Inbound marketing is a great marketing strategy to generate new leads online based on a web search. The essence of inbound marketing is to tie the potential customer to your brand and offering from the beginning of the buyer journey and provide content to support the decision. This can be done by educating the buyer Read More
Digital transformation in health tech These days, most people are used to managing things like their bank account and utility suppliers over their smartphones. The healthcare sector on the other hand has been slow to adopt this approach but is now catching up and this can be seen in areas like patient registration, patient data Read More
Aexus, the leading European sales and business development company, is opening its first office outside of Europe, in the United States. Starting 1 January, Aexus will be able to help European technology and software companies enter the American market from its American office in Fairfax, VA.
trust-hub, the leader in enterprise personal data governance, today announced the opening of a new office in Europe. In addition to serving its existing customer base in Europe, the Barcelona office will operate as the base for trust-hub to expand the company’s overall presence in Southern Europe.
INNOSYSTEC, a global leader in solutions for the preparation and analysis of source independent mass data feeds, is joining forces with Aexus, a leading European business development agency, to expand its business in Europe. Aexus will help facilitate a rapid, effective and efficient expansion of INNOSYSTEC’s business, primarily on the public sector: while INNOSYSTEC is Read More
Aexus opens a new office near the High Tech Campus in Eindhoven. As an important international tech hub, it is a perfect new base of operations for Aexus. Jacques Vaessen, Business Development Manager at Aexus, will manage the Eindhoven team.
In recent years, the popularity of inbound marketing has soared. This is understandable: inbound has many benefits. However, this does not mean outbound sales are completely over. On the contrary: by combining both techniques, you will be able to achieve even greater results.
Aexus keeps expanding! We recently opened an office in the Czech Republic, in order to be closer to our Central European customers and prospects. We are proud to announce Vit Bruner will be in charge of our growing business development activities in the region.
There’s a lot of debate, discussion, misinformation, concern and even panic about the GDPR. At Aexus, we have never been too concerned about the GDPR, really. Or actually: not at all. Reason is that in our sales and marketing activities, we have basically been GDPR compliant all along.
Marketers get in touch with potential clients way before sales reps do. That does not mean marketers are able to sell a product, but it does mean that it is time to start working together in a clever win-win kind of way. Are you ready to rethink your marketing strategies and even boost your company’s marketing Read More