Why branding matters
Your brand is more than a name associated with your product or service. It develops a clearly defined personality in the mind of your consumers. Even if customers have not bought from you yet, having a brand makes your more saleable as you are more than just your product; you [...]
Diversity in the workplace
How do we define diversity? Diversity in the workplace is a topic which has never been more relevant in the history of business than it is today. Potential recruits are demanding that the companies they could end up working for are diverse and inclusive. But, how do we define diversity? [...]
Helping to stamp out the carbon footprint one building at a time
As is already well known, Aexus take their environmental responsibilities very seriously. In fact, that is one of the reasons why we want to partner with companies with the same values as us at their heart. One such company that is championing this cause is Nuuka Solutions. Less impact on [...]
Doing Business in the United States
From Wall Street and Manhattan to the oil fields of Texas and the skyscrapers of Dallas, doing business in America is something many companies are ambitious to achieve. America has always been billed as the ‘land of opportunity’ and is still portrayed this way in popular culture. Certainly, American business [...]
