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# Aexus

## Sitemaps
[XML Sitemap](https://aexus.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Colleagues in the Spotlight – Meet Justus Cambier!](https://aexus.com/colleagues-in-the-spotlight-meet-justus-cambier/): At Aexus, our strength lies in our people. Across Europe, North America and APAC, our teams work every day to help innovative technology companies successfully enter new markets, build meaningful commercial traction, and accelerate international growth. From strategic market expansion and sales outsourcing to lead generation and partnership development, we support scale-ups and tech leaders in turning ambition into measurable results.
- [International Expansion: A Guide for B2B Scale-Ups](https://aexus.com/international-expansion-a-guide-for-b2b-scale-ups/): International expansion is not about selling abroad faster, but about entering new markets in a structured, repeatable way. Europe may look like one market, but differences in buying culture, language, regulation, and sales cycles make a one-size-fits-all approach ineffective. Successful B2B scale-ups use a clear market entry framework: prioritizing the right markets, localizing their value proposition, executing a dedicated go-to-market motion and validating traction before scaling.
- [What Is a Go-to-Market Strategy? A Practical Guide for European Expansion](https://aexus.com/what-is-a-go-to-market-strategy/): A go-to-market strategy (GTM Strategy) defines how you consistently generate and convert pipeline in a specific market. Many B2B scale-ups fail internationally because they reuse their domestic GTM playbook instead of adapting to local realities. An effective European GTM strategy requires country-specific ICPs, localized positioning and messaging, the right channel mix and a clear sales execution model. Especially in markets like DACH, success depends on language, trust-building, and tailored outreach. GTM is not a static document; it’s a living system that evolves through execution, KPIs, and continuous learning, often supported by external market entry services to accelerate and de-risk expansion.
- [International Expansion: Complete Guide for B2B SaaS Companies](https://aexus.com/international-expansion/): International expansion is one of the most powerful growth levers for B2B SaaS companies, and also one of the most underestimated. Expanding into new markets can unlock faster revenue growth, diversify risk, and strengthen your competitive position. But done poorly, it can drain resources, stall momentum, and damage brand credibility.
- [Local Lead Generation: Why Language and Cultural Knowledge Matter in Europe](https://aexus.com/local-lead-generation/): In the world of B2B sales and B2B local lead generation in Europe, success isn’t just about data, tools, or outreach volume; it’s about connection. And in Europe, connection begins with language and culture.
- [B2B Sales in Belgium: How to Drive Sustainable Growth in a Complex Market](https://aexus.com/b2b-sales-in-belgium/): Belgium may be small in size, but it plays an outsized role in European business. Strategically located at the heart of Europe, home to Brussels—the de facto capital of the European Union—and known for its multilingual workforce, Belgium offers strong opportunities for international companies looking to scale. For organisations considering B2B Sales in Belgium, understanding the country’s history, business structure, and sales culture is essential.
- [Mass Email vs Personalized Outreach: What Actually Works for B2B SaaS](https://aexus.com/mass-email-vs-personalized-outreach/): Is mass email still effective, or does personalized outreach really outperform it?
- [B2B Lead Generation vs Sales Outsourcing](https://aexus.com/b2b-lead-generation-vs-sales-outsourcing/): For tech and software companies planning international expansion, b2b lead generation is often the first commercial lever they pull. Leads feel measurable, tangible, and safe. But as many scale-ups discover, generating leads is not the same as building revenue.
- [Local B2B Sales Still Matters: The Case for Localization in a Global Strategy](https://aexus.com/local-b2b-sales-still-matters/): Even in an increasingly globalized world, local B2B sales remains a decisive factor. Speaking the local language, understanding cultural nuances, navigating regulations, and adapting to region-specific business norms all determine whether a company succeeds abroad—or stalls. With 15+ nationalities on its team, Aexus helps tech and software companies expand internationally with a fully localized sales and marketing approach that builds trust, accelerates traction, and delivers measurable results.
- [When to Use AI in Lead Generation (And When Not To)](https://aexus.com/when-to-use-ai-in-lead-generation-and-when-not-to/): Can AI in lead generation replace human-driven B2B lead generation?
- [Smart Automation: Using AI to Enhance (Not Replace) B2B Sales Personalisation](https://aexus.com/smart-automation-using-ai-to-enhance-b2b-sales/): Many B2B companies are misusing Smart Automation and AI to automate outreach, sending generic sequences to large contact lists and hoping for leads. But in complex B2B sales, this approach fails. True sales success still depends on deep personalisation, careful prospect selection, and human-driven interaction. AI should not replace the salesperson, it should support them.
- [HealthTech Companies – 5 Proven Sales Strategies](https://aexus.com/healthtech-companies-5-proven-sales-strategies/): Selling technology into healthcare requires a fundamentally different approach from mainstream B2B sales. Doctors, specialists, and clinical staff have limited time and little patience for generic outreach. Decision-making is multi-layered, involving medical personnel, IT leaders, innovation teams, compliance officers, boards, and procurement. To succeed, HealthTech companies must adopt a highly tailored, trust-driven sales strategy that blends clinical understanding, relationship-building, ecosystem immersion, and compliant, value-focused communication. Below are five proven strategies that consistently help tech vendors break through in the healthcare market.
- [B2B Sales in Germany: How to Expand and Drive Growth](https://aexus.com/b2b-sales-in-germany/): Since 2000, Aexus has successfully helped innovative tech companies entering new markets. Founded in the Netherlands, the Benelux markets quickly became our home ground, but just within a few years we also opened doors to other European markets - starting with B2B sales in Germany, Austria and Switzerland, commonly called the DACH-region. 
- [Appointment Setting – Outsourced vs In-House](https://aexus.com/appointment-setting-outsourced-vs-in-house/): This is where B2B appointment setting becomes a critical part of your GTM strategy. But the way you organize it (in-house, outsourced, or hybrid) will largely determine your success.
- [B2B Sales Around the Globe: Exploring Sweden’s Business Landscape](https://aexus.com/b2b-sales-exploring-swedens-business-landscape/): When conducting B2B sales in Sweden, professionalism and preparation matter. Swedes value punctuality and efficiency, so always provide a clear agenda before meetings and stick to it strictly. It’s common to agree on deadlines for next steps, though decisions typically require group consensus, meaning multiple meetings may be needed.
- [B2B Sales – 10 Ways to Build Market Presence Without Hard Selling](https://aexus.com/10-ways-to-build-market-presence-in-b2b-sales/): Hard selling doesn’t work in complex B2B sales. To get on the radar of the right prospects, companies must build market presence through trust, relevance, and value instead of pressure. The best-performing tech and SaaS firms focus on education, storytelling, partnerships, warm networks, community engagement and consistent insights.
- [Outsourced Sales – 4 Reasons why technical experts make exceptional sales leaders](https://aexus.com/outsourced-sales-technical-experts/): Technical experts often make exceptional outsourced sales leaders because their natural style is low-pressure, fact-based and deeply consultative. In complex B2B tech sales, this builds more trust, shortens the path to real problem-solving and leads to better long-term relationships. At Aexus, we see it every day: when engineers, product specialists and solution architects step into client-facing roles, they quietly become some of our most effective commercial leaders.
- [10 traits of winning services companies](https://aexus.com/10-traits-of-winning-services-companies/): After 25+ years of supporting tech, SaaS and services companies across Europe and the US, Aexus has identified 10 traits that consistently show up in high-performing services organizations. These traits influence how they sell, how they build trust, how they deliver value and how they grow. In this blog, we break down what these winning traits are and what they mean for your own sales strategy. The takeaway: services companies cannot rely on aggressive outbound or product-centric messaging. They win when they are customer-centric, consultative, data-driven and relentlessly focused on solving real business problems. Aexus can help you operationalize these traits and bring them to market in a scalable, international way.
- [Colleagues in the Spotlight – Meet Ricardo Wehrmann!](https://aexus.com/colleague-in-the-spotlight-meet-ricardo-wehrmann/): At Aexus, we’re proud to be a global leader in sales outsourcing, and go-to-market support, helping innovative technology companies scale faster and smarter to new markets. With a team of 100+ passionate professionals across Europe and North America, we combine deep market expertise with a hands-on, people-first approach.
- [The future of successful enterprise tech sales: what 2030 holds for B2B](https://aexus.com/the-future-of-enterprise-tech-sales/): By 2030, B2B tech sales will be transformed by AI, big-data analytics, augmented reality and immersive virtual interaction. Paradoxically however, the human connection will become more important than ever. At Aexus, we believe the winning formula combines advanced tech with true relational intelligence: better insights + better interactions = better outcomes.
- [Why Personalization Is the Key to B2B Sales Success](https://aexus.com/why-personalization-is-the-key-to-b2b-sales-success/): In B2B tech and software sales, generic, automated and high-volume outreach simply doesn’t work: it annoys prospects, harms your brand and reduces trust. At Aexus, we’ve spent 25 years proving that personalization is the real driver of sales success. We start with warm networks, meaningful introductions and deep preparation: understanding a prospect’s goals, challenges and plans before reaching out. This allows us to act as trusted advisors instead of pushy salespeople.
- [What are the main differences between US and European B2B sales?](https://aexus.com/what-are-the-main-differences-between-us-and-european-b2b-sales/): US and European B2B sales differ dramatically in pace, relationship dynamics, and decision-making processes. European sales cycles run 30-50% longer, requiring deeper relationship building and consensus across more stakeholders. American markets favor transactional efficiency and concentrated authority, while European buyers prioritize measured communication and collaborative approval processes. Understanding these cultural differences—from communication styles to procurement expectations—helps technology companies successfully adapt their sales strategies when expanding internationally, whether entering European markets from the US or vice versa.
- [What is a typical B2B SaaS sales commission structure?](https://aexus.com/what-is-a-typical-b2b-saas-sales-commission-structure/): Most B2B SaaS companies use a 50-70% base salary and 30-50% variable commission structure, but the right approach depends on your deal size, sales cycle, and growth stage. Account Executives typically earn 8-15% of Annual Contract Value on new business, while SDRs receive smaller commissions tied to qualified meetings. This comprehensive guide breaks down commission rates across different sales roles, explains how to calculate commissions on recurring revenue, and explores the pros and cons of various models—from simple percentage structures to complex tiered systems with accelerators.
- [How long is the average B2B software sales cycle?](https://aexus.com/how-long-is-the-average-b2b-software-sales-cycle/): The B2B software sales cycle varies dramatically by deal size: SMB solutions close in 1-3 months, mid-market in 3-6 months, and enterprise deals take 9-18 months or longer. Multiple factors influence your sales timeline, including deal complexity, number of decision-makers, product type, and buyer urgency. Understanding these variables helps you forecast accurately and identify opportunities to accelerate without damaging relationships. Discover what really drives sales cycle length and practical strategies to reduce friction in your process.
- [How much does international market research cost for B2B companies?](https://aexus.com/how-much-does-international-market-research-cost-for-b2b-companies/): International market research costs for B2B companies typically range from €5,000 to €50,000, but smart budgeting can reduce expenses by 40-60% without sacrificing quality. Basic market validation studies start around €5,000-€15,000, while comprehensive multi-market research reaches €25,000-€45,000. The investment varies significantly based on research depth, geographic coverage, and whether you choose DIY approaches or professional agencies. Phased research strategies and leveraging existing data sources can dramatically cut costs while still delivering actionable insights for successful international expansion decisions.
- [How do you research a new market before expanding internationally?](https://aexus.com/how-do-you-research-a-new-market-before-expanding-internationally/): International expansion requires systematic market research to validate demand and minimize risks. This comprehensive guide reveals the four core components of effective market research: market size analysis, customer behavior assessment, regulatory evaluation, and competitive mapping. Learn proven methodologies for demand validation through customer interviews and digital analysis, plus frameworks for assessing entry barriers and cultural challenges. Most companies need 2-4 months for thorough research, but this investment helps identify market opportunities while avoiding costly mistakes. Discover actionable strategies for competitive intelligence gathering and risk mitigation that successful technology companies use when expanding into European, American, and Asia Pacific markets.
- [What is B2B sales outsourcing and how does it work?](https://aexus.com/what-is-b2b-sales-outsourcing-and-how-does-it-work/): B2B sales outsourcing lets companies partner with external specialists to handle sales activities instead of building internal teams. External professionals manage everything from lead generation to deal closing, providing immediate market access with experienced teams. This approach helps businesses expand into new markets quickly while reducing costs and risks associated with hiring and training staff. Most partnerships become operational within 2-3 weeks, with flexible pricing combining monthly retainers (€3K-15K) and performance-based commissions (10-25%). Companies choose outsourcing for speed to market, cost efficiency, and access to established expertise and networks.
- [B2B Marketing Strategy for Tech Companies](https://aexus.com/strategic-marketing-excellence-for-b2b-tech-companies/): While Aexus has built its reputation as a leading sales outsourcing and business development partner for innovative tech and software companies, there's another dimension to our expertise that deserves the spotlight: our comprehensive marketing practice.
- [The role of outsourcing in scaling tech start-ups](https://aexus.com/the-role-of-outsourcing-in-scaling-tech-start-ups/): For tech start-ups looking to scale, sales expansion is both a growth opportunity and a major challenge. Many innovative companies build cutting-edge products but struggle to reach new markets efficiently. Expanding sales operations—especially in complex, highly regulated regions like Europe—requires a deep understanding of local regulations, cultural nuances, and competitive landscapes.
