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The tech world is developing at a rapid pace. Almost every day, unicorns, which have realized a business value of 1 billion euros in a very short period of time, make the news with stories of rapid growth and international success. After a successful start in their home territory, the [...]

When entering a new market, you will need a sales strategy because the conditions and ways of doing business in the new territory will not necessarily be the same as in your home country. There are several steps to developing a sales outsourcing process for a scale-up in the tech [...]

Germany is generally considered as an appealing country to enter: the country has great opportunities due to the large market and economy and high purchasing power parity (PPP). The rewards for making it in the German market are there for all to see but it is certainly not easy, as [...]

Inbound marketing is a great marketing strategy to generate new leads online based on a web search. The essence of inbound marketing is to tie the potential customer to your brand and offering from the beginning of the buyer journey and provide content to support the decision. This can be [...]

Scaling up your business internationally is not an easy task. For a start, you can’t rely on the business model that made you successful at home. In fact, it’s essential that you are able to adapt and remain agile as you navigate your new course. There are many new challenges [...]

Marketing segmentation can be summed up fantastically by a single anonymous quote, “Why do we need Market Segmentation? The answer is quite simple. You can’t wear size 6 shoes if your feet are a size 9. Everyone has different needs.” This is of course only a summation so let’s delve [...]

How to start a business in a new territory? Many companies are successful in their home territory and perhaps have received some venture capital to scale fast. They will also have ambitious plans for growth in the coming years. How you do that however is an entirely different proposition.

By and large, people don’t like to be sold to. They want to be part of the process for sure, but on their terms. That means that in the first instance they’re only looking for information and with the internet, there’s information everywhere. You can not only find what you’re [...]

Digital transformation in health tech These days, most people are used to managing things like their bank account and utility suppliers over their smartphones. The healthcare sector on the other hand has been slow to adopt this approach but is now catching up and this can be seen in areas [...]