Go to market strategy for fintech: the 7 steps explained
The fintech industry is one of the fastest-growing and most competitive sectors globally. With technology transforming banking, financial services, and insurance (BFSI), fintech companies are creating innovative solutions like mobile payments, fraud detection systems, and blockchain technologies. However, launching these solutions successfully requires a go to market (GTM) strategy. A [...]
How to master a Go-To-Market strategy for startups
Starting a new business is exciting but also incredibly challenging. You’ve developed a product or service you believe in, but how do you get it into the hands of the right customers? This is where a go-to-market (GTM) strategy comes in. It’s not just a fancy business term; it’s your [...]
Unlocking international market expansion with TAM, SAM, and SOM
Expanding into international markets is a bold move for any innovative B2B tech company. You’ve developed a cutting-edge product or service, but entering new territories raises complex questions: Which markets should we prioritize? Where can we achieve the fastest ROI? How do we avoid wasting resources on opportunities that don’t [...]
Market expansion for startups: why it matters in order to grow
Expanding into new markets can be exciting, but it can also be challenging for startups. Maybe your local market is too crowded, or you want to reach more customers around the world. Expansion is key to growing your business, but it isn’t just about doing the same things in a [...]
How to expand your business internationally?
Expanding your business internationally is a step that has huge impacts. Think about unlocking new markets, diversifying revenue streams, and boosting global influence. However, with these opportunities come challenges—from navigating local regulations to building relationships from the ground up. For tech companies, a strategic approach is very important to align [...]
Understanding the Importance of a Clear Market Strategy: Leveraging Strengths, Weaknesses, and Target Audience
Entering a new market can be a challenging and daunting process for any company. However, having a clear understanding of a company’s strengths, weaknesses, and the target audience or niche it aims to serve is crucial to identify opportunities and navigate the competitive landscape effectively. By gaining insights into these [...]
Aexus’ Expert Guide to International Business Development
In today’s fast-paced and interconnected world, ambitious tech and software companies are constantly seeking to expand their global presence. However, venturing into new international markets can be a daunting task, fraught with challenges and uncertainties. This is where Aexus steps in as a trusted partner, helping innovative tech firms extend [...]
How to Prospect
Before we can go in to detail, it’s probably a good idea to define what prospecting is. Prospects are potential customers and prospecting is the process of finding them. Our Sales Development Representatives (SDRs) use their prospecting skills to grow the size of their potential customer base by reaching out [...]
The Perfect Pitch
The idea of the perfect pitch is a concept that we don’t trust at Aexus. The idea that there is a generic template that is perfect for all clients is just bizarre and certainly not how we operate. The thing is though, you can see it every day. Just do [...]
Aexus’ Methods in Modern Selling
Some people think that sales is just sales and there is nothing to differentiate one sale from the next but that is not entirely accurate. In fact, that’s specifically why Aexus uses different approaches in its sales methods. First though, it’s important to know what sort of clients (or partners [...]
