Strategy

Jos van der Meulen is co-owner of Aexus and therefore has over 20 years’ worth of experience in sales. A big part of the job is large account sales and that’s slightly different from smaller accounts. In this interview you’ll get to know the process of large account sales and [...]

With the threat of cyber-attacks hanging over the heads of governments, businesses and individuals, something needs to be done. That’s why we decided to look forward as to what is being done to protect us. It is worth bearing in mind though that the harder we try to protect ourselves, [...]

Cyber Security is one of the greatest threats to our safety, wellbeing and national security that we have faced in recent times. What’s more, cyber security is not just an issue for governments, it can and has affected companies too. With malware and ransomware, some companies have been forced to [...]

Eric Haeken is Managing Director at Aexus. He has been working at Aexus for over 10 years and has extensive experience of working internationally. Here you can find the 7 lessons that he believes are important when it comes to doing business internationally with some great examples that Eric has [...]

Telemarketing has suffered from a bad reputation. It is often considered that telemarketers make mass calls to uninterested people, annoying them in the process and giving your company a bad name. That is not the case now though and these bad practices have been stamped out of the industry by [...]

We are all consumers and the art of the business to consumer (B2C) sale is obvious in everyday life. From outdoor advertising to television and in-store point of sales materials to flyers in our letter boxes, everything is urging us to ‘buy now, pay later’ or choose product x over [...]

While I don’t want to rain on your parade, you’ve had success in your home country and everyone is proud of that, but replicating it in a new country may not necessarily be as easy as you think. Let me explain. Logic would suggest that if your product is proven, [...]

There’s always a bit of apprehension when trying something new. As a kid, it may have been moving to a bigger climbing frame or jumping off something higher and in business it’s exactly the same. It’s the fear of the unknown. When you’re unsure what the outcome is going to [...]

Learn about the lead generation process, including inbound and outbound tactics, and how to effectively implement lead generation strategies

With 500 million potential consumers in by and large ‘rich’ countries, Europe is an excellent place for any business. Across the continent, almost every business sector is covered; from aerospace to agriculture and energy to electronics as well as pretty much everything in between. As a continent, Europe is 10.18 [...]