SaaS
Turn interest in your software into sales conversations in Europe and North America. Aexus provides local sales teams for SaaS vendors, building on the trials, demo requests and direct outreach you already use.
Why SaaS?
Recurring revenue depends on customers continuing to see value after the first contract. That makes the initial sales conversation about fit as well as the purchase: what the customer needs, who will use the software and who approves the budget.
We build on the way you already sell, whether through trials, demos or direct outreach. Our local team brings the relevant people into the conversation and helps them understand how your software fits their organisation.
We ask how the company decides on software purchases and who needs to approve yours. Then we help bring those people into the conversation before it stalls.
Your trials and demo requests receive follow-up from someone who knows the product and speaks the buyer’s language. We can also approach new customers directly, depending on your sales plan.
Budget timing, contract expectations and approval steps vary between markets and customers. Our local teams find out what each buyer needs before committing and plan the sales follow-up around it.
Tell us how customers find and buy your software today, and where you want to grow next. We can discuss how a local Aexus team would turn that interest into relevant sales conversations.
ChurnZero wanted to understand the European market before investing in a team of its own. giosg wanted local sales support as it expanded. Read how the two SaaS companies worked with Aexus.
ChurnZero
A clear picture of a new market, twice a week
ChurnZero, a US-based subscription-retention and customer health platform, used Aexus to test the EU market before committing to direct investment.
giosg
Signed deals, without opening an office
giosg, a Finnish SaaS platform combining data and AI for on-site customer engagement, signed several deals and deployments through Aexus with what its COO describes as better ROI than opening their own office.
FAQ
We follow up trial and demo signups from your target market with a local, informed conversation instead of a generic automated email, and we run outbound in parallel to build pipeline beyond what the trial brings in on its own.
It depends on deal size and how many people are involved in the decision. Simpler, lower-commitment deals move faster; multi-stakeholder or enterprise deals take longer.
Both. We work outbound into target accounts and follow up inbound signals, including trial signups and demo requests, depending on what your funnel looks like.
European buyers often ask early about GDPR, where data is hosted and whether you can sign a data processing agreement, and larger accounts may run a full security review. Our local teams know these questions are coming and flag them early, so you can have the right documents ready before they slow a deal down. The detailed answers come from your own experts; we make sure they reach the right people at the right time.
Not always, but buyers notice. Currency, payment terms, contract length and the language of your proposal can all affect how quickly a deal gets approved. Our local teams tell you which of these matter in their market and which can wait, so you invest in localisation where it actually changes the outcome.
That depends on how you want to work. We can run conversations all the way to signature alongside your team, or hand qualified opportunities to your account executives at an agreed point. We agree the handover and who owns which stage during onboarding, so nothing falls between two teams.
A wide range, from vertical software for small businesses to platforms sold to large enterprises. Examples include:
Each one sold differently: some through trials and inbound demand, some through direct enterprise sales, some through resellers and channel partners. Our teams adapt to that, rather than running every SaaS product through the same playbook.
A low monthly retainer plus a performance component. One calendar month's notice, no lock-in contract.