- [Navigating the challenges of sales expansion in Europe](https://aexus.com/sales-expansion-in-europe/): Expanding sales operations into Europe presents both a huge growth opportunity and a complex challenge for B2B companies. The European market is diverse, highly regulated, and culturally fragmented, making it difficult for scale-ups to execute successful sales strategies without deep local expertise.
- [5 Best practices for streamlining your sales processes](https://aexus.com/5-best-practices-sales-processes/): Sales teams face increasing pressure to close deals faster while managing a growing number of leads, customer touchpoints, and administrative tasks. Without a structured and optimized sales process, inefficiencies can slow down revenue growth, reduce conversion rates, and cause frustration for both sales teams and potential customers.
- [How the digital transformation is reshaping B2B sales](https://aexus.com/digital-transformation-is-reshaping-b2b-sales/): Digital transformation is no longer a future trend—it is the present reality shaping how B2B companies sell. Traditional relationship-driven sales approaches, once the backbone of B2B success, are now evolving in response to data-driven decision-making, automation, and the increasing expectation for seamless digital interactions.
- [Unlocking global market potential with GTM expansion](https://aexus.com/gtm-expansion/): Expanding into international markets is no longer just an option for ambitious B2B tech companies—it’s a necessity. Many businesses struggle with the complexities of navigating new markets, from regulatory barriers to cultural differences.
- [International sales agent: your gateway to global growth](https://aexus.com/international-sales-agent-your-gateway-to-global-growth/): Expanding into international markets can be a game-changer for businesses, but success isn’t guaranteed. Many companies face obstacles such as cultural differences, regulatory barriers, and unfamiliar business practices. Some overcome these challenges effortlessly, while others fail to gain traction.
- [AI-Driven Sales Transformation: AI Agents vs. Human Agents](https://aexus.com/ai-driven-sales-transformation-ai-agents-vs-human-agents/): Artificial Intelligence (AI) is reshaping the sales landscape, with AI-driven agents automating outreach, follow-ups, and even complex sales conversations. But does this mean human sales agents are not important anymore? Despite the rapid advancement of AI in sales, human agents still play an irreplaceable role in relationship-building, strategic thinking, and closing deals. In this blog, we explore the strengths and limitations of AI-driven sales agents compared to their human counterparts and why a hybrid approach is the key to success.
- [Top 5 Sales Trends Scale-Ups Need to Watch in 2025](https://aexus.com/top-5-sales-trends-scale-ups-need-to-watch-in-2025/): Scaling a business isn’t just about working harder—it’s about working smarter. The sales game is changing fast, and 2025 is shaping up to be a make-or-break year for companies looking to grow.
- [Internationalizing is easy… if you have local expert teams in B2B sales](https://aexus.com/localization-international-b2b-sales/): Expanding into international markets is a significant opportunity for innovative B2B tech companies, but it comes with challenges. Markets differ not only in language but also in culture, buyer behavior, and regulatory requirements. These differences can create barriers that undermine even the best Go-to-Market (GTM) strategies.
- [Go to market strategy for fintech: the 7 steps explained](https://aexus.com/go-to-market-strategy-for-fintech/): In this guide, we provide a detailed, step-by-step approach to developing a strong go to market strategy for fintech.
- [Unlocking international market expansion with personal relationships](https://aexus.com/personal-relationships-networks-market-expansion/): Expanding into international markets is a bold move for any innovative B2B tech company. Yet, the challenge goes far beyond offering a great product or service. Success depends on building trust, navigating cultural nuances, and connecting with the right decision-makers.
- [How to master a Go-To-Market strategy for startups](https://aexus.com/go-to-market-strategy-for-startups/): Starting a new business is exciting but also incredibly challenging. You’ve developed a product or service you believe in, but how do you get it into the hands of the right customers?
- [Unlocking international market expansion with TAM, SAM, and SOM](https://aexus.com/unlocking-international-market-expansion-with-tam-sam-and-som/): Expanding into international markets is a bold move for any innovative B2B tech company. You’ve developed a cutting-edge product or service, but entering new territories raises complex questions:
- [The 5 key reasons why hyper-personalization is crucial in today’s B2B sales](https://aexus.com/hyper-personalization-b2b-sales/): Expanding into new markets or scaling your business internationally is challenging for any B2B tech company. With complex buyer journeys, diverse cultural nuances, and increasing competition, standing out requires more than just a great product or service. Hyper-personalization has emerged as a critical strategy to overcome these challenges, ensuring your sales efforts are targeted, relevant, and impactful.
- [Market expansion for startups: why it matters in order to grow](https://aexus.com/market-expansion-for-startups/): Expanding into new markets can be exciting, but it can also be challenging for startups. Maybe your local market is too crowded, or you want to reach more customers around the world. Expansion is key to growing your business, but it isn't just about doing the same things in a new place. It means entering unfamiliar areas with a clear plan.
- [How to expand your business internationally?](https://aexus.com/how-to-expand-your-business-internationally/): Expanding your business internationally is a step that has huge impacts. Think about unlocking new markets, diversifying revenue streams, and boosting global influence. However, with these opportunities come challenges—from navigating local regulations to building relationships from the ground up. For tech companies, a strategic approach is very important to align with local market demands.
- [Scaling business into new markets for tech startups](https://aexus.com/scaling-business-into-new-markets-for-tech-startups/): Scaling business into new markets can be tough but rewarding. It means learning local rules, building relationships with new customers, adjusting your products, and creating messages that work for each market. Every market is different, and expanding successfully takes careful planning, flexibility and a good understanding of local needs. With the right support, like sales outsourcing, expanding can bring big growth and new chances. Working with experienced partners makes going international easier by reducing risks and bringing in valuable local knowledge.
- [How sales consulting services help tech startups build a scalable sales engine](https://aexus.com/how-sales-consulting-services-help-tech-startups-build-a-scalable-sales-engine/): Scaling a tech startup is exciting, but it comes with its own set of challenges—especially when it comes to sales. You’ve built an amazing product, but reaching new customers and entering new markets can be overwhelming. Many startups struggle with building a scalable sales process that consistently brings in results. That’s where sales consulting services come in.
- [B2B SaaS sales outsourcing: a smarter way to scale and expand](https://aexus.com/b2b-saas-sales-outsourcing/): Scaling your B2B SaaS company can be difficult. You’ve built a great service, and demand is rising, but growing your sales to reach new markets isn’t easy. Sales outsourcing could be the answer. Whether you’re looking to grow rapidly, expand internationally, or reduce operational costs, outsourcing your sales gives you access to experienced professionals and new opportunities.
- [Balancing B2B sales automation and authenticity](https://aexus.com/balancing-b2b-sales-automation-and-authenticity/): Imagine having a helpful assistant for your B2B sales automation process - not one that does everything, but one that handles the repetitive tasks. It doesn’t replace the human touch but supports it by managing follow-ups, data entry, and routine communications. 
- [B2B Sales for startups](https://aexus.com/b2b-sales-for-startups/): Starting a B2B sales journey as a startup can be daunting. A lot of startups fail within their first year due to poor sales strategies? This guide aims to equip you with proven strategies to not just survive but thrive in the competitive B2B landscape. We'll share insights and methodologies that have helped numerous tech and software companies succeed internationally.
- [Mastering B2B sales prospecting for software companies: strategies and tools](https://aexus.com/mastering-b2b-sales-prospecting-for-software-companies-strategies-and-tools/): In the competitive landscape of the software industry, effective B2B sales prospecting is crucial for growth and success. As software companies strive to expand their market reach, identifying and engaging with potential clients becomes increasingly challenging.
- [What is an outsourced sales team and what does it do?](https://aexus.com/what-is-an-outsourced-sales-team/): In today's competitive market, businesses, particularly tech startups, often seek innovative ways to scale efficiently and reach new markets. One of the most effective strategies for achieving this is leveraging an outsourced sales team. But what exactly does an outsourced sales team do, and how can it benefit your business?
- [B2B Sales Lead Generation: A comprehensive guide](https://aexus.com/b2b-sales-lead-generation/): In the dynamic world of B2B sales, lead generation stands as a cornerstone for growth and expansion, especially for startups with international ambitions. Generating high-quality leads is crucial for startups aiming to penetrate new markets, build a robust sales pipeline, and achieve sustainable growth. This guide explores the essentials of B2B sales lead generation, offering insights and strategies tailored for tech, health tech, and e-commerce retail companies.
- [A strategic approach to SaaS sales outsourcing](https://aexus.com/a-strategic-approach-to-saas-sales-outsourcing/): SaaS companies are continuously searching for strategies to enhance their sales effectiveness and market reach. One effective strategy is SaaS sales outsourcing, an approach where businesses collaborate with third-party organizations to leverage their expertise in sales. This blog is about outsourcing sales helps SaaS companies.
- [How B2B sales outsourcing can transform your company](https://aexus.com/how-b2b-sales-outsourcing-can-transform-your-company/): Choosing a b2b sales outsourcing company is important. We strive for a solid history of success within your specific industry and company’s values and objectives. 
- [Sales outsourcing for healthtech companies: improve your process](https://aexus.com/sales-outsourcing-for-health-tech-companies/): One of our key focus areas is the healthtech sector. Obviously, the health and wellbeing of people is paramount and thankfully, there are advances in medicine every day. Among those advances, many come from companies we partner with in the pharmatech sector. And, while they keep the population healthy, we help keep healthtech businesses healthy by providing them with sales as a service.
- [Sales outsourcing in cybersecurity: scaling your company](https://aexus.com/sales-outsourcing-in-cybersecurity-scaling-your-company/): Sales outsourcing in cybersecurity is increasingly recognized as a strategic lever for companies aiming to scale their operations without compromising on security. Established in 2000 and with a team of over 150 staff worldwide, Aexus is the leading tech and software sales and business development company. With offices in Europe, the Americas and Asia Pacific, we assist fast- growing, innovative technology and software companies in all aspects of the commercial process, from proposition development and go-to-market planning to inbound marketing and outbound sales outsourcing.
- [Sales outsourcing for fintech companies: reach new borders](https://aexus.com/sales-outsourcing-for-fintech-companies-reach-new-borders/): A key area of our expertise is the BFSI (Banking, Financial Services, and Insurance) sector. In today's digital age, technology plays a crucial role in enhancing services across all financial areas, whether it’s through physical interactions or online platforms. By leveraging sales outsourcing for fintech, Aexus is perfectly positioned to boost your business, helping not just customers and banks but also insurers and financial service providers to thrive in an increasingly tech-driven world.
- [Outsourced sales team for startups: strive for international growth](https://aexus.com/outsourced-sales-team-for-startups/): Entering new international markets means numerous challenges for startups, from cultural barriers to regulatory complexities. An outsourced sales team for startups emerges as a strategic solution, offering expertise and local insights that are crucial for global expansion. We explore how leveraging an outsourced sales team can give a boost to your startup’s growth internationally.
- [Planet Aexus – USA](https://aexus.com/planet-aexus-usa/): While the USA is a relatively “young” country, certainly by comparison to its European counterparts, its history is incredibly detailed, and its culture intrinsically linked to the European continent. In fact, it was actually Dutch and British settlers who shaped the America we know today.
- [Planet Aexus – United Kingdom](https://aexus.com/planet-aexus-united-kingdom/): The United Kingdom is actually made up from the unification of four different countries, England, Wales, Scotland and Northern Ireland but how they came to be unified is not as harmonious as it sounds.
- [Planet Aexus – Switzerland](https://aexus.com/planet-aexus-switzerland/): Switzerland was formed in 1291 by an alliance of cantons against the Habsburg dynasty. It only became a nation though in 1848 after a new constitution was written. Before 1848, internal conflict was quite common, but Switzerland has enjoyed relative domestic peace since the mid-19th century. Also, its organisation has remained essentially the same as it is a union of more than 3,000 communes or municipalities.
- [Planet Aexus – Sweden](https://aexus.com/planet-aexus-sweden/): In the 16th century, there was an attempt to restore the Kalmar Union, which consisted of Sweden, Denmark, Norway and Finland but the fight to stay independent was led by Gustav Vasa. He established the foundation for today’s modern Sweden and also broke from the Catholic Church with the Reformation.
- [Planet Aexus – Spain](https://aexus.com/planet-aexus-spain/): Most of the Iberian Peninsula has been populated since prehistoric times with some archaeological evidence pointing to Northern Spain having been inhabited some 800,000 years ago. Originally populated by the Iberians, Spain was eventually acquired by the Roman Empire and they held power for six centuries, influencing the future of the Spanish language and culture.
- [Planet Aexus – Romania](https://aexus.com/planet-aexus-romania/): The Romans occupied Romania for over 150 years before withdrawing due to being under constant attacks from the barbarians. That was followed by a long period of immigration with the Huns, Avars and Slavs all settling in the area.
- [Planet Aexus – Portugal](https://aexus.com/planet-aexus-portugal/): Portugal is located on the west side of the Iberian Peninsula next to Spain. As with most European countries, Portugal was invaded by the Romans and occupied until 298 AD. Rumour has it that the Romans named the country after their name for the town Portus Cale which is now Grande Porto.
