Aexus – Helping you to make it in the USA – Chapter 1
Many entrepreneurs dream of entering the US market. There are a number of reasons for this from sound business sense to an expanded market and new opportunities to a potentially lucrative new revenue stream. Also, don’t forget that as a concept at least, the American Dream is alive and well [...]
Doing Business in The United Kingdom
To understand the United Kingdom, it is first important to know that it is not a single country but is actually made up of the four separate countries of England, Wales, Scotland and Northern Ireland. While England has the lion’s share of the power in the union, there are devolved [...]
8 Misconceptions About Outsourcing
In the course of our business, we quite often run into a situation where a company is in a position to scale but wants to handle the entire move by themselves. This means they’ll have to get an office, hire local salespeople and give them time to become successful as [...]
Partnering with Aexus
Aexus was founded with a very simple premise – to make technology companies successful and that is exactly what we’ve been doing since 2000. For example, if you’re a software start-up that’s looking to scale we can help you do that whether you’re looking to scale in Europe, the Americas [...]
Interview Opportunities for Asian companies in the European market – with Floris Koppejan
Floris Koppejan has been working at Aexus since June 2020. He lived in China from 2014 to 2019 and in Singapore and Indonesia as a young child. For his Trade Management Asia study’s minor, Floris ended up in China as an exchange student. His study focused on business in Asia [...]
Doing Business in the Nordics
The Nordics is a region of 43 thousand km2 and is comprised of Denmark, Finland, Iceland, Norway and Sweden. With 27.36 million potential consumers, it has around the same population as the Benelux region and is an excellent place to do business. Across the region, almost every business sector is [...]
Interview on Large Account Sales – with Jos van der Meulen
Jos van der Meulen is co-owner of Aexus and therefore has over 20 years’ worth of experience in sales. A big part of the job is large account sales and that’s slightly different from smaller accounts. In this interview you’ll get to know the process of large account sales and [...]
Interview on 7 lessons of International Business – with Eric Haeken
Eric Haeken is Managing Director at Aexus. He has been working at Aexus for over 10 years and has extensive experience of working internationally. Here you can find the 7 lessons that he believes are important when it comes to doing business internationally with some great examples that Eric has [...]
What is Telemarketing and why might it be right for me?
Telemarketing has suffered from a bad reputation. It is often considered that telemarketers make mass calls to uninterested people, annoying them in the process and giving your company a bad name. That is not the case now though and these bad practices have been stamped out of the industry by [...]
The Top 5 pitfalls of trying to scale in a new territory by yourself
While I don’t want to rain on your parade, you’ve had success in your home country and everyone is proud of that, but replicating it in a new country may not necessarily be as easy as you think. Let me explain. Logic would suggest that if your product is proven, [...]