Why branding matters
Your brand is more than a name associated with your product or service. It develops a clearly defined personality in the mind of your consumers. Even if customers have not bought from you yet, having a brand makes your more saleable as you are more than just your product; you [...]
Diversity in the workplace
How do we define diversity? Diversity in the workplace is a topic which has never been more relevant in the history of business than it is today. Potential recruits are demanding that the companies they could end up working for are diverse and inclusive. But, how do we define diversity? [...]
Doing Business in the United States
From Wall Street and Manhattan to the oil fields of Texas and the skyscrapers of Dallas, doing business in America is something many companies are ambitious to achieve. America has always been billed as the ‘land of opportunity’ and is still portrayed this way in popular culture. Certainly, American business [...]
What’s going on in agri-tech?
Everyone, even from school age knows a little about agriculture. Agriculture is what feeds and sustains us. It is actually, the ‘bread basket’ to many economies around the world and far too big a sector for the tech companies that we work with to ignore. There are many benefits from [...]
Outbound lead generation: How can you benefit from outsourcing the process?
Lead generation is important to every business. In essence, it is the process of bringing potential customers into your sales funnel by manually targeting, prospecting, and reaching out to potential leads. Without lead generation, a business will have to rely exclusively on organic traffic which means they are not maximizing [...]
Five trends in retail tech
Retail has seen a remarkable transition in the last 50 years. From local family-run shops in your neighborhood to global superstores, the pace of change has been relentless. But who is leading this change? Is it the retailers who want to show off their wares in the most spectacular manner [...]
Reasons why start-ups often fail with their international expansion
The tech world is developing at a rapid pace. Almost every day, unicorns, which have realized a business value of 1 billion euros in a very short period of time, make the news with stories of rapid growth and international success. After a successful start in their home territory, the [...]
How to develop a sales strategy for a scale up in tech industry
When entering a new market, you will need a sales strategy because the conditions and ways of doing business in the new territory will not necessarily be the same as in your home country. There are several steps to developing a sales outsourcing process for a scale-up in the tech [...]
How to develop a market entry strategy for the German market
Germany is generally considered as an appealing country to enter: the country has great opportunities due to the large market and economy and high purchasing power parity (PPP). The rewards for making it in the German market are there for all to see but it is certainly not easy, as [...]
Inbound marketing: 5 step guide how to create a content strategy
Inbound marketing is a great marketing strategy to generate new leads online based on a web search. The essence of inbound marketing is to tie the potential customer to your brand and offering from the beginning of the buyer journey and provide content to support the decision. This can be [...]