- [Expanding your SaaS business in the Asia Pacific region](https://aexus.com/expanding-your-saas-business-in-the-asia-pacific-region/): Expanding a Software as a Service (SaaS) business into the Asia Pacific (APAC) region can be a game-changer. With its diverse markets, burgeoning tech ecosystems, and increasing digital adoption, APAC offers immense opportunities for SaaS companies. However, this expansion journey is not without its unique challenges and pitfalls. In this article, we'll delve into the exciting prospects and potential hurdles of expanding your SaaS business in the APAC region.
- [Planet Aexus – Norway](https://aexus.com/planet-aexus-norway/): The first humans arrived in Norway at around 7,000 BC when rising temperatures from the last ice age made the country habitable. They survived by hunting and fishing until agriculture arrived in 3,000 BC.
- [Aexus: Revolutionizing Tech and Software Sales with a Unique Approach](https://aexus.com/aexus-revolutionizing-tech-and-software-sales-with-a-unique-approach/): In the fast-paced and competitive landscape of the tech and software industry, sales outsourcing has become a crucial strategy for companies looking to expand their reach and boost revenue. Among the multitude of options available, Aexus stands out as the world's leading sales outsourcing company. What sets Aexus apart is not just its extensive experience but also the distinctive elements that form the core of its success.
- [Planet Aexus – Netherlands](https://aexus.com/planet-aexus-netherlands/): The land we know as the Netherlands was originally inhabited by Germanic tribes. A portion of it became a Roman province in the first century BC and later, became part of the empire of the Franks, then the House of Burgundy, and eventually became part of the Habsburg Empire. In the 16th Century the land came under Spanish Rule and the Dutch rebelled. Their leader was Willem of Orange and in 1581, the Republic of the United Netherlands was formed.
- [Planet Aexus – Italy](https://aexus.com/planet-aexus-italy/): The Roman Empire was founded in 27 BC and Augustus Caesar proclaimed himself emperor of Rome in 31 BC. At its height, the Roman Empire stretched from north-western Europe to the Near East and included all of the lands in the Mediterranean. After the Roman Empire broke down in 395 AD, there were many separate kingdoms and city states in Italy. The country was not unified at all and only became one nation in 1861. The process of unification actually lasted another ten years as more regions joined the union including the islands of Sicily and Sardinia and this became known as the “Kingdom of Italy”. The Kingdom lasted until 1946.
- [Understanding the Importance of a Clear Market Strategy: Leveraging Strengths, Weaknesses, and Target Audience](https://aexus.com/understanding-the-importance-of-a-clear-market-strategy-leveraging-strengths-weaknesses-and-target-audience/): Entering a new market can be a challenging and daunting process for any company. However, having a clear understanding of a company's strengths, weaknesses, and the target audience or niche it aims to serve is crucial to identify opportunities and navigate the competitive landscape effectively. By gaining insights into these factors, businesses can position themselves strategically, make informed decisions regarding marketing and sales, and ultimately increase their chances of success in the new market.
- [FD Gazelle 2023](https://aexus.com/fd-gazelle-2023/): We are thrilled to announce that Aexus has achieved the prestigious FD Gazellen 2023 award from Het Financieele Dagblad. This prestigious accolade marks our commitment to excellence and our relentless pursuit of growth and innovation.
- [Planet Aexus – Germany](https://aexus.com/planet-aexus-germany/): Even Germany’s recent history shows they had been struggling for a unified identity for a long time. Prior to this they had been involved in a series of politically and religiously motivated wars, so it wasn’t until 1871 that this disparate set of states and territories became unified by Prussia’s military power. The new nation was consumed by a thirst for power and expansion, which directly led to the outbreak of World War I. Defeat, a disastrous peace agreement and a desire for revenge led to the rise of the Third Reich and World War II.
- [Planet Aexus – France](https://aexus.com/planet-aexus-france/): West Francia became France after expanding its territory under the reign of King Hugh Capet in 987. Wars quickly followed, including The Hundred Years War, which was one of many wars against the English.
- [Planet Aexus – Finland](https://aexus.com/planet-aexus-finland/): Until the 12th century, Finland was a political vacuum but both its neighbours, Sweden to the west and Russia to the east were interested in taking over. Sweden was the more dominant power as the peace treaty of 1323 shows. This gave only an assigned portion of eastern Finland to Novgorod and the western and southern parts were tied to Sweden. At this time, Swedish laws and social structure began to gain a foothold as did the Catholic Church. The Reformation which started in the 16th century, replaced the Catholic church with the Lutheran faith and set in motion a huge rise in the Finnish language and culture.
- [Aexus’ Expert Guide to International Business Development](https://aexus.com/expert-guide-to-international-business-development/): In today's fast-paced and interconnected world, ambitious tech and software companies are constantly seeking to expand their global presence. However, venturing into new international markets can be a daunting task, fraught with challenges and uncertainties. This is where Aexus steps in as a trusted partner, helping innovative tech firms extend their reach into Europe, the Americas, and Asia Pacific. In this article, we will explore the key strategies and insights Aexus offers to navigate the uncharted waters of international business development.
- [Planet Aexus – Denmark](https://aexus.com/planet-aexus-denmark/): Denmark is known as the home of the Vikings who ruled from about 800 - 1050 AD. The Vikings were excellent sailors and shipbuilders and known for invading other countries. They controlled parts of England and France in the 11th century. During the reign of King Harald Bluetooth, the Danes converted to Christianity. The Kalmar Union (1397 - 1523) included Denmark, Sweden and Norway and was ruled by Queen Margarete I. Power struggles with the Germans continued over many decades in the 18th and 19th century. Denmark did not join World War I or II but was still invaded by Germany in 1940 and was eventually liberated on the 5th of May 1945.
- [Planet Aexus – Czech Republic](https://aexus.com/planet-aexus-czech-republic/): Czechoslovakia was formed in 1918 at the end of the First World War from several provinces of the collapsing Austro-Hungarian empire.And, between the wars, it became the most prosperous and politically stable state in eastern Europe until it was occupied by Germany in 1938.
- [Planet Aexus – China](https://aexus.com/planet-aexus-china/): China was ruled by various dynasties for much of its history but the most influential was the Han Dynasty which laid the foundations for the culture we know today. Later famous dynasties, like the Song and the Tang, continued to refine the culture and bring new innovations to the world including printed money, a permanent navy, and a complex system of government that ruled over 100 million people.
- [Planet Aexus – Brazil](https://aexus.com/planet-aexus-brazil/): Until the arrival of the Europeans, Brazil was settled by stone-age tribes. When the Portuguese arrived in 1500, Pedro Alvares Cabral claimed the land for Portugal and the first settlement was founded in 1532. The primary export was sugar and Brazil continued to expand through wars and battles. The Portuguese defeated the French to take Rio de Janeiro and also took over several Dutch and British outposts. Soon, Brazil was one of the largest territories in the world. Today, it is the 5th largest country in the world.
- [Inbound Marketing & How It Could Work For You](https://aexus.com/inbound-marketing-how-it-could-work-for-you/): When you’re launching a product or service, advertising on the biggest mediums like television and radio might seem like the best idea. You might suppose that if you make a big enough splash, everyone will know who you are and the sales will come rolling in. That’s not strictly speaking true. While these mediums do attract large audiences, your target audience are a very niche segment of that wider demographic. What you need to do is find out exactly who your ideal customer is and target material specifically at them. If you’re in the process of scaling, you may have some data from home regarding what type of person your ideal customer is and where they hangout online. If you have that, great, and if you don’t, it’s not difficult to work out. All you have to do is take a look at your product or service and figure out who that helps the most. What problem does your product solve and who is suffering from those pain points? It could be an individual or even a number of different people within an organisation but the point is that your product is solving somebody’s problem. And, if you can think of these prospect as a real people, you can develop buyer personas for each one of them.  
- [Planet Aexus – Belgium](https://aexus.com/planet-aexus-belgium/): Belgium was originally part of Gaul and like the rest of Europe was conquered and occupied by the Romans. During the late Middle Ages, Flanders’ trading towns (notably Ghent, Bruges and Ypres) exported woollen goods, making the area one of the richest and most urbanised parts of Europe. As a consequence, a very sophisticated culture developed, with impressive achievements in the arts and architecture, rivalling those of Northern Italy. Ghent, Bruges, Ypres and the Franc of Bruges formed the Four Members, a form of parliament which exercised considerable power in Flanders. In 1830, Belgium gained independence from the Netherlands but came under German occupation in 1914 and again between 1940 and 1944 until Belgium was liberated by the Allied forces.
- [Planet Aexus – Austria](https://aexus.com/planet-aexus-austria/): The Austria we know today only actually started as recently as 1955 when it became the Independent Second Republic of Austria. Don’t let that make you think nothing happened before then though as Austria’s history can be traced as far back as the Stone Age when the region was called Ostarrîchi. The Romans ruled for around five hundred years and after they left, it became a centre for migration with German tribes coming from the west and Slavic communities from the east. From 979 AD, Austria was ruled by the Badenberg dynasty.
- [How to get to Number 1 on Google](https://aexus.com/how-to-get-to-number-1-on-google/): Google is the number one search engine in the world and it can seriously drive traffic to your site if you rank highly enough on it. Not only will this improve your online visibility but your business will also get a credibility boost and don’t forget that more site visitors may potentially bring more sales. So, there are many reasons to be up there and while it’s very difficult to get the number one spot, the tactics below may at least help you to get higher up on the first page.
- [A focus on HR with Amber Dekker](https://aexus.com/a-focus-on-hr-with-amber-dekker/): Pretty much anyone who has ever had a job will most likely have had to interact with human resources at some point. For some, the largest part of that interaction will cover employment contracts and onboarding but there’s a lot more to it than that. For example, not so many people know that HR can offer support to employees from conflict resolution to career advancement opportunities and training to the management of benefits and compensation.
- [What is a brand and why is it valuable?](https://aexus.com/what-is-a-brand-and-why-is-it-valuable/): Having a product or a service is all well and good but that alone does not resonate with potential customers. On the other hand though, if you were to develop a brand around the product or service, that would be an important step in the right direction. The difference here is that your brand is the promise you make to your customer and your branding tells your backstory and explains why you are in business. It also defines what you stand for and tells customers what they can expect when they do business with you. So, there are many benefits to being a brand and what you can get from being one ranges from easier brand recognition and customer loyalty to enhanced credibility and the ability to easily introduce new products into your brand’s portfolio. Let’s quickly explain those points in a little more detail: 
- [A focus on the recruitment team with Alexandra Melicov](https://aexus.com/a-focus-on-the-recruitment-team-with-alexandra-melicov/): If you’re working with a company now, it’s most likely that your first contact with that company was with someone on the recruitment team. Maybe you filled out an application form, clicked on a link in a job advert or got a referral from a friend. Regardless of the reason your CV landed on the recruiter’s desk though, what happens now is only a small part of what the recruitment team actually do.    
- [SDR Training Overview](https://aexus.com/sdr-training-overview/): It’s well known that there is no official route to becoming an SDR. It’s not like you can do a university course or night classes somewhere and then start sending out CVs. It just doesn’t work that way. That’s not to say that there aren’t skills you need to be successful as an SDR. There most definitely are but from a starting point of view, it’s more about your attitude than your academic background. And, let’s face it, there are things that can’t be taught. A positive outlook, a never-say-die attitude and natural curiosity are not the sort of things you’ll find in any schoolbook. As noted before though, there are skills an SDR must have and a lot of these can be taught. Having said that, the vast majority of our SDRs are university educated, are at least bi-lingual and will most likely have had some experience of working abroad, so nobody is starting completely from scratch in terms of entering a professional environment. To fully make sense of why SDRs go through training, it’s important to remind ourselves of exactly what the role of an SDR is:
- [How to Prospect](https://aexus.com/how-to-prospect/): Before we can go in to detail, it’s probably a good idea to define what prospecting is. 
- [FD Gazellen International 2023](https://aexus.com/fd-gazellen-international-2023/): Aexus was set up in 2000 and as anyone who follows us already knows, the company was founded with a simple, single-minded mission – we’re here to make tech companies successful. Just the fact that we’ve been around for 23 years should give you some indication of how well it’s going. Leaving that aside though, it’s always nice to have your achievements recognised by someone outside your organisation. Not only does it validate your position but also builds trust among your current partners. What’s more, there’s a further commercial aspect to this and that is that other prospects and potential partners can see that you have been awarded and are more open to working with you based on precisely that fact. Further to this, it shows that the blogs, content pieces and marketing materials aren’t just bluff and bluster, they’re actually true. It must be said at this point that you can’t just be awarded by anyone. Those giving the award must have a certain amount of respect and prestige for their opinion to be considered worthwhile. That’s why we were honoured when Het Financieele Dagblad took an interest in us and considered us for an award.
- [The Perfect Pitch](https://aexus.com/the-perfect-pitch/): The idea of the perfect pitch is a concept that we don’t trust at Aexus. The idea that there is a generic template that is perfect for all clients is just bizarre and certainly not how we operate. The thing is though, you can see it every day. Just do a quick search on Google and within fractions of a second, you’ll have hundreds of ‘gurus’ offering to sell you a nonspecific pitch that they claim will be the answer to all your business prayers. We don’t think it’s going to work. That is because we believe it is much better to do two or three reach outs in one afternoon than a dozen reach outs in one afternoon or even twenty, fifty or a hundred which some other organisations do. And, they may even get some business out of this approach but they’ll have a lot more misses than hits. So, it's better to do two or three but to really prepare these well and to make sure that you know in advance what the person on the other end of the line really wants. What are his or her challenge?  What are their plans and what systems do they have in place already? What’s the company’s strategy? When you have all that knowledge in place, you are able to approach a potential client as more of a trusted consultant than as a salesperson. 
