What is inbound marketing and why should you invest in it? [infographic]
By and large, people don’t like to be sold to. They want to be part of the process for sure, but on their terms. That means that in the first instance they’re only looking for information and with the internet, there’s information everywhere. You can not only find what you’re [...]
Health tech trends: Data health and the rise of AI
Digital transformation in health tech These days, most people are used to managing things like their bank account and utility suppliers over their smartphones. The healthcare sector on the other hand has been slow to adopt this approach but is now catching up and this can be seen in areas [...]
How to do B2B SaaS Sales?
4 Key takeaways from the Sales & Marketing talk show Aexus founder and CEO Chris Gerretsen joined as a guest to Samuli Salonen LinkedIn talk show to share his thought on B2B sales. The discussion resolved around sales in an international context and how the role of a salesperson has [...]
Why the Netherlands is a perfect new market for tech scale-ups
From innovation to creativity and infrastructure to entrepreneurship, the Netherlands has it all and that’s not just an opinion. In fact, Forbes ranks the Netherlands in the top five countries where it’s best to do business. Obviously, we’re flattered but to further illuminate the reasons why we wanted to speak [...]
Why should scale-ups outsource international sales?
When we started Aexus, in the year 2000, outsourcing new market development activities wasn’t very common. And although the concept is still relatively new to many organizations, the model of working with a specialized, professional partner for international sales and business acceleration is swiftly gaining popularity.
Colleague in the Spotlight: Nienke Wierda
While you can find our entire team on this website, we think those short biographies don’t do them justice. This month’s colleague in the spotlight: Nienke Wierda!
Colleague in the Spotlight: Kevin Beumer
While you can find our entire team on this website, we think those short biographies don’t do them justice. This month’s colleague in the spotlight: Kevin Beumer!
Colleague in the Spotlight: Andy Klich
While you can find our entire team on this website, we think those short biographies don’t do them justice. This month’s colleague in the spotlight: Andy Klich!
Colleague in the Spotlight: Nils van de Scheur
While you can find our entire team on this website, we think those short biographies don’t do them justice. This month’s colleague in the spotlight: Nils van de Scheur!
The most innovative European countries need to figure out their international sales
This year’s European Innovation Scores are out. Sweden is once again the innovation leader, closely followed by Finland, Denmark, the Netherlands and Luxembourg. But while these countries score high on innovation, they do not seem to be very effective when it comes to selling their tech products and services. Why [...]
