Strategy

While I don’t want to rain on your parade, you’ve had success in your home country and everyone is proud of that, but replicating it in a new country may not necessarily be as easy as you think. Let me explain. Logic would suggest that if your product is proven, [...]

There’s always a bit of apprehension when trying something new. As a kid, it may have been moving to a bigger climbing frame or jumping off something higher and in business it’s exactly the same. It’s the fear of the unknown. When you’re unsure what the outcome is going to [...]

Learn about the lead generation process, including inbound and outbound tactics, and how to effectively implement lead generation strategies

With 500 million potential consumers in by and large ‘rich’ countries, Europe is an excellent place for any business. Across the continent, almost every business sector is covered; from aerospace to agriculture and energy to electronics as well as pretty much everything in between. As a continent, Europe is 10.18 [...]

At the heart of Aexus’ corporate and social responsibility policy is a commitment to protecting the environment. That doesn’t just mean recycling as much as we can while trying to drive down our carbon footprint, it actually extends to proactively partnering with companies that have the same values as us. [...]

Your brand is more than a name associated with your product or service. It develops a clearly defined personality in the mind of your consumers. Even if customers have not bought from you yet, having a brand makes your more saleable as you are more than just your product; you [...]

How do we define diversity? Diversity in the workplace is a topic which has never been more relevant in the history of business than it is today. Potential recruits are demanding that the companies they could end up working for are diverse and inclusive. But, how do we define diversity? [...]

From Wall Street and Manhattan to the oil fields of Texas and the skyscrapers of Dallas, doing business in America is something many companies are ambitious to achieve. America has always been billed as the ‘land of opportunity’ and is still portrayed this way in popular culture. Certainly, American business [...]

Lead generation is important to every business. In essence, it is the process of bringing potential customers into your sales funnel by manually targeting, prospecting, and reaching out to potential leads. Without lead generation, a business will have to rely exclusively on organic traffic which means they are not maximizing [...]