Strategy

Digital transformation in health tech These days, most people are used to managing things like their bank account and utility suppliers over their smartphones. The healthcare sector on the other hand has been slow to adopt this approach but is now catching up and this can be seen in areas [...]

From innovation to creativity and infrastructure to entrepreneurship, the Netherlands has it all and that’s not just an opinion. In fact, Forbes ranks the Netherlands in the top five countries where it’s best to do business. Obviously, we’re flattered but to further illuminate the reasons why we wanted to speak [...]

This year’s European Innovation Scores are out. Sweden is once again the innovation leader, closely followed by Finland, Denmark, the Netherlands and Luxembourg. But while these countries score high on innovation, they do not seem to be very effective when it comes to selling their tech products and services. Why [...]

Aexus helps innovative tech companies become successful. We act as the local sales partner for companies that want to penetrate Europe and the US. Media and publishing have always been key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they will [...]

Aexus helps innovative tech companies become successful. Aexus acts as the local sales partner for companies that want to penetrate Europe and the US. The telecommunication sector has always been one of our key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they [...]

Over the past twenty years, we have helped hundreds of parties achieve international success. We handle all commercial activities: we assist with sales, create marketing materials, focus on inbound marketing and take care of channel development. Before we can do all that, however, we must first answer a different question: [...]

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We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which informationDiscover Aexus’ partner onboarding process through this informative video. Learn how Aexus verifies if a solution or technology is [...]

There’s a lot of debate, discussion, misinformation, concern and even panic about the GDPR. At Aexus, we have never been too concerned about the GDPR, really. Or actually: not at all. Reason is that in our sales and marketing activities, we have basically been GDPR compliant all along.

A Unique Selling Proposition is a short statement that summarizes your company or software solution’s distinctive character. The USP should be the answer to the question: What makes your software solution or service so different from that of your competitors?