- [Salespeople – Born with it or is it trainable?](https://aexus.com/salespeople-born-with-it-or-is-it-trainable/): It’s the old nature versus nurture debate as to whether good salespeople are born with some sort of natural ability or can someone be trained to reach a good, competent level. You may think that we have sales skills from a very early age as you try to negotiate staying up later than bedtime or getting a raise in pocket money but this is incomparable to your working life where you’ll need to be at the top of your game to compete on a much bigger stage. The truth is though that no one is a born salesperson. We use this phrase all the time but it’s illogical if you think about it. You would never say that someone was a born doctor or a born accountant. The reason the term is employed is most likely because it is used to describe someone who has learnt quickly or had some early success but it’s not a real thing. Obviously though there are some traits which will make becoming good at sales easier. For example, if you are resilient, have an analytical mind it’s actually a long road to becoming very good at sales but with the right training as well as the right attitude, people who excel at it often go on to have very successful careers.   
- [Aexus – Helping you to make it in the USA – Chapter 6](https://aexus.com/helping-you-to-make-it-in-the-usa-6/): In this particular edition, we’ll be looking at the Southern region and seeing what this territory has to offer current and potential Aexus partners.       
- [Aexus’ Methods in Modern Selling](https://aexus.com/aexus-methods-in-modern-selling/): Some people think that sales is just sales and there is nothing to differentiate one sale from the next but that is not entirely accurate. In fact, that’s specifically why Aexus uses different approaches in its sales methods. First though, it’s important to know what sort of clients (or partners as we call them) Aexus works with. We predominantly work with scale-ups. These are usually run by people who have developed something unique or disruptive in the tech field and have had some success in selling in their home country. Their intention now is to replicate that success in other countries and grow or in other words, scale-up. The thing is though that despite the success they’ve had in their home country, they don’t necessarily know how to do it in other territories. It’s understandable. They can’t work out how they had success at home and why that’s not enough to guarantee success abroad. Sometimes they realise the advantages they had at home were only advantages because they were at home. So, if we were to break that down, they speak the local language, they know the local market, they have local contacts as well as local clients and their salespeople are native to the region and integrated into the process. Once you change territory, these advantages go out of the window. Cultural differences should not be ruled out either. For example, if you are trying to sell into Germany or the Nordics, they like to have a lot of information up front. They will then do their own investigation using the information you gave them and then and only then will they consider setting up a meeting. For the sake of balance, if you’re trying to sell into the Netherlands, a one-pager is enough to pique interest. This is where the help that Aexus is able to provide comes into its own as it is always both commercially and culturally relevant. 
- [Aexus – Helping you to make it in the USA – Chapter 5](https://aexus.com/helping-you-to-make-it-in-the-usa-5/): In this particular edition, we’ll be looking at the Northeast region and seeing what this territory has to offer current and potential Aexus partners.       
- [Different Types of Salespeople](https://aexus.com/different-types-of-salespeople/): In the sales community, there has been much debate over how many different types of salespeople there are. By this, I don’t mean if they do door-to-door selling, telemarketing or some other form of sales, these are just tactics, what I mean is someone’s personal approach to selling. In other words, the outward personality they have when they are selling. Estimates vary wildly with some suggesting it is as low as three types and others suggesting it could be as high as eleven. However, according to Hubspot, when Brent Adamson and Mathew Dixon looked into one of the largest studies ever conducted in the field, they concluded that there was a much more reasonable and realistic number, which was five different types of salespeople. These include, The Challenger, The Hard Worker, The Lone Wolf, The relationship Builder and The Problem Solver. Let’s take a closer look at these types:
- [Aexus – Helping you to make it in the USA – Chapter 4](https://aexus.com/helping-you-to-make-it-in-the-usa-4/): In this particular edition, we’ll be looking at the Western region and seeing what this territory has to offer current and potential Aexus partners.       
- [Chat GPT](https://aexus.com/chat-gpt/): There is a certain irony to writing content on Chat GPT without actually using it. It is the talk of the town though and as such is worth discussing. However, just in case you don’t know what it is, Chat GPT is a chatbot with self-learning AI. “So what?” I hear you say but where the benefit lies is that you can generate clear, coherent and well-written copy in a wide variety of styles, topics and languages – and this time it has been done properly.
- [Aexus – Helping you to make it in the USA – Chapter 3](https://aexus.com/helping-you-to-make-it-in-the-usa-3/): In this particular edition, we’ll be looking at the Midwest region and seeing what this territory has to offer current and potential Aexus partners.       
- [Aexus – Helping you to make it in the USA – Chapter 2](https://aexus.com/helping-you-to-make-it-in-the-usa-2/): In this particular edition, we’ll be looking at the Pacific region and seeing what this territory has to offer current and potential Aexus partners.       

## Pages
- [GTM Engineer](https://aexus.com/gtm-engineer/): At Aexus, we help innovative tech companies break into new markets. To make our sales teams faster, smarter, and more effective, we’re hiring another GTM Engineer.
- [Sales Outsourcing for Health Tech](https://aexus.com/sales-outsourcing-for-health-tech/): Navigating sales cycles in the healthcare technology sector can be complex and resource-intensive. From stringent compliance requirements to highly specialized decision-makers, Health Tech companies face unique challenges. Our Sales Outsourcing for Health Tech solution simplifies this process, empowering your business with industry-specific expertise and a proven sales force ready to help you grow rapidly and sustainably.
- [Sales outsourcing for Agri-Tech](https://aexus.com/sales-outsourcing-for-agri-tech/): Outsource your Agri-Tech sales to a dedicated expert team and break into new markets faster, cost-effectively, and with lower risk. Our specialized Agri-Tech sales program helps innovative agri-food technology companies expand across Europe, the Americas, and APAC without the overhead of hiring an in-house agricultural technology sales team. Focus on your innovation while we handle the entire sales cycle – from inbound marketing to outbound prospecting – delivering rapid growth and tangible results.
- [Sales agency Denmark](https://aexus.com/sales-agency-denmark/): Seeking a specialized sales agency in Denmark to grow your technology business? Denmark offers exceptional opportunities for innovative technology companies with its digitally sophisticated economy, design-thinking approach, and strong focus on sustainability.
- [Sales agency Norway](https://aexus.com/sales-agency-norway/): Need a specialized sales agency in Norway to grow your technology business? Norway offers exceptional opportunities for innovative technology companies with its digitally advanced economy, significant investment capacity, and strong focus on sustainability and maritime industries.
- [Sales Agency Sweden](https://aexus.com/sales-agency-sweden/): Looking for a specialized sales agency in Sweden to accelerate your technology sales? Sweden offers tremendous opportunities for innovative technology companies with its digital-first economy, early-adopter mentality, and strong focus on sustainability.
- [Accelerate growth with a business development agency](https://aexus.com/business-development-agency/)
- [Sales agency Germany](https://aexus.com/sales-agency-germany/): Your trusted sales agency in Germany
- [Sales Agency Spain](https://aexus.com/sales-agency-spain/): Welcome to Aexus – your trusted sales agency in Spain. We specialize in sales outsourcing and lead generation for B2B companies, empowering Spanish businesses to accelerate revenue growth through our proven, data-driven methodology. Since 2000, we have honed a unique approach that transforms your sales process into a steady revenue engine, perfectly aligned with the dynamic Spanish market.
- [Sales agency Netherlands](https://aexus.com/sales-agency-netherlands/): We're your trusted sales agency in the Netherlands. We specialize in sales outsourcing and lead generation for B2B companies across the Dutch market. Our proven methodology, refined over decades, delivers measurable results and helps you scale your business by transforming your sales process into a consistent revenue engine. Whether you’re a startup or an established enterprise, our tailored approach meets your unique needs in the dynamic Dutch business environment.
- [Trusted sales agency for B2B companies](https://aexus.com/sales-agency/)
- [Sales development services](https://aexus.com/sales-development-services/): Generate leads, engage decision-makers and close more deals – without the cost of an in-house team
- [Outsourced Sales Development for Manufacturing Companies](https://aexus.com/outsourced-sales-development-for-manufacturing-companies/): The manufacturing industry is evolving rapidly, and companies looking to expand must navigate long sales cycles, complex B2B procurement processes, and international market barriers. Building an in-house sales team is expensive and time-consuming, making outsourced sales development for manufacturing companies a smarter, cost-effective solution.
- [How to build an outbound sales team in 2025](https://aexus.com/outbound-sales-team/): Outbound sales isn’t just about cold calling anymore—it’s about precision, personalization, and the right strategy. In 2025, winning sales teams leverage data-driven insights and multi-channel engagement to drive predictable revenue growth. But building an outbound sales team that consistently delivers takes more than just hiring SDRs—it requires the right structure, tools, and expertise.
- [Business development for startups](https://aexus.com/business-development-for-startups/): In 2019, a study revealed that 90% of startups fail, with lack of market fit and poor business strategies as primary causes. However, successful startups often have one common factor: a strong business development strategy.
- [Business development outsourcing](https://aexus.com/business-development-outsourcing/): Expanding your business can be daunting, especially when resources and expertise are limited. Business development outsourcing provides a smarter, more efficient way to scale. By letting specialists handle your growth strategy, you can focus on your core strengths. With the right partner, you can enter new markets, forge strategic partnerships, and achieve sustainable growth—all without the overhead of building an in-house team.
- [Fractional sales management services](https://aexus.com/fractional-sales-management-services/): In a rapidly evolving business landscape, scaling sales operations efficiently can be challenging for technology companies. Fractional Sales Management offers a flexible, cost-effective solution. By integrating experienced sales professionals on a project basis, companies can accelerate growth without the overhead of full-time hires.
- [Go to market strategy for healthcare](https://aexus.com/go-to-market-strategy-for-healthcare/): Complex procurement processes, strict regulations, and long sales cycles can stall even the most innovative solutions. For healthcare technology providers, startups, and innovators, the challenge is clear: How do you connect with the right decision-makers, drive adoption, and scale fast?
- [B2B SaaS Go-To-Market Strategy: From Local to Global](https://aexus.com/b2b-saas-go-to-market-strategy/): A B2B SaaS go-to-market strategy is key to growing your business. It helps you reach new markets, tackle challenges, and scale globally. In this guide, we’ll show you how to craft a go-to-market strategy that drives growth, opens doors, and sets you up for international success.
- [Sitemap](https://aexus.com/sitemap/): View all pages on this website.
- [Extend your reach using a go-to-market strategy](https://aexus.com/scale-into-international-markets-go-to-market-strategy/)
- [Go-to-Market strategy consulting](https://aexus.com/go-to-market-strategy-consulting/): Expanding your company into new markets is challenging. With complex regulatory landscapes, cultural differences, and the need for precise strategies, success requires expertise. Innovative tech companies face the challenge of streamlining their go-to-market strategy to achieve measurable growth and break into new markets effectively.
- [Scale into international markets with b2b sales](https://aexus.com/scale-into-international-markets-with-b2b-sales/)
- [Sales agency for scaling into new global markets with local expertise](https://aexus.com/sales-agency-for-scaling-into-new-global-markets-with-local-expertise/)
- [Sales consulting for scaling into global markets with local expertise](https://aexus.com/sales-consulting-company-for-scaling-into-new-global-markets-with-local-expertise/)
- [Scale into international markets with sales outsourcing](https://aexus.com/scale-into-international-markets-with-sales-outsourcing/)
- [Terms](https://aexus.com/terms/): Download terms (April 2026)
- [Protected: Customer Success Manager DACH](https://aexus.com/customer-success-manager-dach/): Hi there! 
- [Cookies](https://aexus.com/cookies/)
- [HR Administrator](https://aexus.com/hr-administrator/): We are looking for an HR Administrator with outstanding written, verbal and interpersonal communication skills. In this position, you are expected to be a conceptual thinker with fantastic organisational and time management skills. You will have excellent administrative skills with the ability to multitask and adapt in a fast-paced environment.
- [Protected: Jr. Sales Manager DACH](https://aexus.com/jr-sales-manager-dach/): Are you a sales professional that is passionate about the newest tech innovations and wants to take their sales career to the next level? Are you looking to manage your own successful sales team at a company that offers real growth opportunities?
- [Expand your business internationally?](https://aexus.com/expand-your-business-internationally/): Get a free consultation with one of our experts! We build business, accelerate sales and fearlessly guide innovative tech and software companies into new, uncharted territories. Driving innovation, expediting change.
- [Financial Administrator](https://aexus.com/financial-administrator/): Are you looking to break into Finance or Administration? Do you want work for a company that is going through real growth with plenty of career opportunities?
- [Sales Development Representative (Benelux)](https://aexus.com/sales-development-representative-benelux-dutch/): Hi, jij daar! Ben jij opzoek naar een bruisende start van je sales carrière en wil je alles leren over de laatste ontwikkelingen en meest baanbrekende innovaties op het gebied van software en technologie?
- [Account Executive (Fairfax, VA)](https://aexus.com/account-executive-fairfax-virginia/): Are you sales driven, focused on results, with an interest in new technologies and solutions? Does the thrill of the chase, building relationships with great customers and closing deals let your heart start beating faster? Do you enjoy working in an international environment?
