Reasons why start-ups often fail with their international expansion
The tech world is developing at a rapid pace. Almost every day, unicorns, which have realized a business value of 1 billion euros in a very short period of time, make the news with stories of rapid growth and international success. After a successful start in their home territory, the [...]
4 key takeaways from the talk show discussion on B2B SaaS sales [video]
How to start a business in a new territory? Many companies are successful in their home territory and perhaps have received some venture capital to scale fast. They will also have ambitious plans for growth in the coming years. How you do that however is an entirely different proposition.
What is inbound marketing and why should you invest in it? [infographic]
By and large, people don’t like to be sold to. They want to be part of the process for sure, but on their terms. That means that in the first instance they’re only looking for information and with the internet, there’s information everywhere. You can not only find what you’re [...]
Why should scale-ups outsource international sales?
When we started Aexus, in the year 2000, outsourcing new market development activities wasn’t very common. And although the concept is still relatively new to many organizations, the model of working with a specialized, professional partner for international sales and business acceleration is swiftly gaining popularity.
New insights in these unprecedented times
Since last week, all Aexus employees have started working from home to help contain the pandemic. More than ever before, the current situation makes me realize that the world has truly become a global village and we’re all in this together. At Aexus, we are helping tech and software companies [...]
How Aexus finds the right market proposition for any market
Over the past twenty years, we have helped hundreds of parties achieve international success. We handle all commercial activities: we assist with sales, create marketing materials, focus on inbound marketing and take care of channel development. Before we can do all that, however, we must first answer a different question: [...]
How to sell complex and innovative solutions in the digital age
For centuries, traveling merchants toted their wares around to sell them from town to town. The added value these salesmen offered was their in-depth knowledge of innovative solutions. This is now largely in the hands of customers themselves. Does this spell the end for the traditional salesman?
Aexus helps Weatherite expand its business in the Nordic & Benelux regions
Weatherite Air Conditioning Ltd, part of the Weatherite Group – the UK’s largest privately-owned air conditioning manufacturing business – has announced its partnership with leading European business development agency, Aexus, to extend Weatherite’s reach into the Benelux and Scandinavian markets.
Sharing knowledge and experience: Become a friend of Aexus
Do you want to use available knowledge optimally? Do you want to benefit from the expertise of a company with a very extensive network? Become a friend of Aexus!
Video: how Aexus partner onboarding works
We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which information do we require and how do we onboard our staff? This video shows our partner onboarding process.