ideal customer, markets and buyers. We build the target list and messaging, and you approve them.
02
Your SDRs run outbound by phone, email and LinkedIn, and follow up your inbound leads.
03
Every meeting is qualified before it reaches your calendar. You join the first meeting, and each week we sharpen the targeting.
You always know where you stand.
You have a shared channel with your business development manager for quick questions, prospect updates and fast decisions.
When a meeting is booked, you hear about it right away, with a briefing on the company and the contact.
Every week you receive a written report covering activity and results, new meetings and what prospects told us. In the call we don't read the report out.
We discuss what the market is telling us, agree on changes to targeting and messaging, and set next week's goals.
Pay for pipeline, not payroll
A pricing structure built around performance, not headcount.
You're rewarded when relationships turn into results.
One SDR costs more. You get a trained team from day 1.
How it works
01
In a kickoff session we work through your ideal customer, the problems you solve and the references that prove it. That becomes a go-to-market plan for your target market. Nothing goes out until you’ve signed it off.
02
Our own network, built over 25 years, comes first. Then we identify the accounts and decision makers that match your ideal customer profile, with a hypothesis per account of the problem you can solve there. You approve the list before we contact anyone.
03
We verify contact data and write messaging per segment, in the buyer’s language. Domains and mailboxes are set up to protect deliverability. You approve the first sequences before they go live.
04
A local team runs a coordinated cadence of calls, email and LinkedIn. Every week you hear what the market is telling us: who is interested, which objections come up and which competitors are mentioned.
05
We book a meeting only when four things are true: the company fits, the contact is the right person, they acknowledge the problem and they want to talk. Prospects who aren’t ready stay in the cadence instead of filling your calendar.
06
You join the first meeting with us, so the prospect meets the people who will take it forward. Within 24 hours you get a recap and a briefing: stakeholders, the problem in their words, objections and timeline.
07
Your sales team takes the opportunity from there, with everything we learned attached. We track which meetings turn into pipeline and use that to adjust segments, messaging and channels.
FAQ
We become your sales development team in the market. A local rep who speaks your buyers’ language researches the right accounts, runs the outreach across phone, email and LinkedIn, and books qualified meetings with decision makers. We join the first meeting with you, then hand the opportunity to your team and keep following up where a deal stalls.
You approve the go-to-market plan, the target list and the messaging before anything goes out. After that, your time goes to a 30-minute weekly call, first meetings, demos and the commercial negotiation.
It works best for B2B technology companies with a proven product in their home market, a sale that needs a conversation rather than a self-serve signup, and a deal size that justifies a sales team. It’s a strong fit if you want to test a new market before hiring there.
It’s not the right choice if you’re still looking for product-market fit, or if your sale is low-value and high-volume. In that case, marketing will get you further than outreach, and we’ll tell you so.
Europe and North America, with local offices in the Netherlands, Germany, the Czech Republic, the UK, Spain, Canada and the US.
Our teams specialise in B2B technology: telecom, IT and software, internet, cloud and infrastructure, SaaS, cybersecurity, AI and data, and fintech. If your market isn’t listed, ask us.
A dedicated Aexus rep based in or native to your target market, who speaks your buyers’ language and knows how they buy. Every rep is supported by a team lead and works to the same process we’ve refined since 2000, so you aren’t depending on one person’s habits.
A monthly retainer covers your dedicated team, the research, the tooling and the reporting. On top of that, you pay a fixed fee for each qualified meeting we book. So part of what you pay depends directly on results.
There’s no lock-in. You can scale up, adjust or stop with one calendar month’s notice. Most partners give a new market at least three to six months, because that’s how long it takes for outreach to turn into a steady flow of meetings.
If you stop, or hire your own team, the target list, contact history and open pipeline are yours. We hand them over so nothing is lost.
Hiring and ramping a sales rep in a new market typically takes 3 to 6 months, plus the cost of recruiting and sometimes a local entity. With us, outreach usually starts 1 to 2 weeks after signing. In that time we hold the kick-off, agree your go-to-market plan, build and approve your target list and set up the outreach.
Many partners use us to prove a market first and hire there once the pipeline is real.
Yes. We book meetings with your target accounts before the event and can provide local sales experts on site. Because the same team already works your target list, the conversations at the event go straight into your pipeline and get followed up.
