B2B Lead Generation
Targeted lead generation that fills your pipeline with the right people, not just more volume.
What is B2B Lead Generation
B2B lead generation is how Aexus builds the account and contact base your outreach runs on. We research which companies match your ideal customer profile, find the people who make or shape the buying decision, and look for the signals that say when to reach out. Where sales outsourcing runs your full sales motion in a new region, lead generation makes sure every conversation starts with the right company and the right person.
Our focus
Companies selected against your ideal customer profile and the way your sector buys in each market, agreed with you before any outreach starts.
Decision-makers and the people who influence them, researched and verified per account, so outreach reaches someone who can act on it.
We book a meeting only when the company fits, the contact is right and there is a real problem to solve. Your sales time goes into real opportunities.
Research first. Outreach second. Meetings that matter.
01
We start with an onboarding session on your ideal customer, target markets and the buyers you need to reach. We create a go-to-market strategy including the target list and
agree the strategy with you.
02
Our team researches every account and contact, writes messaging for the market and runs outreach by email, phone and LinkedIn in the buyer's language.
03
Every lead is qualified before it reaches your calendar. You join the first meeting, and we use what prospects tell us to sharpen the list week by week.
Conversations in a new market within weeks
You always know where you stand.
You have a shared channel with your Sales Development Representative for quick questions, prospect updates and fast decisions.
When a meeting is booked, you hear about it right away, with a briefing on the company and the contact.
Every week you receive a written report covering activity and results, new meetings and what prospects told us. In the call we don't read the report out.
We discuss what the market is telling us, agree on changes to targeting and messaging, and set next week's goals.
Pay for pipeline, not payroll
A pricing structure built around performance, not headcount.
You're rewarded when relationships turn into results.
One SDR costs more. You get a trained team from day 1.
"We started working together with Aexus around the summer and had developed a strong funnel which generated a continuous stream of new business by the end of that year."
Alex Van de Wal
Managing Partner, Point Blank
FAQ
Appointment-setting agencies are paid per meeting, so they optimize for volume. We are measured on the pipeline our meetings create. We only book a meeting when the company fits your profile, the contact has a say in the buying decision and there is a real problem to solve.
Lead generation builds the target accounts, contacts and first qualified meetings. Sales outsourcing runs your whole sales motion in a new market, through to the signed contract. You can start with lead generation and add sales outsourcing once the market proves itself.
We do the groundwork before kickoff. During onboarding we agree your ideal customer profile, target list and messaging, so from kickoff day we’re on the phone with your target accounts. That means real market feedback in the first week, not after a quarter. Email and LinkedIn campaigns go live within a week of kickoff.
We agree targets with you at the start, and you see progress against them every week: activity, meetings and what prospects told us. If something isn't working, we tell you early and propose what to change.
There’s no long lock-in: our contracts can be cancelled per calendar month. In practice, the first three months are where we test markets, segments and messaging, and build your first pipeline. Partners who continue typically stay 12 to 24 months, often adding markets as results come in.
