What is business development
Business development is how Aexus helps startups and scale-ups build the partnerships, channel relationships and early revenue that new markets are won on. Where sales outsourcing runs your sales motion in a new region, business development builds what sits underneath it: the right contacts, the right positioning and the first conversations that turn into pipeline.
25 years of contacts and market knowledge open conversations with the people who can move your business forward: prospects and channel partners.
Partnerships, resellers and channel relationships that create business beyond your direct sales pipeline, shaped around what your product and stage need.
A lighter commitment than a full sales operation. We often start with a small trial to prove a market works, then scale our outreach up once it delivers.
Technology does the research. People open the doors.
01
We start with an onboarding session on your growth goals, ideal customer and target relationships. Then we map the contacts and partners that matter and plan a tailored approach for each.
02
We make the introductions and lead the first conversations ourselves, with prospects, channel partners or resellers. Once scope is agreed, we put it in writing, typically an LOI or MoU.
03
We start with a focused pilot in one market to prove the model. Once it delivers, we scale. And after a customer signs, we stay on the account to drive renewals and expansion.
No recruitment fees, no fixed headcount
Salaries, recruiters and tooling before your first deal
You always know where you stand.
You have a shared channel with your business development manager for quick questions, prospect updates and fast decisions.
When a meeting is booked, you hear about it right away, with a briefing on the company and the contact.
Every week you receive a written report covering activity and results, new meetings and what prospects told us. In the call we don't read the report out.
We discuss what the market is telling us, agree on changes to targeting and messaging, and set next week's goals.
Pay for pipeline, not payroll
A pricing structure built around performance, not headcount.
You're rewarded when relationships turn into results.
One BDM costs more. You get a trained team from day 1.
FAQ
Sales outsourcing runs your existing sales motion for you in a new market. Business development builds what comes before that: the relationships, partnerships and early revenue streams that make a market worth entering in the first place. Many clients start with business development and move into sales outsourcing once there's proof the market is worth the bigger investment.
A low retainer plus a performance-based component, so you're not paying full headcount cost while the relationship is still being proven. You pay a retainer instead of full headcount, and with a calendar month's notice and no lock-in you can scale up, adjust or stop as results come in. Many partners use us to prove a market before they hire there themselves.
We start with an onboarding session to agree on your ideal customer profile and target accounts. Outreach typically goes live within 1 week of that session, and most partners see their first meetings within the first month. Timing depends mainly on how quickly we get your input on messaging and target lists.
Yes. You can cancel with one calendar month’s notice. There is no minimum term and no lock-in.
Most partners use the first three months to test whether the market responds. Partners who continue after that typically stay 12 to 24 months, usually moving from business development into a broader sales outsourcing setup.
