Market Research
Dedicated staff to build and run your business in Europe and North America, backed by 25+ years of market knowledge.
What is sales outsourcing
Sales outsourcing means partnering with Aexus to build and run your sales activities in a new region, without building an in-house team from scratch. Built for tech and software vendors ready to expand, without the overhead of hiring in-house.
Dedicated staff on the ground in your target region from day one, the market credibility of a local office without opening one.
We represent your brand directly, like an in-house team, running prospecting, pitching and negotiation ourselves, not through a third-party reseller.
From first outreach to closed deal and the relationship after, prospecting, negotiation and account management, handled for you.
Highly experienced sales professionals with a track record across telecom, IT, internet, cloud and SaaS. Explore how we helped vendors hit their goals.
PRECURE
Outperforming an in-house sales team
Tripled engagement with Aexus versus internal sales, leading PRECURE to downsize its internal sales department and expand from Benelux into the UK and German-speaking markets.
Verbolia
Cost-efficient sales coverage across Europe
Accounts penetrated across the Netherlands, Germany and UK, with several sizable organizations signed, more cost-efficient than hiring in-house sales staff.
Full sales cycle
01
We start with a kick-off session about your ideal customer, the problems you solve and the references that prove it. We turn that into a go-to-market plan for your target market. Nothing goes out until you've signed off on it.
02
We start with our own network, built over 25 years, and then identify the accounts and decision makers that match your ideal customer profile. Each account gets its own hypothesis of the problem you can solve for it. You approve the list before we contact anyone.
03
We prepare verified contact data and write messaging for each segment, in the buyer's language. The technical setup keeps your emails out of spam folders. You review and approve the first sequences before they go live.
04
A local team runs a coordinated cadence of phone calls, email and LinkedIn. Every week we report what the market is telling us: who is interested, which objections come up and which competitors are mentioned.
05
We book a meeting only when four things are true: the company fits, the contact is the right person, the problem is real and acknowledged, and the interest is real. You join the first meeting with us. Within 24 hours you get a recap and a briefing.
06
From the first meeting, the business development manager owns the opportunity. That covers discovery, a demo shaped by what the prospect told us, the business case and getting the right stakeholders involved.
07
We stay involved until the contract is signed, keeping the internal champion engaged and the timeline on track. After signing, we hand over to your customer success team and use what we learned in the next campaign.
Your team
Communication
Daily: a direct line to your team
You have a shared channel with your business development manager for quick questions, prospect updates and fast decisions.
When a meeting is booked, you hear about it right away, with a briefing on the company and the contact.
Weekly: report and partner call
Every week you receive a written report covering activity and results, new meetings and what prospects told us. In the call we don't read the report out.
We discuss what the market is telling us, agree on changes to targeting and messaging, and set next week's goals.
Monthly: management report
Once a month you get a management-level report on the engagement.
It compares this month with last month and with the totals since launch, breaks down the pipeline by segment and channel, and shows results against target with a forecast.
The Comparison
Hiring dedicated staff to build and manage your business abroad is costly, with ROI unknown up front. Training, contacts and market knowledge take time to build from zero.
FAQ
We become your sales team in the market. A local business development manager who speaks your buyers' language finds the right accounts, runs the outreach across phone, email and LinkedIn, and books qualified meetings. They then stay with each deal until the contract is signed. You stay in control: you approve the go-to-market plan, the target list and the messaging before anything goes out, and every week you hear what the market is telling us.
You get an experienced local team that already knows the market and has the contacts, from the first week. You don't need to recruit, train or build an entity in a new country.
You pay a retainer instead of full headcount, and with a calendar month's notice and no lock-in you can scale up, adjust or stop as results come in. Many partners use us to prove a market before they hire there themselves.
We sell across Europe and North America, with local offices in the Netherlands, Germany, the Czech Republic, the UK, Spain, Canada and the US.
Our teams specialise in B2B technology: telecom, IT and software, internet, cloud and infrastructure, SaaS, cybersecurity, AI and data, and fintech. If your market or sector isn't listed, ask us. Our network often reaches further than our office map.
Usually within 2 to 3 weeks of signing. In that time we hold the kick-off, agree your go-to-market plan, build and approve your target list and set up the outreach. Hiring and ramping up your own sales rep in a new market typically takes 3 to 6 months.
Most of the input comes at the start: a kick-off session, and approving the go-to-market plan, the target list and the first messaging. After that, it's a 30-minute call each week, joining first meetings with prospects, and your time for demos and the commercial negotiation. We handle the outreach, qualification and follow-up.
Yes. We can set up meetings with your target accounts before the event and can provide local sales experts on site. Because the same Aexus team already works your target list, the conversations you have at the event go straight into your pipeline and get followed up.
