Posts by: Floris Koppejan

Expanding into international markets is no longer just an option for ambitious B2B tech companies—it’s a necessity. Many businesses struggle with the complexities of navigating new markets, from regulatory barriers to cultural differences. GTM expansion is the strategic process of adapting your go-to-market (GTM) strategy to successfully enter and scale [...]

Expanding into international markets can be a game-changer for businesses, but success isn’t guaranteed. Many companies face obstacles such as cultural differences, regulatory barriers, and unfamiliar business practices. Some overcome these challenges effortlessly, while others fail to gain traction. One of the key factors that set successful businesses apart is [...]

Artificial Intelligence (AI) is reshaping the sales landscape, with AI-driven agents automating outreach, follow-ups, and even complex sales conversations. But does this mean human sales agents are not important anymore? Despite the rapid advancement of AI in sales, human agents still play an irreplaceable role in relationship-building, strategic thinking, and [...]

Scaling a business isn’t just about working harder—it’s about working smarter. The sales game is changing fast, and 2025 is shaping up to be a make-or-break year for companies looking to grow. So, what should you have on your radar? Let’s break down down the top trends that scale-ups need [...]

Expanding into international markets is a significant opportunity for innovative B2B tech companies, but it comes with challenges. Markets differ not only in language but also in culture, buyer behavior, and regulatory requirements. These differences can create barriers that undermine even the best Go-to-Market (GTM) strategies. Localization is the key [...]

The fintech industry is one of the fastest-growing and most competitive sectors globally. With technology transforming banking, financial services, and insurance (BFSI), fintech companies are creating innovative solutions like mobile payments, fraud detection systems, and blockchain technologies. However, launching these solutions successfully requires a go to market (GTM) strategy. A [...]

Expanding into international markets is a bold move for any innovative B2B tech company. Yet, the challenge goes far beyond offering a great product or service. Success depends on building trust, navigating cultural nuances, and connecting with the right decision-makers. This is where personal relationships and a strong local network [...]

Starting a new business is exciting but also incredibly challenging. You’ve developed a product or service you believe in, but how do you get it into the hands of the right customers? This is where a go-to-market (GTM) strategy for startups comes in. It’s not just a fancy business term; [...]

Expanding into international markets is a bold move for any innovative B2B tech company. You’ve developed a cutting-edge product or service, but entering new territories raises complex questions: Which markets should we prioritize? Where can we achieve the fastest ROI? How do we avoid wasting resources on opportunities that don’t [...]

Expanding into new markets can be exciting, but it can also be challenging for startups. Maybe your local market is too crowded, or you want to reach more customers around the world. Expansion is key to growing your business, but it isn’t just about doing the same things in a [...]