personal relationship Archives

Unlocking international market expansion with personal relationships

Posted by Floris Koppejan on December 10th, 2024

Expanding into international markets is a bold move for any innovative B2B tech company. Yet, the challenge goes far beyond offering a great product or service. Success depends on building trust, navigating cultural nuances, and connecting with the right decision-makers. This is where personal relationships and a strong local network [...]

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