- [Account Executive (Toronto, Canada)](https://aexus.com/account-executive-toronto/): Are you sales driven, focused on results, with an interest in new technologies and solutions? Does the thrill of the chase, building relationships with great customers and closing deals let your heart start beating faster? Do you enjoy working in an international environment?
- [Our story](https://aexus.com/our-story/): In the early and mid-90s, Chris Gerretsen had been working for several tech and software companies around Western Europe, Russia and the Asia Pacific region. Chris noticed that these were good companies with high growth but they were just not able to scale outside of their own countries. The main things they were struggling with seem obvious in hindsight but they didn’t speak the language, didn’t have the right contacts and didn’t know the local business culture. Some of the companies tried to spend their way out of the problem by renting office space, taking legal advice and hiring a local workforce. The trouble is that none of this investment provided these companies with what they needed and despite the money spent, many of them failed to get a positive ROI and some fell by the wayside altogether. It takes a special skill set to scale internationally. And, this was the spark that provided Chris with his eureka moment.
- [Business Development Manager (Nordics)](https://aexus.com/business-development-manager-nordics/): Hi there! Are you a sales professional that is passionate about the newest tech innovations and has experience with new business development?
- [Business Development Manager (DACH, Benelux, Nordics or UK/IR)](https://aexus.com/business-development-manager-dach/): At Aexus we act as the external sales engine for breakthrough software and tech companies. Since 2000 our 100+ colleagues have helped 500 + start-ups turn into global players by running their international expansion activities. In this role, you’ll partner with cutting-edge software and technology companies, guiding their entry and expansion into the new markets. You’ll define joint go-to-market strategies, lead business planning, and manage/oversee multi-level sales cycles, from initial engagement to closing deals conducted by your team members.
- [Business Development Manager (Berlin)](https://aexus.com/business-development-manager-berlin/): Aexus makes technology and software companies successful. We assist fast-growing, innovative technology and software companies in all aspects of the commercial process from proposition development and go-to-market planning to inbound marketing and outbound sales. Established in 2000 we have a team of over 120 professionals across several European regions such as the Benelux, DACH, Southern and Central Europe, the UK, and the Nordics.
- [Partner applications](https://aexus.com/partner-applications/): Since 2000, Aexus has been helping innovative software start-ups and scale-ups with setting up new business activities in Europe. Our goal is to successfully penetrate the market and create fertile ground. In the years since we have helped hundreds of organisations to develop their business in Europe, the US and Asia Pacific.
- [Sales Development Representative (DACH, Benelux, Nordics or UK/IR)](https://aexus.com/sales-development-representative-dach/): Are you ready to take responsibility for prospecting, servicing and cultivating worldwide accounts? As a Sales Development Representative you will be working in an international and fast-paced environment, crafting opportunities and developing relationships and strategic sales cycles.  
- [Sales Development Representative (Benelux)](https://aexus.com/sales-development-representative-benelux/): Hi there! Are you looking to jump-start your sales career and want to learn more about the newest technologies and software on the market?
- [Blog](https://aexus.com/inspiration-blog/)
- [Direct access to 100+ innovative technology vendors: become a Friend of Aexus](https://aexus.com/become-a-friend/): Looking for direct access to the world's most advanced tech and software solutions to address your business and IT challenges? Would you like to stay up to date with the latest innovations and  immediately assess their relevancy for your organization? You can have both! Become a Friend of Aexus to benefit from our expertise and our extensive network of leading edge vendors.
- [Join the Aexus Affiliate Program](https://aexus.com/affiliate-program/): Are you a consultant or accountant?
- [Business Development Manager (Eindhoven)](https://aexus.com/business-development-manager-eindhoven/): Aexus makes technology and software companies successful. We assist fast-growing, innovative technology and software companies in all aspects of the commercial process from proposition development and go-to-market planning to inbound marketing and outbound sales. Established in 2000 we have a team of over 120 professionals across several European regions such as the Benelux, DACH, Southern and Central Europe, the UK, and the Nordics.
- [Business Development Manager (Benelux)](https://aexus.com/business-development-manager-benelux/): As Business Development Manager, you take charge of the introduction of highly innovative software technology solutions to the Benelux market. You will work on new business activities together with your partners at a strategic level. Starting from defining a joint go-to-market strategy and business planning to initiating and managing multi-level sales processes, from initial contact to closure. As BDM will be the leading key success factor for 2-3 highly innovative, advanced software and technology companies, while being assisted by the Sales Manager and our Inside Sales department.
- [Business Development Manager (Düsseldorf)](https://aexus.com/business-development-manager-dusseldorf/): Aexus makes technology and software companies successful. We assist fast-growing, innovative technology and software companies in all aspects of the commercial process from proposition development and go-to-market planning to inbound marketing and outbound sales. Established in 2000 we have a team of over 120 professionals across several European regions such as the Benelux, DACH, Southern and Central Europe, the UK, and the Nordics.
- [International Corporate Recruiter](https://aexus.com/international-corporate-recruiter/): Hi there. Are you an international recruiter that is looking to jump-start their tech sales recruitment career?
- [Privacy](https://aexus.com/privacy/): Tech and software companies within Europe and beyond (“Clients”) outsource their European B2B sales activities to Aexus B.V. (hereafter referred to as “Aexus”, “we” or “us”) Aexus provides its Clients with “all things commercial”, meaning both inbound marketing (B2B) and the more direct approach to (potential) customers, such as telemarketing, seminars, approach via LinkedIn, email, etc. Aexus establishes contacts with potential customers (“Prospects”)  on behalf of its Clients. In this privacy statement we explain what (personal) data we process for which purposes, as well as what your rights are, with whom we share data and how long we store this data.
- [Funding and M&A](https://aexus.com/funding-and-ma/): We are excited about innovation. We believe innovation drives progress and change. That is why Aexus facilitates innovation. We help innovative companies extend their reach into Europe, the Americas and/or Asia Pacific by providing complete commercial support.
- [Thank you for requesting a market screening!](https://aexus.com/download-free-market-screening/): We will get back to you within 8 business hours to define your needs and wishes so we can define the scope for a market screening tailored to your needs.
- [Thank you!](https://aexus.com/download-key-account-qualifications-checklist/): After calculating the expected succes rate for closing a deal, we can help you out with a shortcut to our Case Studies, or provide you with answers to the FAQ's we get:
- [FAQ](https://aexus.com/faqs/): Looking for answers? On this page, we have collected questions we receive on a regular basis and provide matching answers. Please click on a question to read the answer! If your question is not answered here, please feel free to contact us.
- [Case studies](https://aexus.com/cases/): Our executives are highly experienced sales professionals, with a proven track record in the European, American and Asian telecom, IT, internet and cloud markets. We helped hundreds of tech companies, service providers and software vendors to expand their sales on the European, American and Asian markets. Explore our sales outsourcing case studies to learn how we assisted these partners in achieving their goals!
- [Contact](https://aexus.com/contact/): Do you want to contact us? We would be delighted to get in touch. You can leave us a message using the form below, or reach us on +31 (0)26 442 44 23.
- [Careers](https://aexus.com/careers/): Are you sales driven, focused on results, with an interest in new technologies and solutions? Do you enjoy working in an international environment and are you willing to travel abroad when required? We are looking for you.
- [Meet the Team](https://aexus.com/meet-the-team/): Our team consists of the brightest and most professional sales and marketing executives. Feel free to contact us - we would be delighted to meet up!
- [About Aexus](https://aexus.com/about/): Aexus is a 100+ people sales organization founded in the year 2000. We make tech and software companies successful by providing complete commercial outsourcing services in Europe, the Americas and Asia Pacific. We manage your local business, virtually creating your own office or acting as your agent / partner, thus facilitating a rapid, effective and highly efficient route to market.
- [Inbound Marketing](https://aexus.com/inbound-marketing/): We make sure your prospects find their way to you. We provide them with information to show them what you do and which great solutions you have to offer. Last but not least, we help you convert these leads and generate business.
- [Sales for scale ups](https://aexus.com/sales-for-scale-ups/): We build and manage the European, American and Asian business of scale up organizations during the initial stages of your market penetration. By working with an outsourcing sales expert like Aexus, you can obtain an immediate presence or even establish your own (virtual) office. We take care of business. And we act as your local sales team in Europe, the Americas and Asia Pacific.
- [For tech companies](https://aexus.com/for-tech-companies/): We help organizations extend their reach into Europe, the Americas and Asia Pacific by providing expert sales for tech companies. Do you have a great solution, but limited sales bandwidth? No stress. We manage your business during the first stages of your European, American and/or Asian market entry. By working with an outsourcing sales expert, your company obtains an immediate presence and can even establish its own (virtual) office.
- [Sales Outsourcing](https://aexus.com/sales-outsourcing/): The tech landscape is ever-evolving. We craft our sales outsourcing services to give your innovative technology company the edge it needs to thrive. Sales are not just about opening doors; building lasting relationships that drive growth and create opportunities in new markets. That’s what matters. Our commitment to your success is what sets us apart in the world of sales outsourcing.
- [Market penetration](https://aexus.com/market-penetration/): We manage your business in Europe, the Americas and Asia Pacific during the first stages of your market penetration, virtually creating your “own” European, American or Asian office or acting as your agent or partner here. Specific countries and/or verticals can be targeted. Aexus will directly target end users and win reference customers for you. Besides, Aexus can set up your distribution channel and establish relationships with strategic partners, requiring only a minimal investment in resources from your end.
- [Your EU, American & Asian sales office](https://aexus.com/your-eu-sales-office/): From its offices throughout Europe, the Americas and Asia Pacific, Aexus builds and manages the business of tech companies and software vendors during the initial market penetration stages. By working with Aexus, these vendors obtain an immediate presence or even establish their own (virtual) office. Aexus takes care of business. We act as your local sales team in Europe, the Americas and Asia Pacific.
- [Sales and business development for innovative technology companies](https://aexus.com/): We are a sales agency that helps innovative tech and software companies extend their reach into Europe, the Americas and Asia Pacific by providing expert sales, business development and inbound marketing services.

## Events
- [Meet Aexus at Indumation, 4-6 February](https://aexus.com/events/meet-aexus-at-indumation-4-6-february/): From 4–6 February 2026, the Benelux industry will accelerate into the future, shifting gears toward the 5th industrial revolution.
- [Aexus at MXT Groningen](https://aexus.com/events/aexus-at-mxt-groningen/): Jeroen Schreuders will be attending MXT2026 in Groningen between 14-15 January.
- [Meet Aexus at CES 2026](https://aexus.com/events/meet-aexus-at-ces-2026/): Aexus will be attending CES 2026 in Las Vegas from January 6th-9th to get 2026 started strong in the right way.
- [Join Us for the “Engine of Tomorrow” Seminar](https://aexus.com/events/join-us-for-the-engine-of-tomorrow-seminar-energy-innovation/): Don’t miss this chance to be at the forefront of energy innovation! Visit our event page 👇 for more information and to register. We look forward to welcoming you.
- [Meet Aexus at CES](https://aexus.com/events/meet-aexus-at-ces/): Join Aexus at CES in Las Vegas on January 9-12, 2024!
- [Meet Aexus at SaaSiest](https://aexus.com/events/meet-aexus-at-saasiest/): Meet Aexus at SaaSiest, Amsterdam on October 25!
- [Meet Aexus at Web Summit](https://aexus.com/events/meet-aexus-at-web-summit-3/): Join us at Web Summit on November 13-16, 2023.
- [Meet Aexus at SLUSH 2023](https://aexus.com/events/meet-aexus-at-slush-2023/): Slush (Helsinki | Nov 30 & Dec 1) is a startup and tech event held annually in Helsinki, Finland. Slush is a not-for-profit building the world’s leading startup event and the largest gathering of VC — delivering actionable company-building advice and bringing together the who’s who in the ecosystem.
- [Meet Aexus at SaaStock Dublin](https://aexus.com/events/meet-aexus-at-saastock-dublin/): Meet Aexus at SaaStock Dublin at the Royal Dublin Society on October 16-18!
- [Meet Aexus at FinTech Connect](https://aexus.com/events/meet-aexus-at-fintech-connect/): Meet Aexus at Fintech Connect on December 6-7 in London!
- [Meet Aexus at Money20/20](https://aexus.com/events/meet-aexus-at-money20-20/): Money20/20 USA (Las Vegas, October 22-25) is the world’s biggest, most influential gathering of the global money ecosystem.
- [Meet Aexus at Amsterdam FinTech Week](https://aexus.com/events/meet-aexus-at-amsterdam-fintech-week/): Amsterdam FinTech Week (XFW), initiated by Holland Fintech, is a community-driven event fostering fintech connections locally and globally.
- [Meet Aexus at IBC](https://aexus.com/events/meet-aexus-at-ibc/): Meet us on September 15-18 2023 at the RAI Amsterdam during IBC2023. Delivering innovation and empowering people, IBC2023 is where the future of the global media and entertainment industry is defined and actioned. Energising the market, enabling content everywhere and inspiring new conversations, IBC brings the creative, technology and business communities together to collaborate, learn and unlock new opportunities.
- [Meet Aexus at AI & Big Data Expo Europe](https://aexus.com/events/meet-aexus-at-ai-big-data-expo-europe-2/): Join us for AI & Big Data Expo Europe 2023 on 26-27th September at the RAI, Amsterdam. We’re set to see dozens of speakers from across various industries come together to discuss the latest developments in the world of AI & Big Data.
