Blog

Why you should combine inbound marketing and outbound sales

In recent years, the popularity of inbound marketing has soared. This is understandable: inbound has many benefits. However, this does not mean outbound sales are completely over. On the contrary: by combining both techniques, you will be able to achieve even greater results.


Vit Bruner will lead business development for Aexus in Central Europe

Aexus keeps expanding! We recently opened an office in the Czech Republic, in order to be closer to our Central European customers and prospects. We are proud to announce Vit Bruner will be in charge of our growing business development activities in the region.


Video: how Aexus partner onboarding works

We are often asked which steps we take when engaging with a new vendor. How do we verify if a specific solution or technology is a good fit for us? Which informationDiscover Aexus’ partner onboarding process through this informative video. Learn how Aexus verifies if a solution or technology is [...]


Why Aexus has been compliant with the GDPR all along

There’s a lot of debate, discussion, misinformation, concern and even panic about the GDPR. At Aexus, we have never been too concerned about the GDPR, really. Or actually: not at all. Reason is that in our sales and marketing activities, we have basically been GDPR compliant all along.


Exponential organizations inspire tech scale ups to outsource sales

Tech & software businesses are amazing at developing innovative, groundbreaking software, but selling it is truly a different skill. Although it is common to outsource other things, businesses don’t often outsource sales. However, exponential organisations are doing exactly that.


6 steps from initial selection to actual sales activities

We are often asked which steps we are taking when engaging with a new partner. How do we verify if a specific solution or technology is a good fit for the markets where we are active? How can we optimize the sales activities with and for our partner?


3 quick sales tips for any company within the tech & IT industry

Reevaluating your sales strategy on a regular base is crucial if you want to stay consistent and actively keep on generating business and closing new deals. We’ll give you three quick sales tips that will help any company within the tech & IT industry to keep (or achieve) an advantageous position.


How to identify the decision maker in the sales process

When it comes to closing deals, it’s important to know if you are talking to a decision maker or not. Identifying who’s the person in charge can be a bit of a challenge. So how do you identify the ultimate decision maker for your product or service?