Posts by: Bas Boerman

While there are many good reasons to take a business partner on board, it is not something which should be entered into without sound consideration. For a start, you’ll need to know why you want to bring a partner on board and exactly what it is that you expect of [...]

We celebrate the wins together and we’ll high-five a good deal but while we’re all team players, it’s nice to occasionally look to an individual for their achievements. Not only do we all learn from these people but we also get a chance to be inspired and if we’re all [...]

Even the shortest of glimpses back into history will show you how the retail sector has come on in leaps and bounds not only in terms of variety and choice but also innovation. Beyond that, it has also gone through some generational changes. You may remember there was the high [...]

Aexus was founded with a very simple premise – to make technology companies successful and that is exactly what we’ve been doing since 2000. For example, if you’re a software start-up that’s looking to scale we can help you do that whether you’re looking to scale in Europe, the Americas [...]

If you’re in the tech field, the Netherlands is one of the best places to scale into. For a start, there’s vibrant start-up scene here already and the Dutch are known the world over for their openness to technology and innovation. What’s more, the Dutch don’t shy away from foreign [...]

Some people believe that traditional banking and fintech are mutually exclusive but it is much more likely that they can be mutually beneficial. First though, let’s take a look at how things started before we gaze into our crystal ball to try and predict what may happen in the future. [...]

At Aexus Inbound Marketing, we are not for everyone. There are many things we don’t do. We don’t provide our services to car manufacturers, food companies, pharmaceuticals or logistics organizations. Nor do we assist night clubs, rock bands or hamburger chains. Not because we don’t like them (in fact … [...]

Covering an enormous area and comprised of more than 40 countries as well as 4.3 billion people, Asia Pacific has been an attractive market to enter for some time. It has enjoyed considerable growth in the last few decades yet many of the tiger economies are still considered to be [...]

If you are in a position to start looking at countries you could scale into, that’s great. Things are obviously going well. But, having success in your home country doesn’t guarantee success in a new territory. At home, you have your network, your customers, you understand the market but in [...]

Dutch entrepreneurs with international growth ambitions often first look at our eastern neighbour, Germany. They’re close by, have a large market and are similar to us. But beware, doing business in Germany is slightly different for a number of reasons. The Netherlands and Germany are important trading partners for each [...]