Posts by: Chris Gerretsen

Why should scale-ups outsource international sales?

When we started Aexus, in the year 2000, outsourcing new market development activities wasn’t very common. And although the concept is still relatively new to many organizations, the model of working with a specialized, professional partner for international sales and business acceleration is swiftly gaining popularity.


New insights in these unprecedented times

Since last week, all Aexus employees have started working from home to help contain the pandemic. More than ever before, the current situation makes me realize that the world has truly become a global village and we’re all in this together. At Aexus, we are helping tech and software companies to become successful in Europe. Read More


How Aexus finds the right market proposition for any market

Over the past twenty years, we have helped hundreds of parties achieve international success. We handle all commercial activities: we assist with sales, create marketing materials, focus on inbound marketing and take care of channel development. Before we can do all that, however, we must first answer a different question: what does it take to Read More


How to sell complex and innovative solutions in the digital age

For centuries, traveling merchants toted their wares around to sell them from town to town. The added value these salesmen offered was their in-depth knowledge of innovative solutions. This is now largely in the hands of customers themselves. Does this spell the end for the traditional salesman?


Aexus helps Weatherite expand its business in the Nordic & Benelux regions

Weatherite Air Conditioning Ltd, part of the Weatherite Group – the UK’s largest privately-owned air conditioning manufacturing business – has announced its partnership with leading European business development agency, Aexus, to extend Weatherite’s reach into the Benelux and Scandinavian markets. 


Video: how Aexus partner onboarding works

We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which information do we require and how do we onboard our staff? This video shows our partner onboarding process. 


Proven results

Our executives are highly experienced sales professionals, with a proven track record in the European, American and Asian telecom, IT, internet and cloud markets. We helped hundreds of tech companies, service providers and software vendors to expand their sales on the European, American and Asian markets. Explore our sales outsourcing case studies to learn how we assisted these partners in achieving their goals!