The Perfect Pitch
The idea of the perfect pitch is a concept that we don’t trust at Aexus. The idea that there is a generic template that is perfect for all clients is just bizarre and certainly not how we operate. The thing is though, you can see it every day. Just do [...]
Salespeople – Born with it or is it trainable?
It’s the old nature versus nurture debate as to whether good salespeople are born with some sort of natural ability or can someone be trained to reach a good, competent level. You may think that we have sales skills from a very early age as you try to negotiate staying [...]
Aexus’ Methods in Modern Selling
Some people think that sales is just sales and there is nothing to differentiate one sale from the next but that is not entirely accurate. In fact, that’s specifically why Aexus uses different approaches in its sales methods. First though, it’s important to know what sort of clients (or partners [...]
Different Types of Salespeople
In the sales community, there has been much debate over how many different types of salespeople there are. By this, I don’t mean if they do door-to-door selling, telemarketing or some other form of sales, these are just tactics, what I mean is someone’s personal approach to selling. In other [...]
What are the responsibilities of a BDM?
Transitioning from a Sales Development Representative (SDR) to a Business Development Manager (BDM) requires strategic thinking, rapport building, and deep product knowledge
Doing Business in The United Kingdom
To understand the United Kingdom, it is first important to know that it is not a single country but is actually made up of the four separate countries of England, Wales, Scotland and Northern Ireland. While England has the lion’s share of the power in the union, there are devolved [...]
10 do’s and don’ts in sales
Some people think that good salespeople are born with that ability. It’s not true of course, if you have the right personality traits, you can be trained and after that, it’s a case of practice makes perfect. We should know, we’ve spent more than twenty years training our own Sales [...]
Interview Innovatiescouts – with Frederik Peters
Frederik Peters has been working for Aexus for 3.5 years as Business Development Manager. Frederik is also an innovation scout within Aexus. In addition to his work at Aexus, Frederik has been active in Dutch politics for more than 15 years (Provincial Council of Gelderland). Frederik is also active in [...]
The 5 rules of B2B sales
We are all consumers and the art of the business to consumer (B2C) sale is obvious in everyday life. From outdoor advertising to television and in-store point of sales materials to flyers in our letter boxes, everything is urging us to ‘buy now, pay later’ or choose product x over [...]
What does it take to become an SDR?
Although it’s often considered an entry level job, the position of a Sales Development Representative is actually a complex task. Yet, if you’re eager, ambitious and analytical, it can offer a very rewarding career. Even though there’s no specific academic path to follow to become an SDR, there are some skills [...]