Strategy

Retail has seen a remarkable transition in the last 50 years. From local family-run shops in your neighborhood to global superstores, the pace of change has been relentless. But who is leading this change? Is it the retailers who want to show off their wares in the most spectacular manner [...]

The tech world is developing at a rapid pace. Almost every day, unicorns, which have realized a business value of 1 billion euros in a very short period of time, make the news with stories of rapid growth and international success. After a successful start in their home territory, the [...]

When entering a new market, you will need a sales strategy because the conditions and ways of doing business in the new territory will not necessarily be the same as in your home country. There are several steps to developing a sales outsourcing process for a scale-up in the tech [...]

Germany is generally considered as an appealing country to enter: the country has great opportunities due to the large market and economy and high purchasing power parity (PPP). The rewards for making it in the German market are there for all to see but it is certainly not easy, as [...]

Inbound marketing is a great marketing strategy to generate new leads online based on a web search. The essence of inbound marketing is to tie the potential customer to your brand and offering from the beginning of the buyer journey and provide content to support the decision. This can be [...]

Digital transformation in health tech These days, most people are used to managing things like their bank account and utility suppliers over their smartphones. The healthcare sector on the other hand has been slow to adopt this approach but is now catching up and this can be seen in areas [...]

From innovation to creativity and infrastructure to entrepreneurship, the Netherlands has it all and that’s not just an opinion. In fact, Forbes ranks the Netherlands in the top five countries where it’s best to do business. Obviously, we’re flattered but to further illuminate the reasons why we wanted to speak [...]

This year’s European Innovation Scores are out. Sweden is once again the innovation leader, closely followed by Finland, Denmark, the Netherlands and Luxembourg. But while these countries score high on innovation, they do not seem to be very effective when it comes to selling their tech products and services. Why [...]

Aexus helps innovative tech companies become successful. We act as the local sales partner for companies that want to penetrate Europe and the US. Media and publishing have always been key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they will [...]

Aexus helps innovative tech companies become successful. Aexus acts as the local sales partner for companies that want to penetrate Europe and the US. The telecommunication sector has always been one of our key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they [...]