Sales Outsourcing

Doing Business in the Nordics

The Nordics is a region of 43 thousand km2 and is comprised of Denmark, Finland, Iceland, Norway and Sweden. With 27.36 million potential consumers, it has around the same population as the Benelux region and is an excellent place to do business. Across the region, almost every business sector is catered for but industries like global Read More


Interview on Large Account Sales – with Jos van der Meulen

Jos van der Meulen is co-owner of Aexus and therefore has over 20 years’ worth of experience in sales. A big part of the job is large account sales and that’s slightly different from smaller accounts. In this interview you’ll get to know the process of large account sales and what Jos’ role is in Read More


Interview on 7 lessons of International Business – with Eric Haeken

Eric Haeken is Managing Director at Aexus. He has been working at Aexus for over 10 years and has extensive experience of working internationally. Here you can find the 7 lessons that he believes are important when it comes to doing business internationally with some great examples that Eric has experienced personally in the last Read More


What is Telemarketing and why might it be right for me?

Telemarketing has suffered from a bad reputation. It is often considered that telemarketers make mass calls to uninterested people, annoying them in the process and giving your company a bad name. That is not the case now though and these bad practices have been stamped out of the industry by proper and reputable practitioners. In Read More


The Top 5 pitfalls of trying to scale in a new territory by yourself

While I don’t want to rain on your parade, you’ve had success in your home country and everyone is proud of that, but replicating it in a new country may not necessarily be as easy as you think. Let me explain. Logic would suggest that if your product is proven, it works and companies are Read More


How sales outsourcing works

There’s always a bit of apprehension when trying something new. As a kid, it may have been moving to a bigger climbing frame or jumping off something higher and in business it’s exactly the same. It’s the fear of the unknown. When you’re unsure what the outcome is going to be, there’s going to be Read More


Outbound lead generation: How can you benefit from outsourcing the process?

Lead generation is important to every business. In essence, it is the process of bringing potential customers into your sales funnel by manually targeting, prospecting, and reaching out to potential leads. Without lead generation, a business will have to rely exclusively on organic traffic which means they are not maximizing their chances of success to Read More


How to develop a market entry strategy for the German market

Germany is generally considered as an appealing country to enter: the country has great opportunities due to the large market and economy and high purchasing power parity (PPP). The rewards for making it in the German market are there for all to see but it is certainly not easy, as the market is also very Read More


Why should scale-ups outsource international sales?

When we started Aexus, in the year 2000, outsourcing new market development activities wasn’t very common. And although the concept is still relatively new to many organizations, the model of working with a specialized, professional partner for international sales and business acceleration is swiftly gaining popularity.


Proven results

Our executives are highly experienced sales professionals, with a proven track record in the European and American telecom, IT, internet and cloud markets. We helped hundreds of tech companies, service providers and software vendors to expand their sales on the European and US markets. Explore our sales outsourcing case studies to learn how we assisted these partners in achieving their goals!