Posts by: Maaike Voeten

Imagine having a helpful assistant for your B2B sales automation process – not one that does everything, but one that handles the repetitive tasks. It doesn’t replace the human touch but supports it by managing follow-ups, data entry, and routine communications.  This allows the sales team to focus on building [...]

Starting a B2B sales journey as a startup can be daunting. A lot of startups fail within their first year due to poor sales strategies? This guide aims to equip you with proven strategies to not just survive but thrive in the competitive B2B landscape. We’ll share insights and methodologies [...]

In the competitive landscape of the software industry, effective B2B sales prospecting is crucial for growth and success. As software companies strive to expand their market reach, identifying and engaging with potential clients becomes increasingly challenging. Here, we explore proven strategies and essential tools for mastering B2B sales prospecting, ensuring [...]

In today’s competitive market, businesses, particularly tech startups, often seek innovative ways to scale efficiently and reach new markets. One of the most effective strategies for achieving this is leveraging an outsourced sales team. But what exactly does an outsourced sales team do, and how can it benefit your business? [...]

In the dynamic world of B2B sales, lead generation stands as a cornerstone for growth and expansion, especially for startups with international ambitions. Generating high-quality leads is crucial for startups aiming to penetrate new markets, build a robust sales pipeline, and achieve sustainable growth. This guide explores the essentials of [...]

SaaS companies are continuously searching for strategies to enhance their sales effectiveness and market reach. One effective strategy is SaaS sales outsourcing, an approach where businesses collaborate with third-party organizations to leverage their expertise in sales. This blog is about outsourcing sales helps SaaS companies. How SaaS sales outsourcing could [...]

In today’s competitive market, many businesses face the challenge of scaling up efficiently. Sales outsourcing enables B2B companies to extend their reach without the hefty investment typically associated with expanding a sales team. What is B2B sales outsourcing? B2B sales outsourcing involves partnering with an external organization to manage various [...]

One of our key focus areas is the healthtech sector. Obviously, the health and wellbeing of people is paramount and thankfully, there are advances in medicine every day. Among those advances, many come from companies we partner with in the pharmatech sector. And, while they keep the population healthy, we [...]

Sales outsourcing in cybersecurity is increasingly recognized as a strategic lever for companies aiming to scale their operations without compromising on security. Established in 2000 and with a team of over 150 staff worldwide, Aexus is the leading tech and software sales and business development company. With offices in Europe, [...]

Fintech companies: scaling in a tech-driven world with sales A key area of our expertise is the BFSI (Banking, Financial Services, and Insurance) sector. In today’s digital age, technology plays a crucial role in enhancing services across all financial areas, whether it’s through physical interactions or online platforms. By leveraging [...]