Regional analysis, competitor insight and real conversations with your buyers, so you know which European or North American market to enter before you invest in it.
What is market research
Market research is how Aexus helps tech companies understand demand, buyers and competition in their sector before they invest in a new market. We don't stop at desk research. We test your value proposition with real buyers in their own language, so you know which country, segment and message to lead with. Where sales outsourcing runs your sales motion in a new region, market research tells you where that motion should start.
Which countries and segments fit your product, how buyers there are organized, and the unwritten rules of doing business locally.
Who already sells to your buyers, how they position themselves, and where there is room for you to win.
Real conversations with target buyers to find out whether your message lands, before you commit budget to a launch.
Learn the market first. Then decide how big to go.
01
We start with an onboarding session on your product, target markets and the decision you need to make. Together we agree the countries, segments and buyer roles to test.
02
Desk research on competitors and market structure, combined with conversations with local buyers and partners in their own language.
03
You get our findings and a recommendation on where to focus first. If the answer is go, the same team can move straight into lead generation or sales outsourcing.
You always know where you stand.
You have a shared channel with your business development manager for quick questions, prospect updates and fast decisions.
When a meeting is booked, you hear about it right away, with a briefing on the company and the contact.
Every week you receive a written report covering activity and results, new meetings and what prospects told us. In the call we don't read the report out.
We discuss what the market is telling us, agree on changes to targeting and messaging, and set next week's goals.
Pay for pipeline, not payroll
A pricing structure built around performance, not headcount.
You're rewarded when relationships turn into results.
One SDR costs more. You get a trained team from day 1.
FAQ
A report tells you what the data says. We also test your value proposition with real buyers in the local market, and the team that does the research can help you act on it.
Market research tells you where and how to enter. Sales outsourcing runs the sales motion once you've decided. You can start with research and move straight into execution with the same team.
Findings on demand, buyers and competition in each market, a market sizing per country and segment, what buyers told us about your value proposition, and a recommendation on where to focus first.
Yes. One calendar month's notice, no lock-in contract.
