Go to market strategy for healthcare

Complex procurement processes, strict regulations, and long sales cycles can stall even the most innovative solutions. For healthcare technology providers, startups, and innovators, the challenge is clear: How do you connect with the right decision-makers, drive adoption, and scale fast?

With a team of sales experts, a proven methodology, and real-time reporting, we help you accelerate market entry, close deals, and build long-term partnerships.

  • A dedicated sales team driving outreach, meetings, and deal closures.
  • A structured sales process ensuring speed and consistency.
  • Full transparency through real-time reporting and weekly updates.
  • Faster access to key decision-makers in healthcare organizations.

 

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Proven results

Our executives are highly experienced sales professionals, with a proven track record in the European, American and Asian telecom, IT, internet and cloud markets. We’ve helped hundreds of tech companies, service providers and software vendors to expand their sales on the European, American and Asian markets. Explore our sales outsourcing case studies to learn how we assisted these partners in achieving their goals!

CALVI
Gremon case study
id quantique
Microtel Innovation
Logo Triggre
Verbolia

How our go to market strategy works for healthcare solutions

We’ve developed a proven go to market strategy to ensure you achieve real, measurable success. Every step is designed to move you closer to your goals—fast.

1. Starting with your solution

Before we hit the ground running, we spend time understanding what makes your healthcare solution unique. During a focused training session, we work with you to answer key questions:

  • What value does your solution bring to hospitals or healthcare systems?
  • What problems does it solve, and why should decision-makers care?
  • Who are your ideal customers, and what drives their decisions?
  • Which success stories, case studies, or testimonials can we share?

This session allows us to confidently represent your solution in the market and position it as the answer healthcare providers need.

2. Targeted market research and prospecting

We know how the healthcare industry works. Decision-makers are busy, processes are layered, and every organization has its unique needs. That’s why we take the time to do our homework.

Our Sales Support Team identifies the healthcare providers who are the best fit for your solution. We research:

  • Who the key decision-makers are.
  • How each organization approaches technology adoption.
  • Their current challenges and priorities.

This research allows us to build a high-quality prospect list and tailor our messaging to each organization’s needs.

3. Personalized outreach that gets results

We don’t use generic sales pitches or one-size-fits-all approaches. Each outreach is personalized to the prospect’s challenges and priorities.

Here’s how we make connections:

  • Strategic Messaging: speak to the challenges healthcare leaders face and position your solution as the answer.
  • Multi-Channel Outreach: use email, calls, and industry events to build relationships and book meetings.
  • Clear Value Propositions: ensure every interaction focuses on how your solution improves workflows, reduces costs, or drives better patient outcomes.

By focusing on the right message and the right audience, we create meaningful connections that lead to real opportunities.

4. Managing the entire sales cycle

Selling to healthcare providers is complex. From initial contact to proof of concept to final negotiation, there are a lot of moving parts. We take ownership of the entire sales process so you can focus on what you do best.

Here’s what we manage for you:

  • Follow-Ups and Qualification: We keep prospects engaged and move them through the funnel.
  • Proof of Concept (PoC): If organizations need to test your solution first, we help set up and manage successful trials.
  • Negotiation and Deal Closure: Our Business Development Managers handle commercial discussions and finalize deals.

We involve your technical team when needed for deeper discussions, but we’re here to keep the process on track and momentum strong.

5. Transparent reporting and measurable KPIs

We believe in complete transparency. You’ll always know where things stand and how your pipeline is performing.

  • Weekly Updates: We schedule regular calls to review progress, discuss next steps, and align on strategy.
  • Real-Time Reporting: You get full access to our CRM, where you can track meetings, opportunities, and deals in real time.
  • KPIs You Can Trust: Together, we set measurable goals so you can see the impact of our efforts—whether it’s meetings booked, deals closed, or revenue generated.

We’re committed to results, and we make sure you can measure them every step of the way.

Interested in go to market strategies? We’ve also created a guide for startups!