- [Meet Aexus at e-Crime & Cybersecurity Congress Germany](https://aexus.com/events/meet-aexus-at-e-crime-cybersecurity-congress-germany/): The e-Crime & Cybersecurity Germany will take place on 13th June 2023. For this conference the event will look at how cybersecurity teams, risk management functions and boards are tackling the key issues of digitalization. As digitalization goes critical, is this finally the moment at which traditional cybersecurity management has to change?
- [Meet Aexus at Viva Technology](https://aexus.com/events/meet-aexus-at-vivatech/): Viva Technology (June 14 - 17, 2023 in Paris, France) accelerates innovation by connecting startups, tech leaders, major corporations and investors responding to our world's biggest challenges. Viva Technology is the world's rendezvous for startups and leaders to celebrate innovation. It's a gathering of the world's brightest minds, talents, and products.
- [Meet Aexus at Data Centre World Frankfurt](https://aexus.com/events/meet-aexus-at-data-centre-world-frankfurt/): From 10th to the 11th of May, Data Centre World, Frankfurt opens its doors and gives you access to the largest gathering of data centre specialists, engineers, innovators and business leaders in Central Europe & the DACH region.
- [Meet Aexus at Transport Logistic Fair](https://aexus.com/events/meet-aexus-at-transport-logistic-fair/): Transport Logistic meets every two years in Munich and is the world's leading trade fair for logistics, mobility, IT and supply chain management. This year, the event is on from the 9th - 12th May and is set to feature some of the industry’s best-known figures. With 50 events and over 250 guest speakers, this event allows delegates to get the latest industry news as well as insights on the future of the business and the chance to network with like-minded professionals. And, Aexus will be there too to show how we can help tech companies in the transportation space to scale effectively.
- [Meet Aexus at TNW Valencia](https://aexus.com/events/meet-aexus-at-tnw-valencia/): Meet Aexus at TNW Valencia (Valencia | Mar 30-31 2023)
- [Meet Aexus at MEDICA 2022](https://aexus.com/events/meet-aexus-at-medica-2022/): The spotlight event in the medical and health care sector will be held on MEDICA (Düsseldorf | Nov 14-17 2022) is an annual trade fair held in Messe Dusseldorf in November. Accompanied by COMPAMED, a leading trade show in its segment - high tech medical technology, it invites at least 5500 companies to exhibit at MEDICA 2022. Close to 120,000 trade professionals will join the event in search for the newest in outpatient and clinical care.
- [Meet Aexus at Web Summit](https://aexus.com/events/meet-aexus-at-web-summit-2/): Web Summit (Lisbon | Nov 1-4 2022) will bring together 70,000+ people, and the companies redefining the tech industry. Web Summit is a company from Dublin, Ireland, that holds events across the world: Web Summit in Lisbon, Web Summit Rio in Rio de Janeiro, Collision in Toronto, and RISE in Hong Kong.
- [Meet Aexus at TBX](https://aexus.com/events/meet-aexus-at-tbx/): A visit of TBX (Utrecht - The Netherlands | Nov 2-3 2022) makes you aware of these emerging trends and technologies which disrupt and transform markets. You understand why tech is impacting your business, how you should prepare and which tools this requires.
- [Meet Aexus at Valencia Digital Summit](https://aexus.com/events/meet-aexus-at-valencia-digital-summit/): Valencia Digital Summit (Valencia | Oct 24-26 2022), the benchmark tech event of the Valencian Region, is organized by Startup Valencia every year. It is a international meeting point for technology, innovation, entrepreneurs, startups, investors, corporations and institutions which, through a digital platform and physically in the City of Arts and Sciences of Valencia, access its multiple contents and share business opportunities.
- [Meet Aexus at KPN Scale Up Afternoon – Innovating for the Future](https://aexus.com/events/meet-aexus-at-kpn-scale-up-afternoon-innovating-for-the-future/): On the 7th of December 2022 KPN will organize the 24th Scale Up Afternoon – Innovating for the Future.
- [Meet Aexus at SLUSH](https://aexus.com/events/meet-aexus-at-slush-2/): Slush (Helsinki | Nov 17-18) is a startup and tech event held annually in Helsinki, Finland. Slush facilitates meetings between the founders of startups and investors such as venture capitalists, accomplished with events such as matchmaking and pitching competitions. Slush aims to build a worldwide startup community. In 2021, Slush brought together 8,800 attendees from around the world to participate together in this global networking festival.
- [Meet Aexus at SaaStock](https://aexus.com/events/meet-aexus-at-saastock/): SaaStock 2022 (RDS, Dublin | 17-19 October 2022) is the world’s most impactful conference for SaaS founders on the journey to $10M+ ARR and beyond.
- [Meet Aexus at KPN Scaleup Afternoon – Upstream Festival Growth Day](https://aexus.com/events/meet-aexus-at-kpn-scaleup-afternoon-upstream-festival-growth-day/): Aexus will digitally attend the 23rd KPN Scaleup Afternoon - Upstream Festival Growth Day on June 2. During this hybrid event, the Rotterdam Metropolitan area will transform into the place where startups, scale-ups, investors, bold corporates, policy makers and students come together to make a positive impact in the world.
- [Meet Aexus at Cohesity’s Connect on Tour – Edition Benelux](https://aexus.com/events/meet-aexus-at-cohesitys-connect-on-tour-edition-benelux/): Aexus will digitally attend Cohesity’s Connect on Tour – Edition Benelux on March 10. This highly anticipated narrative explains the importance of mitigating ransomware attacks and defining your cyber resilience strategy. Cohesity’s senior system engineers and field technical director will bring their expertise to the table and additionally a customer case will be addressed. To digitally attend this event, register here!
- [Meet Aexus at SmartCom Summit Series 2021](https://aexus.com/events/meet-aexus-at-smartcom-summit-series-2021/): Aexus will be present at the first event day of  SmartCom Summit Winter Series 2021, which will take place on December 7th, from 1 pm till 4 pm. No boring slide shows or product pitches, but instead lively discussions, interviews, masterclasses, and in-depth panels about the major changes we’re living through and the opportunities that arise for forward thinking organizations that want to embrace change. The series are focused on the subject of modern work and customer engagement.
- [Meet Aexus at Techrede](https://aexus.com/events/meet-aexus-at-techrede/): Aexus will digitally attend 4TU.Federation ‘s Techrede on October 1st. The Techrede is a widely supported narrative that explains the essential role of technological innovations and the importance of multidisciplinary collaboration in a sustainable future. Some of the scheduled appearances are: Prins Constantijn, Mark Rutte, Hans de Jong and Jeroen Dijsselbloem. To digitally attend this public event register here!
- [Meet Aexus at KPN’s 16th Startup Meeting](https://aexus.com/events/meet-aexus-at-kpns-16th-startup-meeting/): Aexus will be present at KPN's 16th Startup Meeting, which will take place at the KPN headquarters in Rotterdam on March 26th, from 5 pm till 8:30 pm. In addition to the opportunity to network with the KPN startup ecosystem (consisting of startups, corporates, fund managers and other valuable partners from KPN), a variety of selected international startups and KPN will showcase their innovations to an audience of more than 350 people.
- [Meet Aexus at CFS2020](https://aexus.com/events/meet-aexus-at-cfs2020/): Aexus will be present at CFS2020, which will take place at The Hague Conference Center. At the UK-NL Cyber & FinTech Summit, the British Embassy, Netherlands Enterprise Agency and HollandFintech present over 100 exciting startups: the very best technologies the UK and the Netherlands have to offer. Visitors will be able to network with up to a 1000 attending movers and shakers in the sector. 
- [Meet Aexus at TechChill](https://aexus.com/events/meet-aexus-at-techchill/): Aexus will be present at TechChill, which will take place at Hanzas Perons in Riga on February 20-21. TechChill celebrates the best of the Baltic startup community, bringing together 2000+ attendees every year. Among them are the fastest-growing startups, most innovative corporations, investors active in the region and talented tech enthusiasts.
- [Meet Aexus at Integrated Systems Europe](https://aexus.com/events/meet-aexus-at-integrated-systems-europe/): Aexus will be present at Integrated Systems Europe, which will take place at Amsterdam RAI from 11 to 14 February. ISE is the world’s largest exhibition for AV and systems integration professionals. Markets and people come together to collaborate, learn and do business. Are you attending and looking to extend your reach in Europe? We would love to meet you.
- [Meet Aexus at Webwinkel Vakdagen](https://aexus.com/events/meet-aexus-at-webwinkel-vakdagen/): On January 29-30, Webwinkel Vakdagen will take place at Jaarbeurs Utrecht. At Webwinkel Vakdagen, experts and top executives share their knowledge and experience in an extensive program full of various current topics from the e-commerce industry. In 11 lecture halls and 1 large keynote room, more than 200 inspiring sessions will be given by Dutch and international speakers. Aexus will be attending! 
- [Meet Aexus at TechCrunch Disrupt Berlin](https://aexus.com/events/meet-aexus/): On December 11-12, hundreds of founders, investors, hackers and tech leaders will gather at TechCrunch’s Disrupt Berlin 2019, which takes place at the Treptow Arena. First held in 2011 in San Francisco, Disrupt has grown into one of the most important startup and networking events in tech – so naturally, Aexus will attend.
- [Meet Aexus at Milipol](https://aexus.com/events/meet-aexus-at-milipol/): On 19-22 November, Milipol will take place at Paris-Nord Villepinte Exhibition Centre in Paris. Milipol Paris is the leading event dedicated to homeland security and safety. In 2017, the event attracted no fewer than 1,005 exhibitors from 53 countries, 29,939 visitors from 151 countries and 161 official delegations from 77 countries. Julia Weltmann, Director Strategy & Development at Aexus, will attend!
- [Meet Aexus at Slush](https://aexus.com/events/meet-aexus-at-slush/): On November 21-22, Slush will take place at the Expo and Convention Center in Helsinki. Slush is the world's leading startup event: an intimate reunion of 4000 the brightest startup minds and 2000 investors, ranging from venture capitalists to angel inventors and corporate venture capitalists. Aexus will be there.
- [Meet Aexus at European Utility Week](https://aexus.com/events/meet-aexus-at-european-utility-week/): On 12-14 November, European Utility Week will take place in Expo Porte de Versailles in Parijs. The event showcases expert knowledge, innovative solutions and foresight from hundreds of industry leaders, coherent with European strategy to achieve a smooth transition towards a low carbon energy supply. Aexus will attend!
- [Meet Aexus at ICT & Logistiek](https://aexus.com/events/meet-aexus-at-ict-logistiek/): ICT & Logistiek is the annual event where visitors can find solutions that are needed to efficiently create and effectively implement logistic processes. A visit to ICT & Logistics provides an up-to-date overview of vendors offering applications and services for the complete supply chain. Aexus will be attending!
- [Meet Aexus at Web Summit](https://aexus.com/events/meet-aexus-at-web-summit/): On November 4-7, Web Summit will take place at the Altice Arena in Lisbon. At Web Summit, founders and CEOs of technology companies, fast-growing startups, policymakers and heads of state gather to discuss a simple question: where to next? Aexus will be attending.
- [Meet Aexus at Anuga](https://aexus.com/events/meet-aexus-at-anuga/): Aexus will be present at Anuga, which will take place from 5-9 October in the Koelnmesse in Cologne. With more than 165,000 visitors and 7,405 exhibitors in 2017, Anuga is the world's largest trade fair for food and beverages. It is one of the most important meeting points for the industry, where innovations, latest trends and interesting facts about the future of the food industry will be discussed. Mareike Wysocki, Business Development Manager, will be attending and is looking forward to meet you. 
- [Meet Aexus at InfoSecurity](https://aexus.com/events/meet-aexus-at-infosecurity/): On October 30-31, InfoSecurity will take place at the Jaarbeurs Utrecht. InfoSecurity is one of the most important conventions on IT security, data management and cloud computing, and offers the opportunity to exchange knowledge and network with experts on these subjects.
- [Meet Aexus at ad:tech](https://aexus.com/events/meet-aexus-at-adtech/): Aexus will be present at ad:tech. In 2019, the annual event will take place on 25 and 26 September at the Olympia Exhibition Centre in London. On ad:tech, key suppliers and leaders across the adtech and martech industry gather actionable inspiration and nurture new ideas. 
- [Meet Aexus at IBC](https://aexus.com/events/meet-aexus-at-ibc-2019/): Aexus will be present at IBC. In 2019, the annual International Broadcasting Convention at the Amsterdam RAI will take place from 12 to 17 September. It is one of the most important annual events for professionals engaged in the creation, management and delivery of electronic media worldwide and is expected to attract 55,000 visitors from more than 170 countries. Eric Haeken, Managing Director, will be attending and is looking forward to meet you.
- [Meet Aexus at DMEXCO](https://aexus.com/events/meet-aexus-at-dmexco/): Aexus will be present at DMEXCO 2019. This year, the annual Digital Marketing Exposition and Conference at the Koelnmesse in Cologne takes place on 11 & 12 September. It is the largest congress trade fair for the digital industry in Europe and its 1,000+ exhibitors are expected to attract more than 40,000 visitors. Eric Haeken, Managing Director, will be attending and would like to meet you.
- [Meet Aexus at VivaTechnology](https://aexus.com/events/meet-aexus-at-vivatechnology/): On May 16-18, VivaTechnology will take place at the Expo Porte de Versailles in Paris. VivaTech is the world’s rendezvous for startups and leaders to celebrate innovation and tomorrow’s possibilities for everyone who believes in the power of technology to transform business and society.
