Posts by: Bas Boerman

Before we can go in to detail, it’s probably a good idea to define what prospecting is.  Prospects are potential customers and prospecting is the process of finding them. Our Sales Development Representatives (SDRs) use their prospecting skills to grow the size of their potential customer base by reaching out [...]

Aexus was set up in 2000 and as anyone who follows us already knows, the company was founded with a simple, single-minded mission – we’re here to make tech companies successful. Just the fact that we’ve been around for 23 years should give you some indication of how well it’s going. Leaving that [...]

The idea of the perfect pitch is a concept that we don’t trust at Aexus. The idea that there is a generic template that is perfect for all clients is just bizarre and certainly not how we operate. The thing is though, you can see it every day. Just do [...]

It’s the old nature versus nurture debate as to whether good salespeople are born with some sort of natural ability or can someone be trained to reach a good, competent level. You may think that we have sales skills from a very early age as you try to negotiate staying [...]

In this particular edition, we’ll be looking at the Southern region and seeing what this territory has to offer current and potential Aexus partners.        The South would be categorised as a warm temperate zone but it’s position can affect the weather dramatically. With the Gulf of Mexico [...]

Some people think that sales is just sales and there is nothing to differentiate one sale from the next but that is not entirely accurate. In fact, that’s specifically why Aexus uses different approaches in its sales methods. First though, it’s important to know what sort of clients (or partners [...]

In this particular edition, we’ll be looking at the Northeast region and seeing what this territory has to offer current and potential Aexus partners.        In the Northeast, the summers are warm, humid and wet. The winters are very cold and snowy; and it is partly cloudy all year [...]

In the sales community, there has been much debate over how many different types of salespeople there are. By this, I don’t mean if they do door-to-door selling, telemarketing or some other form of sales, these are just tactics, what I mean is someone’s personal approach to selling. In other [...]

In this particular edition, we’ll be looking at the Western region and seeing what this territory has to offer current and potential Aexus partners.        The West is very cold in the north and in fact, Montana is among the coldest states in the entire country. By contrast, [...]

There is a certain irony to writing content on Chat GPT without actually using it. It is the talk of the town though and as such is worth discussing. However, just in case you don’t know what it is, Chat GPT is a chatbot with self-learning AI. “So what?” I [...]