Posts by: Eric Haeken

When entering a new market, you will need a sales strategy because the conditions and ways of doing business in the new territory will not necessarily be the same as in your home country. There are several steps to developing a sales outsourcing process for a scale-up in the tech [...]

Aexus helps innovative tech companies become successful. We act as the local sales partner for companies that want to penetrate Europe and the US. Media and publishing have always been key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they will [...]

Let’s say your company has developed promising technology and is already quite successful in your home market. You are therefore ready to enter new markets. You can take care of everything yourself, from market research to opening a local office. However, working with an outsourced sales team brings benefits.

Any company expanding internationally must take the target nation’s legal, regulatory, and cultural environment into consideration. Especially for suppliers of complex tech and software solutions, outsourcing commercial activities may be an excellent choice.

Reevaluating your sales strategy on a regular base is crucial if you want to stay consistent and actively keep on generating business and closing new deals. We’ll give you three quick sales tips that will help any company within the tech & IT industry to keep (or achieve) an advantageous position.

Selecting the right partner for your market development activities is not easy. Sales and business development activities in a new territory are of strategic importance to your organization. Therefore, a sales outsourcing partner must be selected wisely and carefully. Here’s a list of questions.