- [Meet Aexus at AI & Big Data Expo Europe](https://aexus.com/events/meet-aexus-at-ai-big-data-expo-europe/): On April 25-26, AI & Big Data Expo Europe will take place at Olympia London. During this leading event next generation technologies and strategies from the world of Artificial Intelligence and Big Data will be showcased. Visitors will have the opportunity to explore and discover the practical and successful implementation of AI & Big Data, and drive their businesses forward. 
- [Meet Aexus at Cloud Security & Cyber Expo](https://aexus.com/events/meet-aexus-at-cloud-security-cyber-expo/): Aexus will be present at Cloud Security & Cyber Expo, which will take place on March 12-13 in London. At the event, enterprise IT and security professionals can discover how to stay safe in an increasingly hostile digital environment. They find all the products, services, ideas and inspiration to help defend against the threat of digital attack and data breach. Maaike Voeten, Managing Director at Aexus, will attend and would love to meet you.
- [Meet Aexus at MWC Barcelona](https://aexus.com/events/february-25-28-fira-gran-via-barcelona/): Aexus will be present at MWC Barcelona, taking place in Barcelona on February 25-28. MWC Barcelona, formerly Mobile World Congress, is the largest mobile event in the world, bringing together the latest innovations and leading-edge technology from more than 2,400 leading companies. Today’s visionaries will be exploring the hottest topics influencing the industry. Are you attending? Then we would love to meet you.
- [Meet Aexus at Integrated Systems Europe](https://aexus.com/events/meet-aexus-at-integrated-systems-europe-2019/): Aexus will be present at Integrated Systems Europe, which will take place at Amsterdam RAI from 5 to 8 February. ISE is the world’s largest exhibition for AV and systems integration professionals. Markets and people come together to collaborate, learn and do business. Are you attending and looking to extend your reach in Europe? Maaike Voeten, Managing Director, would love to meet you.
- [Meet Aexus at AgriFoodTech](https://aexus.com/events/meet-aexus-at-agrifoodtech/): On December 12-13, AgriFoodTech will take place at the Brabanthallen in ‘s-Hertogenbosch. Focused on efficient, effective and sustainable ways of production, it is one of the most important events for professionals in agriculture and horticulture. Are you one of those, and are you looking to extend your reach in Europe? We would love to meet you! Chris Gerretsen, CEO, and Inge de Kleijne, Business Development Manager, will be attending.
- [Meet Aexus at TechCrunch Disrupt Berlin](https://aexus.com/events/meet-aexus-at-techcrunch-disrupt-berlin/): On November 29-30, hundreds of founders, investors, hackers and tech leaders will gather at TechCrunch’s Disrupt Berlin 2018, which takes place at the Treptow Arena. First held in 2011 in San Francisco, Disrupt has grown into one of the most important startup and networking events in tech – so naturally, Maaike Voeten, managing director at Aexus, will attend.
- [Meet Aexus at MEDICA](https://aexus.com/events/meet-aexus-at-medica/): On November 12-15, MEDICA will take place at the Düsseldorf Messe. More than 5000 exhibitors and 124.000 visitors gather at this leading international trade fair for the medical sector. Experts from the healthcare market will be presenting relevant topics from technology, regulation, science and politics relating to medical technology. Aexus' Managing Director Maaike Voeten and Nick Mobertz, Business Development Manager, will be attending.
- [Meet Aexus at Israel HLS & Cyber](https://aexus.com/events/meet-aexus-at-israel-hls-cyber/): Chris Gerretsen, CEO of Aexus, will be present at Israel HLS & Cyber. The biennial four-day event will take place on November 12-15 at the Tel Aviv Convention Center and attracts more than 5000 visitors from more than 80 countries. Participants can look at the offerings of 170 exhibiting companies and listen to 60 speakers, who will discuss topics such as intelligence, cyber security, crime containment and preemption and disaster and emergency readiness.
- [Meet Aexus at eMove 360°](https://aexus.com/events/meet-aexus-at-emove-360/): Aexus will be present at eMove 360° Europe, which takes place on October 16-18 at the Messe München. It is the world’s biggest B2B trade fair for electric mobility, autonomous driving and sustainable mobility solutions. Hundreds of developers and designers, IT professionals, fleet managers, decision-makers in cities and touristic service providers will attend.
- [Meet Aexus at IBC](https://aexus.com/events/meet-aexus-at-ibc-2018/): Aexus will be present at IBC. This year, the annual International Broadcasting Convention at the Amsterdam RAI will take place from 13 to 18 September. It is one of the most important annual events for professionals engaged in the creation, management and delivery of electronic media worldwide and is expected to attract 55,000 visitors from more than 170 countries.
- [Meet Aexus at DMEXCO](https://aexus.com/events/meet-aexus-at-dmexco-2018/): Aexus will be present at DMEXCO. This year, the annual Digital Marketing Exposition and Conference at the Koelnmesse in Cologne takes place on 12 & 13 September. It is the largest congress trade fair for the digital industry in Europe and its 1,000+ exhibitors are expected to attract more than 40,000 visitors.
- [Meet Aexus at CEBIT](https://aexus.com/events/meet-aexus-at-cebit/): From 11 to 15 June  2018, strategists from leading companies and researchers from all around the world share their knowledge in one compelling program at CEBIT, Europe’s business festival for innovation and digitization in Hannover, Germany.
- [Meet Aexus at The Next Web](https://aexus.com/events/meet-aexus-at-the-next-web/): On 24th and 25th of May, 15,000 digital minds will attend The Next Web Conference, where you can meet and learn from CEO’s, evangelists, innovation managers, engineers, developers or marketers of companies like Google, WIRED, Vimeo, Uber, Reddit or Microsoft. These 2 days we will predict, discuss and invent the future.

## Cases
- [Ravical](https://aexus.com/cases/ravical/): Ravical is an agentic AI platform for full-service accounting and professional services firms. They integrate AI agents directly into existing workflows, analysing client communications, financial data and operational interactions to surface advisory opportunities, support analysis and draft responses prior to human review. All within firm-defined controls, with full explainability and audit trails.
- [Compenda](https://aexus.com/cases/compenda/): Compenda & Aexus: Building a structured growth engine in the landscaping market
- [Biotrex](https://aexus.com/cases/biotrex/): Establishing a European foothold: BIOTREX’s expansion journey with Aexus
- [Ephesia Consult](https://aexus.com/cases/ephesia-consult/): “Aexus became our international sales engine”
- [Motivo](https://aexus.com/cases/motivo/): Challenge
- [BotGuard](https://aexus.com/cases/botguard/): With the goal of accelerating business development efforts across three markets, BotGuard partnered with Aexus, a global commercial outsourcing service. Over the course of 12 months, Aexus proved to be an invaluable partner, demonstrating an unparalleled ability to navigate diverse markets with local expertise and cultural sensitivity.
- [Biocellvia](https://aexus.com/cases/biocellvia/): Biocellvia is a French digital pathology company developing Intelligent Image Analysis solutions for pharmaceutical industry (Big Pharma, Biotechs, CRO) and academic communities involved in R&D. The company has developed digital image analysis solutions, that enable its clients to evaluate - fully-automatically - the level of efficacy of lead molecules based on histological slides. 
- [6GWorld](https://aexus.com/cases/6gworld/): 6GWorld is a global community for researchers, business leaders and government who are focussed on the world ahead. The decade from the launch of 5G to the launch of 6G will see the world change radically; in technologies, business models, attitudes and needs. 6GWorld helps to navigate through this turbulence by bringing together a community of advanced researchers, business leaders, government figures and experts of all kinds to share their insights, via webinars, newsletters and events.
- [ChurnZero](https://aexus.com/cases/churnzero/): ChurnZero is a US based software company that was founded in 2015. ChurnZero has developed a customer success software that helps businesses understand customer's product usage, health and more to improve the customer experience. The company helps subscription business succeed at scale by giving them everything they need to improve efficiency, increase revenue, and deliver the best possible customer experiences. Its solution helps Customer Success teams spot potential churn risks early and see renewal and expansion opportunities faster. 
- [PRECURE](https://aexus.com/cases/precure/): PRECURE is a Danish company which was founded in 2016. Preventing employees muscular strain is good for business as it reduces costs and improves productivity. It is a win-win as company, employees, and the health and safety function gain. PRECURE´s MLI® Solution enables companies and organizations to achieve and document this. 
- [Thaumatec](https://aexus.com/cases/thaumatec/): Thaumatec is a Polish MedTech and HealthTech Software House that is applying Internet of Things (IoT) and Artificial Intelligence (AI) to create solutions for companies that help improve people’s health in the broadest sense, from prevention to cure to rehabilitation. The company is focusing on Embedded Software- and Hardware development, IoT Cloud & Applications development services, Data Analytics & Artificial Inteligence, Quality Assurance & IoT Security.
- [Contexta360](https://aexus.com/cases/contexta360/): Headquartered in Amsterdam, Contexta360 is a Dutch organization, which was established in 2016. Contexta360 uses machine learning and artificial intelligence to uncover insights in voice calls and turn them into a rich source of knowledge and actionable insight for organisations. Contexta360 is backed by Disruptive Technology Venture and Knight Capital, both fast growing Venture Capital companies.
- [6 River Systems](https://aexus.com/cases/6-river-systems/): 6 River Systems (6RS) offers cutting-edge Fulfilment solutions, blending robotics, AI, and expertise for efficient workflows. Acquired by Shopify in 2019, 6RS serves global clients like Lockheed Martin, DHL, and Office Depot. With Aexus as their strategic partner, they're expanding into the Netherlands, leveraging local expertise for long-term growth
- [Gradyent](https://aexus.com/cases/gradyent/): More than half of the global energy consumption comes from heating buildings. District heating is one of the largest opportunities to make heating of buildings more sustainable. It unlocks the potential of fossil free heat sources such as geothermal and waste heat, replacing the individual oil or gas boilers that most buildings use today. However, these sustainable heating grids get very complex and the current IT systems are unsuitable to design and control these systems. Gradyent enables district heating networks to transform into more sustainable systems. The company offers a cloud platform solution to create digital twins of heating networks, powered by AI and analytics, to optimize temperature, flow and pressure, thus minimizing energy usage, CO2 emissions and operating costs, while maintaining the right levels of end-user heat supply. Gradyent works for large heating networks in Europe such as Eneco, Ennatuurlijk, Helen and Wien Energie. 
- [Triggre](https://aexus.com/cases/triggre/): Headquartered in Utrecht, The Netherlands, Triggre (https://www.triggre.com/) is a no-code business application platform and the easiest way to make software yourself. Triggre has developed a unique product that gives companies the opportunity to create complex applications, without the need for technical knowledge or coding. The company is on a mission to make organizations agile again and allows them to start creating the applications of their dreams. Triggre has established a strong presence in the Netherlands.
- [Chronos](https://aexus.com/cases/chronos/): Founded in 1986 by Professor Charles Curry, Chronos Technology Ltd is a leading international authority on resilient synchronisation and timing solutions including the use of Global Navigation Satellite Solutions (GNSS), Precision Time Protocol (PTP), Network Time Protocol (NTP). Chronos has over 30 years' experience of designing, implementing and supporting synchronisation infrastructures in Tier 1 Networks, whereby the telecoms market is of major importance. 
- [Gremon](https://aexus.com/cases/gremon/): Established in 2013, Gremon is a Hungarian company which is providing agribusinesses with professional, innovative, and user-friendly decision support systems. By using this technology, growers are able to increase their yield which can be predicted by Gremon’s solution, improve profitability and take control of evaporation and light use efficiency. This real-time information helps to optimize the operation of different businesses, to reduce environmental pressure considerably, and to cut expenses.
- [YesElf](https://aexus.com/cases/yeself/): Headquarted in Bratislava (Slovakia), YesElf is a privately held company which was has developed a powerful platform that helps users understand any app or software better. YesElf’s Digital Adoption Platform transforms new hires into professionals, using AI and machine learning technologies.
- [OGOship](https://aexus.com/cases/ogoship/): Since 2011 OGOship has been the forerunner of online retail logistics and warehousing. The company handles the physical distribution of goods of online retail with as much transparency, ease of use and cost efficiency as possible.
- [Cegeka](https://aexus.com/cases/cegeka/): Cegeka is a leading European provider of IT solutions. The IT company specialises in multi-cloud solutions, cloud orchestration, outsourcing, cyber security and the optimisation of applications, infrastructure and business processes. Additionally, Cegeka focuses on setting up mobile private networks (MPNs) in a business environment.
- [Ask Roger!](https://aexus.com/cases/ask-roger/): When Ask Roger!, Dutch integrator of IT solutions, decided to expand into Latin America, the company asked Aexus for help. Fabien van ‘t Woudt, Business Development Manager at Ask Roger! met with Chris Gerretsen, CEO at Aexus, and Bernard Noël, Managing Director Latin America at Aexus.
- [giosg](https://aexus.com/cases/giosg/): Established in 2011, giosg is a Finnish company which develops and markets digital tools that allow companies to interact with online visitors and customers in diverse, personalised and creative ways.
- [Unifiedpost Group](https://aexus.com/cases/unifiedpost-group/): Unifiedpost Group is a leading European FinTech group which was founded in 2002. The company’s purpose is to simplify administrative and financial processes with convenient and smart digital solutions.
