Posts by: Eric Haeken

How to develop a sales strategy for a scale up in tech industry

When entering a new market, you will need a sales strategy because the conditions and ways of doing business in the new territory will not necessarily be the same as in your home country. There are several steps to developing a sales process for a scale-up in the tech industry. You may even find more Read More


Seven trends in the American media & publishing industry

Aexus helps innovative tech companies become successful. We act as the local sales partner for companies that want to penetrate Europe and the US. Media and publishing have always been key segments. Despite the fact that the implications of the Corona crisis are yet to be fully understood, they will undoubtedly also affect the American Read More


The benefits of an outsourced sales team

Let’s say your company has developed promising technology and is already quite successful in your home market. You are therefore ready to enter new markets. You can take care of everything yourself, from market research to opening a local office. However, working with an outsourced sales team brings benefits.


3 quick sales tips for any company within the tech & IT industry

Reevaluating your sales strategy on a regular base is crucial if you want to stay consistent and actively keep on generating business and closing new deals. We’ll give you three quick sales tips that will help any company within the tech & IT industry to keep (or achieve) an advantageous position.


10 questions to ask when selecting your sales outsourcing partner

Selecting the right partner for your market development activities is not easy. Sales and business development activities in a new territory are of strategic importance to your organization. Therefore, a sales outsourcing partner must be selected wisely and carefully. Here’s a list of questions.


Proven results

Our executives are highly experienced sales professionals, with a proven track record in the European, American and Asian telecom, IT, internet and cloud markets. We helped hundreds of tech companies, service providers and software vendors to expand their sales on the European, US, Latin American and Asian markets. Explore our sales outsourcing case studies to learn how we assisted these partners in achieving their goals!