How do you build a successful go-to-market strategy?

A successful GTM strategy involves market research, audience definition, creating a strong value proposition, choosing effective distribution channels, executing sales and marketing plans, and continuously measuring performance.

What does GTM mean in SaaS?

In SaaS, GTM refers to strategies for launching and scaling software products, including pricing models, onboarding processes, customer acquisition, and retention efforts.

What are the pillars of a successful GTM strategy?

The pillars of a successful GTM strategy include product-market fit, audience targeting, effective distribution channels, and clear messaging that differentiates the product from competitors.

How can Aexus help my company execute a GTM strategy?

We provide market research, GTM planning, and hands-on sales execution, helping innovative B2B tech companies expand globally and achieve measurable growth.

Go-to-Market strategy consulting

Expanding your company into new markets is challenging. With complex regulatory landscapes, cultural differences, and the need for precise strategies, success requires expertise. Innovative tech companies face the challenge of streamlining their go-to-market strategy to achieve measurable growth and break into new markets effectively.

From strategy creation to hands-on execution, we don’t just plan your GTM strategy—we implement it
Deep understanding of regional markets across Europe, North America, APAC, and Latin America, ensuring local strategies that work globally
Gain immediate access to a team of experienced sales professionals with a proven track record in go-to-market consulting for B2B tech and SaaS

Who is responsible for a go-to-market (GTM) strategy?

A GTM strategy is the responsibility of multiple departments, including leadership for vision, product teams for market fit, marketing teams for messaging, and sales teams for execution. Consultants like Aexus ensure alignment and provide hands-on execution support.

Proven results

Our executives are highly experienced sales professionals, with a proven track record in the European, American and Asian telecom, IT, internet and cloud markets. We’ve helped hundreds of tech companies, service providers and software vendors to expand their sales on the European, American and Asian markets. Explore our sales outsourcing case studies to learn how we assisted these partners in achieving their goals!

Our go-to-market strategy consulting tools and solutions

At Aexus, our Go-to-Market strategy consulting combines advanced tools and proven processes to help B2B tech companies successfully execute their market entry plans.

Advanced CRM and Sales Management

We rely on tools like Pipedrive to track sales pipelines and ensure no lead falls through the cracks. Platforms like Salesloft and Reply.io help us automate outreach, streamline follow-ups, and keep communication consistent, so your sales process is always moving forward.

Lead generation and data enrichment

Finding the right decision-makers is critical for market entry. That’s why we use tools like LinkedIn Navigator, Lusha.io, and Hunter.io to identify and enrich high-quality leads. With Infotelligent, we uncover actionable business intelligence to target prospects with the highest potential.

Localized market insights for effective go-to-market strategy consulting

Our global experience across Europe, North America, Latin America, and APAC provides unmatched market knowledge. This allows us to adapt your go-to-market strategy to local cultural, regulatory, and competitive landscapes, ensuring your product fits seamlessly into new markets.

The team behind your go-to-market success

The execution of go-to-market (GTM) strategies is a team effort, ensuring that no single point of failure impacts success. Here’s how we structure our team to drive results for B2B tech companies:

Business Development Managers (BDMs)
Your key point of contact throughout the GTM process, our BDMs are responsible for managing day-to-day activities such as prospect outreach, setting meetings, and driving the sales cycle. They act as your representative in the field, ensuring that every opportunity is pursued and all communication is clear, timely, and aligned with your goals. If your primary BDM is unavailable, a backup BDM ensures seamless continuity.

Sales Directors
Sales Directors oversee the strategic execution of your GTM strategy. They ensure alignment with your business objectives, provide high-level guidance, and coordinate resources across markets. Sales Directors also step in for complex negotiations and high-value opportunities, leveraging their expertise to close major deals. Additionally, they ensure that the collective knowledge of Aexus’ global team is shared and utilized to enhance outcomes.

Sales Support Team
The Sales Support Team conducts background research and business intelligence gathering to inform your GTM strategy. This includes studying market developments, analyzing organizational structures, and pinpointing key decision-makers within your target companies. Their work ensures that every sales interaction is informed, relevant, and impactful.

The success of your GTM strategies isn’t tied to a single individual but to the collective effort of a highly skilled and collaborative team.

Training and onboarding process
Before beginning GTM activities, our team undergoes an intensive onboarding process to understand your product, value proposition, and competitive landscape. This ensures they can act as an extension of your company, representing you effectively in the market.