- [CALVI](https://aexus.com/cases/calvi/): CALVI was founded in 2001 and has had its focus on the telecom bill for almost two decades. CALVI takes responsibility for the complete user experience surrounding the bill and is a pioneer in the field of Bill Communication. CALVI believes the bill to be one of the most crucial components in the customer relationship. They envision a world in which all bills are hassle-free and easy to handle. Together with their customers, they turn the bill into an asset.
- [Verbolia](https://aexus.com/cases/verbolia/): Verbolia is a highly innovative Belgian company, which offers a unique SEO-as-a-service solution. Verbolia uses existing and archived content to attract the right traffic to websites and convert it, allowing its users to focus on their business. Headquartered in Edingen, Verbolia saw the light in 2018 and has already been able to establish a strong track record in its home market.
- [DocWolves and Aexus: from start-up to scale-up and beyond](https://aexus.com/cases/docwolves/): Headquartered in Dordrecht, the Netherlands, DocWolves is a highly innovative software company which provides digital solutions for better decisions. Through its cloud-based solution, the company supports boards, executives and managers to make better decisions, by allowing them to create, prepare, discuss, ratify, monitor and communicate decisions in one platform, with all relevant stakeholders.
- [NEXT](https://aexus.com/cases/next/): NEXT is mobile, social and cloud innovation and transformation software trusted by high performing organizations. Rooted in design thinking and lean methods, it lets organizations engage, empower, and cross-functionally align their workforce in transforming their existing business and innovating new offerings.
- [Microtel Innovation](https://aexus.com/cases/microtel-innovation/): “We are combining the best of both worlds: Microtel Innovation’s best-of-breed solutions and Aexus’ business development and account management skills.”
- [Point Blank](https://aexus.com/cases/point-blank/): Point Blank is an independent digital ad Trading Desk, operated by a team with a strong expertise in ad operations and performance-driven marketing. Point Blank helps its clients to increase reach, traffic and conversions through a relatively new way of selling and buying display advertising, called Programmatic Advertising.
- [ERC International](https://aexus.com/cases/erc-international/): ERC International is a Dutch software company which provides financial institutions with a complete and aggregated overview of all legislative changes and the possible impact on their organization. ERC has developed an innovative content management system which enables banks and financial institutions to manage their regulatory framework. If a legal or regulatory change occurs, the system sends an alert to the relevant stakeholders (legal, compliance, risk, audit and business), thus allowing them to quickly and effectively anticipate on the possible effects.
- [Soosr](https://aexus.com/cases/soosr/): Soosr has developed an online platform that makes social recruitment (the finding of new employees through current ones) easy, appealing and trackable. Through one mouse click employees can share a job opening or other relevant content about their company on several social media platforms.
- [Amino](https://aexus.com/cases/booxmedia/): Founded in Helsinki in 2009, Amino (formerly Booxmedia) provides a full suite of cloud-TV technology “as a service”, enabling broadcasters, content owners’ mobile and multi-play operators to launch end-to-end TV services. The solution encompasses media capture, encoding, transcoding, storage and delivery and provides ready-to-deploy award-winning “TV as an App” for iOS, Android, Windows mobile devices as well as browser interfaces and smart-TV widgets.
- [Qualifio](https://aexus.com/cases/qualifio/): Established in 2010, Qualifio is a Belgian company which provides an innovative and comprehensive software offering that helps its customers to engage, grow, retain and qualify their digital communities through an innovative set of interactive applications. Qualifio Manager, Qualifio’s campaign builder, is used by a large number of top digital media(newspapers, magazines, TV, radio), brands and agencies across Europe to engage their web and Facebook communities and collect and qualify profiles.
- [Ezyinsights](https://aexus.com/cases/ezyinsights/): Ezyinsights is a Finnish company, which was established in 2011. EzyInsights is the fastest viral content discovery platform for publishers and content providers. The company helps its clients to increase engagement and traffic by discovering the most relevant stories first. Customers include leading media groups such as Bauer, IDG, LeParisien, MediaHuis, Sanoma and Bonnier.
- [ID Quantique](https://aexus.com/cases/id-quantique/): Aexus executives have extensive experience in the European telecoms, IT, internet and cloud markets. Over the past 17 years we have built up a large network of personal contacts at various government organizations and enterprises. The quality of these contacts ensures that Aexus can quickly penetrate the appropriate accounts with your products, services and solutions - providing you with initial reference customers upon which to build your future business.  Also, we have established a highly qualified network of contacts at the key systems integrators, distributors, VAR’s and software manufacturers. This allows Aexus to efficiently match new products and services with the most effective channel partners.

## Careers
- [Nick Mobertz](https://aexus.com/careers/nick-mobertz/): “I like working for highly innovative clients and partners and make a difference by helping them to accelerate sales and grow their business.”
- [Nicole Mooren](https://aexus.com/careers/nicole-mooren/): “The diversity of my job is one of the things I like best. It keeps me sharp and encourages me to keep going and learn new things!”

## Team
- [Daniel Chatten](https://aexus.com/team/8561/)
- [Dylan Kuijsten](https://aexus.com/team/dylan-kuijsten/)
- [Ciara Malcolm](https://aexus.com/team/ciara-malcolm/)
- [Louelle Nachtergaele](https://aexus.com/team/louelle-nachtergaele/)
- [Britt Paats](https://aexus.com/team/britt-paats/)
- [Klara Rolies](https://aexus.com/team/klara-rolies/)
- [Geron Plummer](https://aexus.com/team/geron-plummer/)
- [Nicholas Van Velzen](https://aexus.com/team/nicholas-van-velzen/)
- [Anika Zimmermann](https://aexus.com/team/anika-zimmermann/)
- [Síle Moran](https://aexus.com/team/sile-moran/)
- [Harry Papper](https://aexus.com/team/harry-papper/)
- [John Erpenbeck](https://aexus.com/team/john-erpenbeck/)
- [Alexandra Ens](https://aexus.com/team/alexandra-ens/)
- [Andrew Stewart](https://aexus.com/team/andrew-stewart/)
- [Erik Verstappen](https://aexus.com/team/erik-verstappen/)
- [Luke Ball](https://aexus.com/team/luke-ball/)
- [Andrea Brown](https://aexus.com/team/andrea-brown/)
- [Tessa van Oort](https://aexus.com/team/tessa-van-oort/)
- [Manja Schöneck](https://aexus.com/team/manja-schoneck/)
- [Ola Zakrzewska](https://aexus.com/team/ola-zakrzewska/)
- [Dian Istianah](https://aexus.com/team/dian-istianah/)
- [Amanda den Ridder](https://aexus.com/team/amanda-den-ridder/)
- [Mikko Kansen](https://aexus.com/team/mikko-kansen/)
- [Joy Rietveld](https://aexus.com/team/joy-rietveld/)
- [Samara Patane](https://aexus.com/team/samara-patane/)
- [Philipp Schilgen](https://aexus.com/team/philipp-schilgen/): Philipp is Business Development Manager at Aexus. He helps our partners to get ahead in the DACH region. Philipp is from Münster/ Westphalia (Germany) and learned sales from scratch as a management trainee at C&A. He is a big fan of Europe and loves traveling to Spain. Apart of sales and client service he loves to spend quality time with his family and friends.
- [Lucy Prins](https://aexus.com/team/lucy-prins/): Lucy was born in New Zealand to Dutch parents, grew up in Canada and now lives in Leeuwarden with her Dutch husband. Technically Lucy is a Canadian, although throughout her life she has always felt a bond with the Netherlands. Lucy's hobbies are gardening, cooking, reading and going to the beach. She loves to travel and especially loves the beaches in Spain. Lucy has many years of experience in finance and finds it fun to make numbers and spreadsheets balance.
- [Johanna Lundberg](https://aexus.com/team/johanna-lundberg/): Johanna is from Stockholm but has spent many years living in Spain since a young age. She enjoys being outdoors with her daughters and friends in the mountains north of Madrid where they live. Johanna has a broad background as a manual therapist, English and Spanish teacher but also many years of experience from sales in tech/and ergonomics. She loves music, reading, dancing and playing padel.
- [Maximilian Meierl](https://aexus.com/team/maximilian-meierl/): During his job as a clerk in the office of a big pharmaceutical company Maximilian already founded his own ecommerce fashion brand. After Maximilian discovered the world of real estate he decided to move on as an investor and real estate agent. He was always interested in tech, innovation and visionary thinking. Now he is happy to be part of Aexus and he helps to drive innovation and shape the future of tomorrow, with the skills, that he acquired as entrepreneur and investor.
- [Justus Cambier](https://aexus.com/team/justus-cambier/): Justus is a Business Development Manager at Aexus. Born and raised in the Netherlands and currently living in Valencia, Spain. He is commercially minded and customer driven with an entrepreneurial mindset and a strong affinity for creating long lasting customer relationships.
- [Liliam López](https://aexus.com/team/liliam-lopez/): Liliam studied Marketing and Management, and recently graduated from a Masters in Project Management in Barcelona, Spain. Her previous work roles, have given her experience in the management of key client's account, commercial strategy, sales, and sales support.
- [Lachlan Hamilton](https://aexus.com/team/lachlan-hamilton/): Lachlan is a member of our sales and business development team. He has a wide range of sales experience including helping exciting start-ups grow and expand into new markets. Born and raised in Scotland, he now enjoys sunnier climates having moved to Spain 6 years ago, firstly to Barcelona and now living in Valencia. In his free time he enjoys watching & playing sports, hiking, cooking and walking his dog, as well as spending time with friends and family.
- [Nathalie Eichhorn](https://aexus.com/team/nathalie-eichhorn/): Nathalie is originally from the Netherlands but lived and worked more than half of her life abroad. She has a background in language studies, hospitality and tourism. She started her career in the airline industry in the Netherlands and then Ireland, followed by more than a decade in hospitality and tourism in both Spain and Brazil. For the last five years she worked in e-commerce both on site in the Dutch Caribbean or from her home office in Spain.
- [Johan Holmström](https://aexus.com/team/johan-holmstrom/): Johan is Business Development Manager Nordics. Relocated to Marbella, Spain 2019, were he lives with his family. As a person Johan is open-minded and always looking for new opportunities. At his spare time, he enjoys spending time with his family, playing a round of golf or BBQ.
- [Hessan Haiderzada](https://aexus.com/team/hessan-haiderzada/): Hessan brings with him over a decade of experience in selling complex technology solutions into the DACH market. His particular sweet spot is helping innovative vendors grow, having successfully scaled a number of them across the German-speaking region and beyond. When he is not busy closing deals, Hessan likes to spend quality time with his wife and his baby-daughter who keeps him up most nights!
- [Teemu Antila](https://aexus.com/team/teemu-antila/): Teemu is a Finnish Business Development Manager living and working in sunny Spain. When he is not finding new business opportunities across Europe for our partners, he is following the financial world, playing sports such as padel, or is just taking it easy with the family in the garden (preferably while the grill is heating up.)
- [Alasdair Stone](https://aexus.com/team/alasdair-stone/): Originally from Harrogate (UK), Alasdair is responsible for the B2B sales activities for Aexus partners in diverse areas of distribution for the DACH region. Beside being passionate about football, Alasdair is also fond of travelling. He loves going on city trips and travelling the world to discover new cultures. Based out of the old but vibrant city of Cologne and when not busy gaining market share for our different partners, Alasdair also enjoys running, cycling and spending time with friends, or more simply but no less importantly, relaxing with good reads, music and movies.
- [Floris Koppejan](https://aexus.com/team/floris-koppejan/): Floris is Sales Manager at Aexus. He has lived in Asia for an extensive period of time and is therefore keen to discover trends in this area. Besides travelling, he also enjoys sports and personal development.
- [Anna Johansson](https://aexus.com/team/anna-johansson/): Anna is Managing Director at Aexus. She is originally from Stockholm, but lives close to Eindhoven now, together with her two young kids. She is a passionate horseback rider and spends her days off with her family and friends, reading books. Anna enjoys cooking and does her best to get in some regular sessions at the gym.
- [Jeroen Schreuders](https://aexus.com/team/jeroen-schreuders/): Jeroen Schreuders was born and raised in Arnhem. In his free time, he loves to watch soccer. Especially the club from his hometown: Vitesse. Besides that, he loves to follow competitions: sometimes, he watches 5 or 6 matches on one day. Furthermore, he likes to spend time with his friends, go to festivals, and of course he enjoys spending time with his girlfriend.
- [Roel Evers](https://aexus.com/team/roel-evers/): Roel is Chief Operating Officer at Aexus. He is the proud father of 3 sons and has a passion for football. Roel loves to travel the world off the beaten track to meet new people and explore new cultures.
- [Vit Bruner](https://aexus.com/team/vit-bruner/): Vit is in charge of business development for Aexus in Central Europe. He likes independent traveling and relaxes with good reads and music. He enjoys skiing down the slopes and snowboarding in powder snow.
- [Chris Gerretsen](https://aexus.com/team/chris-gerretsen/): Chris is the founder of Aexus. He likes football, running and plays a mean guitar in several rock bands.
- [Nick Mobertz](https://aexus.com/team/nick-mobertz/): Nick is a valued member of our sales team. In his free time he enjoys watching all sports, from rugby to ice skating - and everything in between. Nick likes to spend his spare time on running, going to the gym and mountain biking. When he isn’t busy with sports, he loves spending time with friends and family.