Strategy

Over the past twenty years, we have helped hundreds of parties achieve international success. We handle all commercial activities: we assist with sales, create marketing materials, focus on inbound marketing and take care of channel development. Before we can do all that, however, we must first answer a different question: [...]

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We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which informationDiscover Aexus’ partner onboarding process through this informative video. Learn how Aexus verifies if a solution or technology is [...]

There’s a lot of debate, discussion, misinformation, concern and even panic about the GDPR. At Aexus, we have never been too concerned about the GDPR, really. Or actually: not at all. Reason is that in our sales and marketing activities, we have basically been GDPR compliant all along.

A Unique Selling Proposition is a short statement that summarizes your company or software solution’s distinctive character. The USP should be the answer to the question: What makes your software solution or service so different from that of your competitors?

“The European market” does not exist. Europe is a motley collection of countries and states, each with their own culture, language, history and oddities. For software and tech companies it is often difficult to determine where to begin. So what should be the starting point of your European market entry strategy?

Expanding into international markets? Going abroad with your business and finding clients outside of your home market can be challenging. This checklist helps you to assess whether your company is ready to start up activities in new, uncharted territories.