Let’s say your company has developed promising technology and is already quite successful in your home market. You are therefore ready to enter new markets. You can take care of everything yourself, from market research to opening a local office. However, working with an outsourced sales team brings benefits.
Market expertise & local network
Market expertise and a local network are two main assets of an outsourced sales team. Its seasoned, highly experienced professionals have a proven track record in relevant verticals and a vast network of relationships with key executives at interesting companies. While a basic technical understanding does not hurt, market expertise, a local network and an understanding of the local language and culture are more important than experience with the technology your company provides.
Speed to market of an outsourced sales team
In tech and innovation, speed to market is crucial. Wait too long, and you risk being overtaken by your competition. But your company might not have the right infrastructure in place to act quickly and handle the launch in a new market. Why hire, onboard and train new people if you can use an outsourced sales team that is ready to fire on all cylinders? Why not let this team take care of initial sales efforts and test the waters, allowing you to find out if it is worth making any long-term investments.
A structured approach to sales
Your technological solution solves complex problems in new ways, which means your prospects might need more explaining over the course of more meetings. Your salespeople need a strong, methodological and proven approach. And they need to keep their knowledge of products and technologies up to date in order to communicate the features and benefits. A professional outsourced sales team takes care of this, allowing you to concentrate on developing, building and extending great solutions, products and services. Get in touch if you want to know more!