Industry expertise
Since 2000, Aexus has helped technology and software companies expand into new markets. Our local sales teams in Europe and North America know the buyers, speak their language and understand how purchasing decisions are made.
Industry experience
The right sales approach depends on your buyer. A software evaluation, a greenhouse trial and an operator’s approval process each call for different conversations. Explore your industry below to see how our local teams can help.
Software sales involve both the people who test the product and those who approve the purchase. Aexus approaches customers and resellers, with your specialists supporting demos and evaluations.
Infrastructure purchases can require security reviews and technical trials. We identify the budget holder and follow up throughout the evaluation while your experts answer product questions.
Self-service sales are not enough for every SaaS customer. We help vendors test demand in a new country and start conversations with accounts that need a direct sales approach.
Security buyers need evidence they can assess. We start the sales conversation and involve your experts when the prospect needs detailed answers about the product.
What problem does your product solve, and how will the buyer assess the result? We learn your AI or data use case before approaching potential customers.
Aexus started in telecom in 2000. We approach network specialists and commercial decision-makers, taking account of the operator’s supplier-approval process.
Selling to a bank or insurer means working through its risk and procurement reviews. We help technology vendors reach the relevant buyers and prepare for their questions.
Some growers buy directly; others rely on a local distributor. We help agritech vendors find the right route to customers and plan sales around the growing season.
Energy technology can serve a utility, a municipality or a manufacturer. We help you find the people responsible for the project and its budget, and understand what they need from your product.
Manufacturers need to see how your technology fits the equipment they already use. We learn your product with you, then approach the people responsible for production and investment.
Public organisations have their own purchasing and supplier-assessment procedures. Aexus helps vendors understand those steps and build relationships with the people involved.
Tell us about your technology, your industry and where you want to grow. We can discuss how a local Aexus team would approach your buyers.
Chronos expanded from telecom into utilities. Qualifio entered the Dutch media market. Read how Aexus worked with each company.
Chronos Technology:
From telecom operators into utilities
Chronos chose Aexus for its engineering and telecom experience. Together, we started projects with operators in Northern Europe and reached customers in a new sector: utilities.
Qualifio
Half the Dutch media market in one year
Through our network in publishing and media, Qualifio reached more than 50% of the Dutch publishing and media market within a year, and went on to open its own office in the Netherlands.
Our services
SDR-As-A-Service
Sales development representatives contact prospects by phone, email and LinkedIn in the buyer’s language. They book qualified meetings for your sales team.
Business Development
We identify potential partners and resellers in your target region, contact them and develop the relationship with your team.
Sales Outsourcing
We become your sales team in the market, from the first conversation to contract discussions. Before we start, we agree which parts of the sales process you want us to handle.
Your Local Sales Office
Explore where your product could sell, agree a plan and put a local team to work. We help with the market research and the day-to-day sales activity.
B2B Lead Generation
We research companies that fit your customer profile and identify the people to contact within them.
Market Research
Find out how local buyers respond to your product before committing to a new market. We research demand and competition with your plans in mind.
FAQ
We work with B2B technology and software vendors across a range of industries. Our experience includes IT and software, cloud and infrastructure, SaaS, cyber security, AI and data, telecom, fintech, agritech, sustainability, manufacturing and the public sector. Telecom is where Aexus started in 2000.
Over 25 years we have built local networks and sales experience across Europe and North America.
The industries listed are examples of our experience. We have also worked with vendors in media, logistics and health technology. Tell us about your product and target market so we can assess the fit.
We learn the product and the problem it solves before contacting prospects. Your customer examples help us prepare those conversations. Detailed technical questions go to your specialists.
We agree which accounts to target and whether to approach customers directly or work through partners. The message reflects the buyer’s needs. We review responses with you and adjust the outreach.
Yes. Triggre signed US channel partners through its work with Aexus. For Biotrex, we identified a potential distributor in Europe. Gremon developed a partnership with LetsGrow in the Netherlands.
A first meeting and a signed contract are different outcomes. Timing depends on the buyer’s evaluation and purchasing process. We agree what to measure with you at the start and review progress together.
Both. We work with scale-ups looking for their first customers abroad and with established vendors entering a new region or segment.
