Sales outsourcing
Build your business in Europe and North America with dedicated local salespeople, backed by Aexus’s experience since 2000. Your team handles outreach, sales conversations and follow-up through to contract signing.
What is sales outsourcing
Sales outsourcing gives B2B technology companies a team to build and run sales in a new region. Aexus represents your business locally and manages the sales process, while you stay involved in product questions and commercial decisions.
Work with salespeople who already know the region and speak your customers’ language. You can build a local sales presence before opening an office of your own.
Our team represents your brand directly, from prospecting and pitching to negotiations. Customers speak with people acting as part of your organisation, with you involved in the commercial decisions.
We stay with an opportunity as the buyer evaluates your product and works towards a decision. After signing, we coordinate the handover with your team.
PRECURE and Verbolia used Aexus to develop business in new European markets. Their stories show how an external sales team worked alongside their own organisations.
PRECURE
Outperforming an in-house sales team
Tripled engagement with Aexus versus internal sales, leading PRECURE to downsize its internal sales department and expand from Benelux into the UK and German-speaking markets.
Verbolia
Cost-efficient sales coverage across Europe
Verbolia worked with Aexus to reach customers in the Netherlands, Germany and the UK, signing several large organisations. The company found this more cost-efficient than hiring its own sales staff.
Full sales cycle
01
We start with a kick-off session about your ideal customer, the problems you solve and the references that prove it. We turn that into a go-to-market plan for your target market. Nothing goes out until you've signed off on it.
02
We use our network and research to find companies that match your ideal customer profile. For each one, we identify who to contact and why your product could help. You approve the list before we approach anyone.
03
We verify contact details and write messages for each customer group in the buyer’s language. We also prepare the email setup to support delivery. You review and approve the first messages before they go out.
04
Your local team contacts prospects by phone, email and LinkedIn. Each week, we share who is interested, the questions they ask and what their responses tell us about the market.
05
Before booking a meeting, we check that the company is a fit, the contact is relevant and they have a problem your product could solve. We also confirm their interest in a conversation. You join the first meeting with us and receive a recap afterwards.
06
Your business development manager stays responsible for the opportunity after the first meeting. They clarify the buyer’s needs, help prepare a relevant demo with your team and bring the people involved in the purchase into the conversation.
07
We follow up with the buyer through contract discussions and keep both teams clear on the next step. Once the contract is signed, we hand over to your customer success team and use what we learned to improve the next sales conversations.
Your team
Communication
Daily: a direct line to your team
You have a shared channel with your business development manager for questions, prospect updates and decisions. When a meeting is booked, we send you information about the company and the person you will meet.
Weekly: report and partner call
Your weekly report covers sales activity, meetings and feedback from prospects. In the call, we discuss what needs to change and agree the priorities for the following week.
Monthly: management report
The monthly report shows progress against your targets and compares results over time. It includes sales opportunities by market segment and channel, together with a forecast.
The Comparison
Building your own team gives you dedicated employees in the market. It also means recruiting, training and developing local contacts. Sales outsourcing is another way to establish a presence while you learn what the market can offer.
FAQ
We become your sales team in the market. A local business development manager who speaks your buyers' language finds the right accounts, runs the outreach across phone, email and LinkedIn, and books qualified meetings. They then stay with each deal until the contract is signed. You stay in control: you approve the go-to-market plan, the target list and the messaging before anything goes out, and every week you hear what the market is telling us.
You get an experienced local team that already knows the market and has the contacts, from the first week. You don't need to recruit, train or build an entity in a new country.
You pay a retainer instead of full headcount, and with a calendar month's notice and no lock-in you can scale up, adjust or stop as results come in. Many partners use us to prove a market before they hire there themselves.
We sell across Europe and North America, with local offices in the Netherlands, Germany, the Czech Republic, the UK, Spain, Canada and the US.
Our teams specialise in B2B technology: telecom, IT and software, internet, cloud and infrastructure, SaaS, cybersecurity, AI and data, and fintech. If your market or sector isn't listed, ask us. Our network often reaches further than our office map.
Usually within 2 to 3 weeks of signing. In that time we hold the kick-off, agree your go-to-market plan, build and approve your target list and set up the outreach. Hiring and ramping up your own sales rep in a new market typically takes 3 to 6 months.
Most of the input comes at the start: a kick-off session, and approving the go-to-market plan, the target list and the first messaging. After that, it's a 30-minute call each week, joining first meetings with prospects, and your time for demos and the commercial negotiation. We handle the outreach, qualification and follow-up.
Yes. We can set up meetings with your target accounts before the event and can provide local sales experts on site. Because the same Aexus team already works your target list, the conversations you have at the event go straight into your pipeline and get followed up.
