Posts by: Maaike Voeten

This year’s European Innovation Scores are out. Sweden is once again the innovation leader, closely followed by Finland, Denmark, the Netherlands and Luxembourg. But while these countries score high on innovation, they do not seem to be very effective when it comes to selling their tech products and services. Why [...]

Aexus helps innovative tech companies become successful. Aexus acts as the local sales partner for companies that want to penetrate Europe and the US. The telecommunication sector has always been one of our key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they [...]

There is a myriad of reasons why the ‘as a service’ model has become so popular. If a company partners with an Infrastructure as a Service provider, experts take care of hardware maintenance, software updates, and up or down scaling if necessary. It unburdens the company, allowing it to focus [...]

Innovation is great. It drives progress and change, facilitates growth and makes the world a better place. Yet, marketing and selling new and innovative technology is no walk in the park. It requires personal sales.

We are often asked which steps we are taking when engaging with a new partner. How do we verify if a specific solution or technology is a good fit for the markets where we are active? How can we optimize the sales activities with and for our partner?

When it comes to closing deals, it’s important to know if you are talking to a decision maker or not. Identifying who’s the person in charge can be a bit of a challenge. So how do you identify the ultimate decision maker for your product or service?

You want to grow your company’s business and accelerate sales. Not just in your home market, but internationally. Where you and your executives don’t know the culture or language. And where you don’t have existing customers or even contacts yet.